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Advertising Revenue

We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.

Advertising Revenue Playbook

Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.

Interactive Exercises

Coming Soon

Sign up for Workshops

Google and industry experts will walk you through the materials included in the playbook and offer clear and practical recommendations for your ads business.


Learn more about the Advertising Revenue Labs we’ve held across the world.

Our trusted partners and contributors

These materials were built in partnership with some of the news industry’s most trusted experts in digital advertising.