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Reader Revenue

21 items
705 minutes
beginner
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
  • playbook icon
    1 hour Beginner
    Reader Revenue Playbook
    Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.
  • playbook icon
    Reader Revenue Playbook
    Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.
  • lightbulb icon
    15 minutes Beginner
    User Funnel Diagnostic
    Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.
  • lightbulb icon
    15 minutes Beginner
    Opportunity Sizing
    Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.
  • lightbulb icon
    15 minutes Beginner
    Goal Setting
    Develop a set of tactics and activities to achieve your long-term reader revenue goals.
  • lightbulb icon
    User Funnel Diagnostic
    Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.
  • lightbulb icon
    Opportunity Sizing
    Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.
  • lightbulb icon
    Goal Setting
    Develop a set of tactics and activities to achieve your long-term reader revenue goals.
  • pencil icon
    1 hour Beginner
    Developing and communicating your value proposition
    Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.
  • pencil icon
    1 hour Beginner
    Establishing your reader revenue foundations
    Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.
  • pencil icon
    1 hour Beginner
    Reader Revenue Overview
    A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.
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    1 hour Beginner
    Expert Panel: Best practices for growing, engaging and retaining your audience in the US & Canada (English)
    Learn best practices from industry experts and publishers on growing a loyal audience.
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    1 hour Beginner
    Expert Panel: Best practices for growing, engaging and retaining your audience in Asia Pacific (English)
    Learn best practices from industry experts and publishers on building and growing reader revenue models.
  • pencil icon
    1 hour Beginner
    Expert Panel: Best practices for growing, engaging and retaining your audience in Spanish Latin America (Spanish, with English subtitles)
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    1 hour Beginner
    Expert Panel: Best practices for growing, engaging and retaining your audience in Brazil (Portuguese, with English subtitles)
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    1 hour Beginner
    Expert Panel: Best practices for building a successful contributions model (English)
    Learn best practices from industry experts and publishers on building and growing reader revenue models.
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    1 hour Beginner
    Optimizing the user funnel
    Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.
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    1 hour Beginner
    Planning for long-term success
    Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.
  • pencil icon
    Developing and communicating your value proposition
    Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.
  • pencil icon
    Establishing your reader revenue foundations
    Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.
  • pencil icon
    Reader Revenue Overview
    A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.
  • pencil icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in the US & Canada (English)
    Learn best practices from industry experts and publishers on growing a loyal audience.
  • pencil icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Asia Pacific (English)
    Learn best practices from industry experts and publishers on building and growing reader revenue models.
  • pencil icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Spanish Latin America (Spanish, with English subtitles)
  • pencil icon
    Expert Panel: Best practices for growing, engaging and retaining your audience in Brazil (Portuguese, with English subtitles)
  • pencil icon
    Expert Panel: Best practices for building a successful contributions model (English)
    Learn best practices from industry experts and publishers on building and growing reader revenue models.
  • pencil icon
    Optimizing the user funnel
    Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.
  • pencil icon
    Planning for long-term success
    Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.
  • success stories icon
    Success Story Test
    As the winner of 65 Pulitzer Prizes, responsible for many seminal moments in American investigative journalism, The Washington Post has long been defined by its dedication to exceptional reporting.