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Reader Revenue

25 items
945 minutes
beginner
intermediate
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
  • workshops icon
    Developing and communicating your value proposition

    Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.

  • workshops icon
    Establishing your reader revenue foundations

    Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.

  • workshops icon
    Reader Revenue Overview

    A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.

  • workshops icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in the US & Canada (English)

    Learn best practices from industry experts and publishers on growing a loyal audience.

  • workshops icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Asia Pacific (English)

    Learn best practices from industry experts and publishers on building and growing reader revenue models.

  • workshops icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Spanish Latin America (Spanish, with English subtitles)

  • workshops icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Brazil (Portuguese, with English subtitles)

  • workshops icon
    Expert Panel: Contributions

    Learn best practices from industry experts and publishers on building and growing reader revenue models.

  • workshops icon
    Optimizing the user funnel

    Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.

  • workshops icon
    Planning for long-term success

    Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.

  • workshops icon
    Reader Revenue Models

    Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers. The session will cover: Different reader revenue options and introduce the GNI Reader Revenue playbook and tools. Some of the options available when implementing a subscription paywall. How to explore what makes your digital offering unique and suggestions of how to communicate your purpose to your readers.

  • workshops icon
    Optimise Your User Funnel

    Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success. The session will cover: Some of the options available to grow your readership and deepen reader engagement. Ways of tracking your organisation’s performance and identifying areas of improvement across the funnel. How to plan a long-term reader revenue goal, assign metrics to measure performance and implement tactics for success..

  • workshops icon
    Alternative Income Streams

    Explore different income streams online, and how you might diversify your revenue options. The session will cover: How to consider your current methods of income and take inspiration from other publishers around the world. Considering different platforms and how they could impact your return on investment. Ways you could plan for future revenue possibilities.

  • workshops icon
    Assessing The Opportunity

    Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged. The session will cover: Ways in which you can estimate the size of your reader revenue opportunity. How you could use surveys and interviews to better understand reader needs. Some of the analytics you may want to consider in order to understand current readers’ behaviors.

  • workshops icon
    Developing and communicating your value proposition

    Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.

  • workshops icon
    Establishing your reader revenue foundations

    Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.

  • workshops icon
    Reader Revenue Overview

    A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.

  • workshops icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in the US & Canada (English)

    Learn best practices from industry experts and publishers on growing a loyal audience.

  • workshops icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Asia Pacific (English)

    Learn best practices from industry experts and publishers on building and growing reader revenue models.

  • workshops icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Spanish Latin America (Spanish, with English subtitles)

  • workshops icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Brazil (Portuguese, with English subtitles)

  • workshops icon
    Expert Panel: Contributions

    Learn best practices from industry experts and publishers on building and growing reader revenue models.

  • workshops icon
    Optimizing the user funnel

    Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.

  • workshops icon
    Planning for long-term success

    Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.

  • workshops icon
    Reader Revenue Models

    Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers. The session will cover: Different reader revenue options and introduce the GNI Reader Revenue playbook and tools. Some of the options available when implementing a subscription paywall. How to explore what makes your digital offering unique and suggestions of how to communicate your purpose to your readers.

  • workshops icon
    Optimise Your User Funnel

    Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success. The session will cover: Some of the options available to grow your readership and deepen reader engagement. Ways of tracking your organisation’s performance and identifying areas of improvement across the funnel. How to plan a long-term reader revenue goal, assign metrics to measure performance and implement tactics for success..

  • workshops icon
    Alternative Income Streams

    Explore different income streams online, and how you might diversify your revenue options. The session will cover: How to consider your current methods of income and take inspiration from other publishers around the world. Considering different platforms and how they could impact your return on investment. Ways you could plan for future revenue possibilities.

  • workshops icon
    Assessing The Opportunity

    Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged. The session will cover: Ways in which you can estimate the size of your reader revenue opportunity. How you could use surveys and interviews to better understand reader needs. Some of the analytics you may want to consider in order to understand current readers’ behaviors.

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    Reader Revenue Playbook

    Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.

  • playbook icon
    Reader Revenue Playbook

    Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.

  • interactive exercises icon
    User Funnel Diagnostic

    Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.

  • interactive exercises icon
    Opportunity Sizing

    Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.

  • interactive exercises icon
    Goal Setting

    Develop a set of tactics and activities to achieve your long-term reader revenue goals.

  • interactive exercises icon
    User Funnel Diagnostic

    Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.

  • interactive exercises icon
    Opportunity Sizing

    Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.

  • interactive exercises icon
    Goal Setting

    Develop a set of tactics and activities to achieve your long-term reader revenue goals.