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Advertising Revenue

23 items
935 minutes
beginner
intermediate
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
  • workshops icon

    Setting up the basics and building your team (beginner level)

    An introduction to the basics of digital advertising and the different tools needed to run a successful digital advertising business. This module is suitable for those without programmatic ads businesses or would like a refresher on the basics of digital advertising.

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    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses in the US & Canada (English, subtitles provided)

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

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    Leveraging your audience to accelerate ad revenue (intermediate)

    Learn to maximize advertising revenue potential using audience insights. In this workshop, we will discuss how measuring and segmenting your digital audiences in privacy-compliant ways can help you determine your value proposition to advertisers. We will go over the factors that are key for long-term advertising revenue success, such as site performance, viewability rates, and visit frequency.

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    Packaging, pricing, and optimizing your ad offerings

    In this module we will dive into how to develop sales solutions and product strategies. We will discuss best tactics for identifying ad products, pricing campaigns, packaging your offerings, and continuously improving campaign performance.

  • workshops icon

    Establish Your Advertising Strategy

    Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense. The session will cover: How to set up your own AdSense profile and explore ad strategy via the strategy checklist. An introduction to the AdSense interface and explore some relevant types of adverts for your organisation. Different types of adverts available and look at the ad experience report.

  • workshops icon

    Ads and Data

    Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher. The session will cover: Ways that third party cookies could potentially have an impact in Chrome. Potential opportunities from contextual targeting. An overview of the importance of 1st party data and a single view of the reader.

  • workshops icon

    Introduction to lazy loading

    Learn what lazy loading is, the effects it will have on site experience and Ad Manager metrics, and how to implement it on your site.

  • workshops icon

    Optimising Ad Revenue

    Find out which ad types might work best for you and learn how to forecast your revenue rise and fall. The session will cover: Ways to design pages to help you increase your advertising impact. How you might increase your online ad viewability by using the viewability toolkit. An overview of what programmatic advertising is.

  • workshops icon

    Programmatic Strategy

    Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques. The session will cover: How the landscape for programmatic strategy is changing and evolving. An introduction to the hybrid approach and examples of publishers that have had success with it. An overview of the different approaches to help maximise your yield with the programmatic funnel.

  • workshops icon
    Setting up the basics and building your team (beginner level)

    An introduction to the basics of digital advertising and the different tools needed to run a successful digital advertising business. This module is suitable for those without programmatic ads businesses or would like a refresher on the basics of digital advertising.

  • workshops icon
    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses in the US & Canada (English, subtitles provided)

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Leveraging your audience to accelerate ad revenue (intermediate)

    Learn to maximize advertising revenue potential using audience insights. In this workshop, we will discuss how measuring and segmenting your digital audiences in privacy-compliant ways can help you determine your value proposition to advertisers. We will go over the factors that are key for long-term advertising revenue success, such as site performance, viewability rates, and visit frequency.

  • workshops icon
    Packaging, pricing, and optimizing your ad offerings

    In this module we will dive into how to develop sales solutions and product strategies. We will discuss best tactics for identifying ad products, pricing campaigns, packaging your offerings, and continuously improving campaign performance.

  • workshops icon
    Establish Your Advertising Strategy

    Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense. The session will cover: How to set up your own AdSense profile and explore ad strategy via the strategy checklist. An introduction to the AdSense interface and explore some relevant types of adverts for your organisation. Different types of adverts available and look at the ad experience report.

  • workshops icon
    Ads and Data

    Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher. The session will cover: Ways that third party cookies could potentially have an impact in Chrome. Potential opportunities from contextual targeting. An overview of the importance of 1st party data and a single view of the reader.

  • workshops icon
    Introduction to lazy loading

    Learn what lazy loading is, the effects it will have on site experience and Ad Manager metrics, and how to implement it on your site.

  • workshops icon
    Optimising Ad Revenue

    Find out which ad types might work best for you and learn how to forecast your revenue rise and fall. The session will cover: Ways to design pages to help you increase your advertising impact. How you might increase your online ad viewability by using the viewability toolkit. An overview of what programmatic advertising is.

  • workshops icon
    Programmatic Strategy

    Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques. The session will cover: How the landscape for programmatic strategy is changing and evolving. An introduction to the hybrid approach and examples of publishers that have had success with it. An overview of the different approaches to help maximise your yield with the programmatic funnel.

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    Advertising Revenue Playbook

    Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.

  • playbook icon
    Advertising Revenue Playbook

    Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.