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Advertising Revenue

11 items
300 minutes
beginner
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
  • playbook icon
    1 hour Beginner
    Advertising Revenue Playbook
    Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.
  • playbook icon
    Advertising Revenue Playbook
    Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.
  • pencil icon
    1 hour Beginner
    Setting up the basics and building your team (beginner level)
    An introduction to the basics of digital advertising and the different tools needed to run a successful digital advertising business. This module is suitable for those without programmatic ads businesses or would like a refresher on the basics of digital advertising.
  • pencil icon
    1 hour Beginner
    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses in the US & Canada (English, subtitles provided)
    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.
  • pencil icon
    1 hour Beginner
    Leveraging your audience to accelerate ad revenue (intermediate)
    Learn to maximize advertising revenue potential using audience insights. In this workshop, we will discuss how measuring and segmenting your digital audiences in privacy-compliant ways can help you determine your value proposition to advertisers. We will go over the factors that are key for long-term advertising revenue success, such as site performance, viewability rates, and visit frequency.
  • pencil icon
    1 hour Beginner
    Packaging, pricing, and optimizing your ad offerings
    In this module we will dive into how to develop sales solutions and product strategies. We will discuss best tactics for identifying ad products, pricing campaigns, packaging your offerings, and continuously improving campaign performance.
  • pencil icon
    Setting up the basics and building your team (beginner level)
    An introduction to the basics of digital advertising and the different tools needed to run a successful digital advertising business. This module is suitable for those without programmatic ads businesses or would like a refresher on the basics of digital advertising.
  • pencil icon
    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses in the US & Canada (English, subtitles provided)
    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.
  • pencil icon
    Leveraging your audience to accelerate ad revenue (intermediate)
    Learn to maximize advertising revenue potential using audience insights. In this workshop, we will discuss how measuring and segmenting your digital audiences in privacy-compliant ways can help you determine your value proposition to advertisers. We will go over the factors that are key for long-term advertising revenue success, such as site performance, viewability rates, and visit frequency.
  • pencil icon
    Packaging, pricing, and optimizing your ad offerings
    In this module we will dive into how to develop sales solutions and product strategies. We will discuss best tactics for identifying ad products, pricing campaigns, packaging your offerings, and continuously improving campaign performance.