Learn more about ad blockers
![spt-block](https://storage.googleapis.com/media-newsinitiative/images/spt-block.original.png)
Recover ad revenue lost from ad blockers
![spt-block](https://storage.googleapis.com/media-newsinitiative/images/spt-block.original.png)
What are ad blockers?
![ads4](https://storage.googleapis.com/media-newsinitiative/images/ads4.original.png)
Ad blockers are browser extensions that prevent ads from being displayed when they visit your news site.
37% of people use ad blockers.
💡Best practices
- Inform your audience
- Ask directly
- Consider AdBlock as part of your strategy
![ads4](https://storage.googleapis.com/media-newsinitiative/images/ads4.original.png)
Explain how ad blockers affect you
![screenshot-2023-02-24-at-114023-am-removebg-preview](https://storage.googleapis.com/media-newsinitiative/images/screenshot-2023-02-24-at-114023-am-removebg-pre.original.png)
50% of people who use ad blockers allow ads on at least one site. Being transparent about how ads support your journalism helps your audience understand why it’s important.
💡Best practices
- Incorporate your mission, like, “Help shine a light on stories in the dark”
- Explain how ads support you
- Show repeat visitors how often they visit with an article counter, like “You’ve read 10 articles this month! Consider supporting us by unblocking ads.”
![screenshot-2023-02-24-at-114023-am-removebg-preview](https://storage.googleapis.com/media-newsinitiative/images/screenshot-2023-02-24-at-114023-am-removebg-pre.original.png)
Ask for permission
![screenshot-2023-02-24-at-114027-am](https://storage.googleapis.com/media-newsinitiative/images/screenshot-2023-02-24-at-114027-am.original.png)
54% of people who use ad blockers don't know what the term "allowlist" means.
An “allowlist” refers to the list of websites someone has approved. It's a technical term, which can be useful when talking to people with that expertise, like engineers, but can confuse or alienate your audience.
💡Best practices
- Ask for permission, rather than describing the action, like, “Allow ads” or “Allow ads?”
- Avoid jargon like “allowlisting” or “whitelisting”
- Show your message multiple times
Learn more about how to increase a button’s clickthrough rates.
![screenshot-2023-02-24-at-114027-am](https://storage.googleapis.com/media-newsinitiative/images/screenshot-2023-02-24-at-114027-am.original.png)
Consider ad blockers as part of your strategy
![Windows and Pop-ups Illustration](https://storage.googleapis.com/media-newsinitiative/images/ads2.original.png)
48% install ad blockers because of annoying ads.
💡Best practices
- Remove intrusive ads, like pop-ups
- Offer an ad-free subscription instead of blocking ads
- Consider making your ask non-dismissable, which might reduce how many people use AdBlock, but might cause them to leave your site
![Windows and Pop-ups Illustration](https://storage.googleapis.com/media-newsinitiative/images/ads2.original.png)
![checklist (8)](https://storage.googleapis.com/media-newsinitiative/images/checklist_8.original.png)
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