Earn revenue from your audience with subscriptions, memberships, and contributions.

Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.

Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.

A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.

Learn best practices from industry experts and publishers on growing a loyal audience.

Learn best practices from industry experts and publishers on building and growing reader revenue models.

Learn best practices from industry experts and publishers on building and growing reader revenue models.

Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.

Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.

Learn best practices from industry experts and publishers on growing a loyal audience.

Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers. The session will cover: Different reader revenue options and introduce the GNI Reader Revenue playbook and tools. Some of the options available when implementing a subscription paywall. How to explore what makes your digital offering unique and suggestions of how to communicate your purpose to your readers.

Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success. The session will cover: Some of the options available to grow your readership and deepen reader engagement. Ways of tracking your organisation’s performance and identifying areas of improvement across the funnel. How to plan a long-term reader revenue goal, assign metrics to measure performance and implement tactics for success..

Explore different income streams online, and how you might diversify your revenue options. The session will cover: How to consider your current methods of income and take inspiration from other publishers around the world. Considering different platforms and how they could impact your return on investment. Ways you could plan for future revenue possibilities.

Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged. The session will cover: Ways in which you can estimate the size of your reader revenue opportunity. How you could use surveys and interviews to better understand reader needs. Some of the analytics you may want to consider in order to understand current readers’ behaviors.

Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.

Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.

Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.

Develop a set of tactics and activities to achieve your long-term reader revenue goals.