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Qué es el GNI Innovation Challenge Latinoamérica?

Please note: We've extended the application deadline to August 12, 2020.

Presentación

As a part of the Google News Initiative’s $300M commitment to help journalism thrive in the digital age, we’ve launched GNI Innovation Challenges to support projects that drive digital innovation and develop new business models. The GNI will fund a set of projects from around the world that meet specified criteria, with the intent of producing learnings and thought leadership that can be shared with the wider industry.

We are proud to launch the GNI’s latest Innovation Challenge in North America. The Challenge will focus on projects that generate growth and diversification of revenue for local media who elevate underrepresented audiences and promote diversity, equity and inclusion (DEI) within their journalism. Google will fund selected projects up to USD $300,000 and will finance up to 70% of the total project cost. Special discretion on the total project cap may be considered by The Jury depending on the scale and impact of a very large collaborative application.

Apply

Proceso de la solicitud

There will be one application window opening on February 27th, 2020 9:00 PT and closing August 12th, 2020 23:59 PT. You will be asked to provide descriptions, detailed project plans and budget information via our online application form. You will also have to accept the North America GNI Innovation Challenge Application Terms and Conditions.

Requisitos para solicitar la ayuda

El Reto de Innovación de GNI de América del Norte está abierto a organizaciones de todos los tamaños (nativos digitales, nuevas empresas, ONG, organizaciones de la industria, difusoras, organizaciones de noticias tradicionales, autónomos y propietarios únicos) que tienen como objetivo producir periodismo innovador y original e ilustrar ciudadanos con contenido periodístico confiable y cuyos proyectos se centran en fomentar un ecosistema de noticias más sostenible. Las organizaciones deben estar incorporadas o basadas en uno de los países elegibles en América del Norte, como se describe a continuación.

Regiones cubiertas por la convocatoria

Incorporated organizations must be incorporated in one of the eligible countries (see below). Unincorporated organizations must be registered in the North America region (or, if unregistered, have their principal place of business there).

Eligible Countries

  • Canada
  • United States
  • United States Overseas Territories

Proyectos elegibles

The North America GNI Innovation Challenge will focus on projects that generate growth and diversification of revenue for local media who elevate underrepresented audiences and promote diversity, equity and inclusion within their journalism. All ideas are welcome, but we are requiring all projects to have clear indicators showing the impact of the project from a user perspective and/or for a business perspective (e.g. audience indicators, business plan when relevant, etc.) Successful projects will also need to be delivered within one year.

Projects can be experimental but must be for sites that are already in operation at the time of application and must have measurable, well-defined goals. We encourage you to clearly underline the opportunities of the project by providing clear key performance indicators (KPIs). KPIs should have a significant digital component.

Example: Projects could include, but not be limited to ones that:

  1. Infrastructure:
    • Use Machine Learning to understand coverage bias and the potential business impact of overlooking specific audiences
  2. Technological innovation:
    • Create a common techstack for small media owners
    • Design and implement strategies to improve discovery of local content
  3. Revenue:
    • Build and empower subscription models that increase time spent and build loyalty, particularly among under-served audiences
    • Create and test revenue streams beyond subscriptions that upgrade digital advertising capabilities
  4. Audience Engagement:
    • Implement online community engagement models that generate new revenue streams, and have the potential to scale beyond the home market.

If you would like inspiration from previous recipients, please visit our Selected Projects Gallery here.

Projects will be evaluated against five main criteria:

  1. DEI Impact: Preferred projects improve media representation among underrepresented audiences (i.e. gender, race, ethnicity, socio-economic background).
  2. Impact on the news ecosystem: Projects should demonstrate potential for significant positive impact on the production of original journalism, the creation of new and sustainable revenue streams and even change the way people consume digital news.
  3. Innovation: Preferred projects are innovative (use of technology, business model, new readers engagement approaches, new product offers…) and be transformative for the applicant and for users.
  4. Feasibility: Project should demonstrate a sound business plan, clearly outline key performance indicators or metrics, and set out key risks and mitigation steps.
  5. Inspiration: How can the project help news organizations learn from each other? Willingness to share knowledge, open source code or/and to contribute to the improvement of the ecosystem overall.

Projects that are limited to the creation or publication of content without a specific innovative component are not eligible for funding. Examples of projects that would not qualify for Innovation Challenge funding include:

  1. Projects without a clear focus on diversity, equity & inclusion
  2. Project just about content creation as editorial expenses are not part of the eligible costs for the Google funded portion of a project and will not be covered
  3. Projects relating to news coverage only or projects merely translating news content into other languages
  4. Upgrades of legacy publishing systems
  5. Projects that relate to simply collating or listing data (for example, the publication of job listings or stock exchange data, or the re-publication of newswires articles);
  6. Projects on training or education only
  7. Projects which do not have any monetization component
  8. Projects which do not impact a news organization
  9. Projects which reflect research without implementation

Financiación de proyectos

Google will fund up to $300,000 to selected projects. Special discretion on the total project cap may be considered by The Jury depending on the scale and impact of a very large collaborative application. Google will finance up to 70% of the overall costs of the selected projects. Organizations are expected to detail costs for their projects, and this can include in-kind expenditure (for example, people assigned to the project) as part of their budget. Eligible expenses include engineering and operations costs (e.g. product development, project management, user experience design, database build and maintenance, and hosting), the purchase or licensing of any equipment, tools, hardware, software and other assets or materials needed for the project and marketing expenses (capped to 20% of the total amount requested). Editorial expenses are not part of the eligible costs for the Google-funded portion of a project and will not be covered. Certain editorial expenses, such as personnel costs may be eligible for the self-funded portion of the overall project budget. Funding may not be spent on general and overhead costs. Please note that the effective date for the project will be the date that we signed the funding agreement. No expenses incurred before this date can be covered by the funding.

Gobernanza

Applications to the North America GNI Innovation Challenge are reviewed by a combination of the Google Project Team and The Jury. The Project Team will review all applications and interview applicants and then make a recommendation on funding projects. The Project Team includes, but is not limited to:

  • LaToya Drake - Global Outreach Lead, Google News Initiative
  • Chrissy Towle - Head of News and Local Media, Global Partnerships
  • Juan Marchese - News Program Manager
  • James Heighington - Global Head of Diversity Strategy
  • Annie Ndumele - Strategic Partner Lead, Global partnerships
  • Jason Mander - Manager, gTech Professional Services
  • Ben Shaw - GNI Innovation Challenges
  • Ludovic Blecher - GNI Innovation Challenges
  • Sarah Hartley - GNI Innovation Challenges

Jury is composed of regional and global Google executives and might be open to external experts from the industry. The Jury will vote on projects and is responsible for oversight of the GNI Challenge.

Preguntas frecuentes

¿Quién puede solicitar el fondo? Answer

The North America GNI Innovation Challenge is open to organizations of every size, including freelancers and sole proprietors. Applicants should be operating in a local news market and be aiming to produce original journalism to enlighten citizens with trustworthy content. Selected projects will generate growth and diversification of revenue for local media who elevate underrepresented audiences and promote diversity, equity and inclusion within their journalism.

What’s the theme of this call for projects? Answer

The theme of the North American GNI Innovation Challenge is: "Sustainability through Diversity"

The goal of the North American GNI Innovation Challenge is to support the creation of sustainable models for local news publishers who desire to address their diverse audiences, or want to better understand the communities they serve. Selected projects will generate growth and diversification of revenue for local media who elevate underrepresented audiences and promote diversity, equity and inclusion within their journalism.

All ideas are welcome but we require all projects to have a clear focus on diversity, equity & inclusion and to provide explicit plans for monetization, with clear indicators, showing the potential of the project to create economic sustainability for the business.

¿Cómo se evalúan los proyectos? Answer

Projects will be evaluated against five main criteria:

  1. DEI Impact: Preferred projects improve media representation among underrepresented audiences. At Google, we define diversity, equity, and inclusion as: differences found across social/personal identities that require the need for differentiated strategies that value the perspectives and contributions of all people.
  2. Impact on the news ecosystem: Projects should demonstrate potential for significant positive impact on the creation of new revenue streams and/or change the way people consume digital news.
  3. Innovation: Preferred projects in innovative (use of technology, business model, new reader engagement approaches etc) ways and be transformative for the applicant and for users.
  4. Feasibility: Project should demonstrate a clear indicators and metrics or even a business plan when relevant and set out key risks and mitigation steps.
  5. Inspiration: How can the project help news organizations learn from each other? Willingness to share knowledge, open source code or/and to contribute to the improvement of the ecosystem overall.
¿Cómo funciona el proceso de selección? Answer

Initial selection of projects will be done by a Project Team, composed of a select team of Google staff who have knowledge and/or experience in digital publishing and journalism. They will review all applications for eligibility, innovation and impact. They’ll compose a shortlist, conduct interviews with applicants and make recommendations to the North America GNI Innovation Challenge Jury.

¿Cuándo puedo presentar mi solicitud? Answer

The application window will open February 27th, 2020 9:00 PT and closing August 12th, 2020 23:59 PT. Further details will be announced on the GNI website.

¿Cómo debo presentar mi solicitud? Answer

You will be asked to provide descriptions, detailed project plans and budget information in our online application form as well as accept the North America GNI Innovation Challenge Application Terms and Conditions. See the application form here.

¿Cómo puedo preparar, adecuadamente, mi solicitud? Answer

The application window lasts for 10 weeks. Take advantage of this time to document your application as thoroughly as possible, and please download the list of questions in advance. All eligible applications submitted by the deadline will be reviewed, so there’s no need to rush into filling in the online form.

Please take the time to consult and do research on opportunities and investment requirements, brainstorm with your team and prepare the draft responses. Your team will also need to provide clear indicators showing the potential of the project to create specific value for the reader and/or economic value added for the business.When you are ready, please go to the online form and submit your application. If you need additional information, please contact us at nagnichallenge@google.com

¿Qué información necesito para completar mi solicitud? Answer

In order to assess the projects, the Project Team will need information including:

  1. Company/individual information
  2. Location, URL, number of employees, number of journalists
  3. Project description
  4. Project budget and amount of funding requested
  5. Key indicators to measure the impact of the project
  6. Monetization details showing the potential of the project to create economic value added for the business.
  7. A slideshow of, ideally, 10 slides or fewer which should address at least the following:
    1. Introduction
    2. Team
    3. Problem
    4. Solution
    5. Product
    6. DEI focus
    7. Target Market
    8. Competition
    9. Business Model & opportunities
    10. Contact

As set out in the North America GNI Innovation Challenge Terms & Conditions, we require that applicants do not submit any Business Sensitive Information (as defined in the Application Terms and Conditions). Google intends to publicize its activities relating to the GNI Innovation Challenges. As outlined in the Application Terms and Conditions, it is a condition of application that Google may publicize aggregated data showing how funds have been offered in the GNI Innovation Challenges and certain project-specific information.

¿Qué pasa si se quiere desarrollar un trabajo en colaboración con otros? Answer

Collaborative applications with other industry players are very welcome. You can find more information on how to make a collaborative application in the North America GNI Innovation Challenge Terms & Conditions.

¿Dónde puedo leer los términos y condiciones? Answer

Puede encontrar los Términos y condiciones del Desafío de innovación de la INB de Norteamérica aquí. < / p>

¿Se analizarán todas las solicitudes? Answer

Sí, revisaremos todas las solicitudes elegibles recibidas antes de la fecha límite de aplicación.

¿Cómo puedo contactar al equipo de GNI? Answer

Si desea ponerse en contacto con el equipo, envíe un correo electrónico a nagnichallenge@google.com . Durante el proceso de evaluación, se puede pedir a los solicitantes que proporcionen detalles adicionales sobre su proyecto, incluso a través de entrevistas y / o la presentación de otros documentos de respaldo.

¿Cuántas solicitudes puedo presentar? Answer

Each applicant may only submit one application, and we will not consider multiple applications for the same project. For organizations that are part of a larger group or holding structure, we are unlikely to fund more than 3 projects per group. Organizations and groups are therefore encouraged to focus their applications on top priority projects.

¿Qué ocurrirá con la información que envíe? Answer

A limited number of people from the Project Team and Jury will have access to the responses that applicants provide. They will use the responses to assess the projects.

Application information received by the Project Team and Jury will be exclusively used for GNI Challenge operations and processes. Google will only share detailed application information outside the Project Team and Jury with the applicant's permission. Additionally, as described in the Application Terms and Conditions, certain information may be used by Google for publicity purposes.

Please see the Application Terms and Conditions for further details on how we will treat the information that you provide to us. As set out in the Application Terms and Conditions, we require that applicants do not submit to us any Business Sensitive Information. If the applicant has indicated that they wish to be connected to other applicants or industry groups, the Project Team may contact the applicant to offer knowledge sharing opportunities (featuring projects at events, case studies, etc).

¿Existen limitaciones de gasto? Answer

Los recursos no deben ser gastados en: costos generales como alquiler de oficinas, muebles y gastos de viaje, gastos relacionados con el registro, protección, defensa o monetización de los derechos de propiedad intelectual que pueda tener (o que pueda obtener a través del registro). Esto incluye pagos a cualquier personal involucrado en tales actividades, gastos o responsabilidades incurridos antes de la fecha en que las partes celebren un Acuerdo de Financiamiento.

¿Qué tipo de gastos se permiten? Answer

Eligible expenses include engineering and operations costs (e.g. product development, project management, user experience design, database build and maintenance, and hosting) and marketing expenses. Please note marketing expenses will only be covered up to 20% of the total funding offered. Editorial costs are eligible only in the self-funded portion of a project budget. Funding may not be spent on general and overhead costs (e.g. office rental, travel costs, etc.).

Please note that the effective date for the project will be the date that we sign the funding agreement. No expenses incurred before this date can be covered by the funding.

¿Qué significa información altamente confidencial e información comercial sensible? Answer

La información comercial sensible es información confidencial que, si se divulga, brindaría a sus competidores una ventaja competitiva sobre usted o le causaría un daño sustancial.

Consulte Términos y condiciones de la aplicación para obtener más información sobre esto.

Como propietario de su proyecto, son los mejores jueces sobre qué información es sensible al negocio. Sin embargo, si tiene alguna duda al respecto, le recomendamos que busque asesoramiento legal independiente.

¿Cuándo recibiré una respuesta a mi solicitud? Answer

Si su solicitud está en la lista corta, recibirá una respuesta de nosotros dos meses después del cierre de la ventana de solicitud con cualquier pregunta de seguimiento que tengamos antes de comunicar nuestra decisión final a los solicitantes seleccionados. En ese momento, nos pondremos en contacto con usted por correo electrónico y organizaremos una reunión de video para analizar el proceso de financiamiento con mayor detalle. Las solicitudes fallidas serán notificadas, pero no podemos proporcionar comentarios específicos a los solicitantes que no hayan sido seleccionados.

Si el proyecto no fue seleccionado, ¿se podría saber por qué? Answer

Lamentablemente, debido al alto volumen de aplicaciones esperado, el Equipo de Proyecto no puede proporcionar comentarios personalizados sobre cada propuesta. Dicho esto, estaremos disponibles para un asesoramiento general en el futuro y para responder preguntas sobre el proceso de solicitud. El correo electrónico de contacto es nagnichallenge@google.com

¿Cuál es el rol del equipo seleccionado para el proyecto? Answer

La selección inicial de los proyectos será realizada por un equipo especial compuesto por un grupo selecto del personal de Google que tiene conocimiento y/o experiencia en publicaciones digitales y periodismo. Revisarán todas las solicitudes elegibles en temas de innovación e impacto. Ellos seleccionarán a un pequeño grupo de participantes, les realizarán entrevistas y harán recomendaciones al Jurado del GNI Innovation Challenge de América Latina.

¿Cuál es el papel del jurado? Answer

Challenge oversight and final approval will be decided by a Jury comprised comprised of regional and global Google executives and might be open to external experts from the industry. They will receive and review a list of shortlisted projects and will vote for the final selection based on the Project Team’s recommendations.

¿Quién forma parte del equipo del proyecto? Answer

The Project Team will consist of internal stakeholders responsible for ensuring and communicating the success of the GNI Innovation Challenge. Team should include, but not be limited to:

  • LaToya Drake - Global Outreach Lead, Google News Initiative
  • Chrissy Towle - Head of News and Local Media, Global Partnerships
  • Juan Marchese - News Program Manager
  • James Heighington - Global Head of Diversity Strategy
  • Annie Ndumele - Strategic Partner Lead, Global partnerships
  • Jason Mander - Manager, gTech Professional Services
  • Ben Shaw - GNI Innovation Challenges
  • Ludovic Blecher - GNI Innovation Challenges
  • Sarah Hartley - GNI Innovation Challenges
¿Quién es parte del jurado? Answer

Jury is composed of regional and global Google executives and might be open to external experts from the industry.