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案例研究

瞭解全球新聞機構如何擴大報導範圍、拓展數位業務。

一名女子在筆電旁

所有個案研究

濾鏡
      • 選取國家/地區
      • 巴勒斯坦
      • 科索沃
      • 中東、非洲、土耳其 - 區域/跨境
      • 亞太地區 - 區域/跨境
      • 歐洲 - 區域/跨境
      • 北美洲 - 區域/跨境
      • 拉丁美洲 - 區域/跨境
      • Afghanistan
      • Åland Islands
      • Albania
      • Algeria
      • American Samoa
      • Andorra
      • Angola
      • Anguilla
      • Antarctica
      • Antigua and Barbuda
      • Argentina
      • Armenia
      • Aruba
      • Australia
      • Austria
      • Azerbaijan
      • Bahamas
      • Bahrain
      • Bangladesh
      • Barbados
      • Belarus
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      • Belize
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      • Bolivia (Plurinational State of)
      • Bonaire, Sint Eustatius and Saba
      • Bosnia and Herzegovina
      • Botswana
      • Bouvet Island
      • Brazil
      • British Indian Ocean Territory
      • Brunei Darussalam
      • Bulgaria
      • Burkina Faso
      • Burundi
      • Cabo Verde
      • Cambodia
      • Cameroon
      • Canada
      • Cayman Islands
      • Central African Republic
      • Chad
      • Chile
      • China
      • Christmas Island
      • Cocos (Keeling) Islands
      • Colombia
      • Comoros
      • Congo
      • Congo (the Democratic Republic of the)
      • Cook Islands
      • Costa Rica
      • Côte d'Ivoire
      • Croatia
      • Cuba
      • Curaçao
      • Cyprus
      • Czechia
      • Denmark
      • Djibouti
      • Dominica
      • Dominican Republic
      • Ecuador
      • Egypt
      • El Salvador
      • Equatorial Guinea
      • Eritrea
      • Estonia
      • Eswatini
      • Ethiopia
      • Falkland Islands (Malvinas)
      • Faroe Islands
      • Fiji
      • Finland
      • France
      • French Guiana
      • French Polynesia
      • French Southern Territories
      • Gabon
      • Gambia
      • Georgia
      • Germany
      • Ghana
      • Gibraltar
      • Greece
      • Greenland
      • Grenada
      • Guadeloupe
      • Guam
      • Guatemala
      • Guernsey
      • Guinea
      • Guinea-Bissau
      • Guyana
      • Haiti
      • Heard Island and McDonald Islands
      • Holy See
      • Honduras
      • Hong Kong
      • Hungary
      • Iceland
      • India
      • Indonesia
      • Iran (Islamic Republic of)
      • Iraq
      • Ireland
      • Isle of Man
      • Israel
      • Italy
      • Jamaica
      • Japan
      • Jersey
      • Jordan
      • Kazakhstan
      • Kenya
      • Kiribati
      • Korea (the Democratic People's Republic of)
      • Korea (the Republic of)
      • Kuwait
      • Kyrgyzstan
      • Lao People's Democratic Republic
      • Latvia
      • Lebanon
      • Lesotho
      • Liberia
      • Libya
      • Liechtenstein
      • Lithuania
      • Luxembourg
      • Macao
      • Madagascar
      • Malawi
      • Malaysia
      • Maldives
      • Mali
      • Malta
      • Marshall Islands
      • Martinique
      • Mauritania
      • Mauritius
      • Mayotte
      • Mexico
      • Micronesia (Federated States of)
      • Moldova (the Republic of)
      • Monaco
      • Mongolia
      • Montenegro
      • Montserrat
      • Morocco
      • Mozambique
      • Myanmar
      • Namibia
      • Nauru
      • Nepal
      • Netherlands
      • New Caledonia
      • New Zealand
      • Nicaragua
      • Niger
      • Nigeria
      • Niue
      • Norfolk Island
      • North Macedonia
      • Northern Mariana Islands
      • Norway
      • Oman
      • Pakistan
      • Palau
      • Panama
      • Papua New Guinea
      • Paraguay
      • Peru
      • Philippines
      • Pitcairn
      • Poland
      • Portugal
      • Puerto Rico
      • Qatar
      • Réunion
      • Romania
      • Russian Federation
      • Rwanda
      • Saint Barthélemy
      • Saint Helena, Ascension and Tristan da Cunha
      • Saint Kitts and Nevis
      • Saint Lucia
      • Saint Martin (French part)
      • Saint Pierre and Miquelon
      • Saint Vincent and the Grenadines
      • Samoa
      • San Marino
      • Sao Tome and Principe
      • Saudi Arabia
      • Senegal
      • Serbia
      • Seychelles
      • Sierra Leone
      • Singapore
      • Sint Maarten (Dutch part)
      • Slovakia
      • Slovenia
      • Solomon Islands
      • Somalia
      • South Africa
      • South Georgia and the South Sandwich Islands
      • South Sudan
      • Spain
      • Sri Lanka
      • Sudan
      • Suriname
      • Svalbard and Jan Mayen
      • Sweden
      • Switzerland
      • Syrian Arab Republic
      • Taiwan (Province of China)
      • Tajikistan
      • Tanzania, the United Republic of
      • Thailand
      • Timor-Leste
      • Togo
      • Tokelau
      • Tonga
      • Trinidad and Tobago
      • Tunisia
      • Türkiye
      • Turkmenistan
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      • Tuvalu
      • Uganda
      • Ukraine
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      • United Kingdom of Great Britain and Northern Ireland
      • United States Minor Outlying Islands
      • United States of America
      • Uruguay
      • Uzbekistan
      • Vanuatu
      • Venezuela (Bolivarian Republic of)
      • Viet Nam
      • Virgin Islands (British)
      • Virgin Islands (U.S.)
      • Wallis and Futuna
      • Western Sahara
      • Yemen
      • Zambia
      • Zimbabwe
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  • 最新到最舊
  • 最舊到最新
篩選依據:
      • 選取國家/地區
      • 巴勒斯坦
      • 科索沃
      • 中東、非洲、土耳其 - 區域/跨境
      • 亞太地區 - 區域/跨境
      • 歐洲 - 區域/跨境
      • 北美洲 - 區域/跨境
      • 拉丁美洲 - 區域/跨境
      • Afghanistan
      • Åland Islands
      • Albania
      • Algeria
      • American Samoa
      • Andorra
      • Angola
      • Anguilla
      • Antarctica
      • Antigua and Barbuda
      • Argentina
      • Armenia
      • Aruba
      • Australia
      • Austria
      • Azerbaijan
      • Bahamas
      • Bahrain
      • Bangladesh
      • Barbados
      • Belarus
      • Belgium
      • Belize
      • Benin
      • Bermuda
      • Bhutan
      • Bolivia (Plurinational State of)
      • Bonaire, Sint Eustatius and Saba
      • Bosnia and Herzegovina
      • Botswana
      • Bouvet Island
      • Brazil
      • British Indian Ocean Territory
      • Brunei Darussalam
      • Bulgaria
      • Burkina Faso
      • Burundi
      • Cabo Verde
      • Cambodia
      • Cameroon
      • Canada
      • Cayman Islands
      • Central African Republic
      • Chad
      • Chile
      • China
      • Christmas Island
      • Cocos (Keeling) Islands
      • Colombia
      • Comoros
      • Congo
      • Congo (the Democratic Republic of the)
      • Cook Islands
      • Costa Rica
      • Côte d'Ivoire
      • Croatia
      • Cuba
      • Curaçao
      • Cyprus
      • Czechia
      • Denmark
      • Djibouti
      • Dominica
      • Dominican Republic
      • Ecuador
      • Egypt
      • El Salvador
      • Equatorial Guinea
      • Eritrea
      • Estonia
      • Eswatini
      • Ethiopia
      • Falkland Islands (Malvinas)
      • Faroe Islands
      • Fiji
      • Finland
      • France
      • French Guiana
      • French Polynesia
      • French Southern Territories
      • Gabon
      • Gambia
      • Georgia
      • Germany
      • Ghana
      • Gibraltar
      • Greece
      • Greenland
      • Grenada
      • Guadeloupe
      • Guam
      • Guatemala
      • Guernsey
      • Guinea
      • Guinea-Bissau
      • Guyana
      • Haiti
      • Heard Island and McDonald Islands
      • Holy See
      • Honduras
      • Hong Kong
      • Hungary
      • Iceland
      • India
      • Indonesia
      • Iran (Islamic Republic of)
      • Iraq
      • Ireland
      • Isle of Man
      • Israel
      • Italy
      • Jamaica
      • Japan
      • Jersey
      • Jordan
      • Kazakhstan
      • Kenya
      • Kiribati
      • Korea (the Democratic People's Republic of)
      • Korea (the Republic of)
      • Kuwait
      • Kyrgyzstan
      • Lao People's Democratic Republic
      • Latvia
      • Lebanon
      • Lesotho
      • Liberia
      • Libya
      • Liechtenstein
      • Lithuania
      • Luxembourg
      • Macao
      • Madagascar
      • Malawi
      • Malaysia
      • Maldives
      • Mali
      • Malta
      • Marshall Islands
      • Martinique
      • Mauritania
      • Mauritius
      • Mayotte
      • Mexico
      • Micronesia (Federated States of)
      • Moldova (the Republic of)
      • Monaco
      • Mongolia
      • Montenegro
      • Montserrat
      • Morocco
      • Mozambique
      • Myanmar
      • Namibia
      • Nauru
      • Nepal
      • Netherlands
      • New Caledonia
      • New Zealand
      • Nicaragua
      • Niger
      • Nigeria
      • Niue
      • Norfolk Island
      • North Macedonia
      • Northern Mariana Islands
      • Norway
      • Oman
      • Pakistan
      • Palau
      • Panama
      • Papua New Guinea
      • Paraguay
      • Peru
      • Philippines
      • Pitcairn
      • Poland
      • Portugal
      • Puerto Rico
      • Qatar
      • Réunion
      • Romania
      • Russian Federation
      • Rwanda
      • Saint Barthélemy
      • Saint Helena, Ascension and Tristan da Cunha
      • Saint Kitts and Nevis
      • Saint Lucia
      • Saint Martin (French part)
      • Saint Pierre and Miquelon
      • Saint Vincent and the Grenadines
      • Samoa
      • San Marino
      • Sao Tome and Principe
      • Saudi Arabia
      • Senegal
      • Serbia
      • Seychelles
      • Sierra Leone
      • Singapore
      • Sint Maarten (Dutch part)
      • Slovakia
      • Slovenia
      • Solomon Islands
      • Somalia
      • South Africa
      • South Georgia and the South Sandwich Islands
      • South Sudan
      • Spain
      • Sri Lanka
      • Sudan
      • Suriname
      • Svalbard and Jan Mayen
      • Sweden
      • Switzerland
      • Syrian Arab Republic
      • Taiwan (Province of China)
      • Tajikistan
      • Tanzania, the United Republic of
      • Thailand
      • Timor-Leste
      • Togo
      • Tokelau
      • Tonga
      • Trinidad and Tobago
      • Tunisia
      • Türkiye
      • Turkmenistan
      • Turks and Caicos Islands
      • Tuvalu
      • Uganda
      • Ukraine
      • United Arab Emirates
      • United Kingdom of Great Britain and Northern Ireland
      • United States Minor Outlying Islands
      • United States of America
      • Uruguay
      • Uzbekistan
      • Vanuatu
      • Venezuela (Bolivarian Republic of)
      • Viet Nam
      • Virgin Islands (British)
      • Virgin Islands (U.S.)
      • Wallis and Futuna
      • Western Sahara
      • Yemen
      • Zambia
      • Zimbabwe
排序依據:
  • 精選
  • 最新到最舊
  • 最舊到最新

合作型新聞業的數位轉型

個案研究

Les coops de l'information is a cooperative of six publications in Quebec

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Alma Preta:巴西黑人媒體生力軍

個案研究

Alma Preta 從黑人和邊緣族群的角度出發,為巴西社會帶來不同觀點

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打擊印度不實資訊

個案研究

DataLEADS 主導的 India Training Network 計畫已培訓超過 35,000 名印度記者

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運用地理新聞工具對抗氣候變遷

個案研究

Ripples Nigeria 新聞平台致力於製作資料導向的環境類報導

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克服語言問題

個案研究

「移民人口面臨的最大挑戰之一,就是不易取得當地新聞,尤其是以他們的語言所撰寫的報導。因此最重要的就是要找到方式幫助這個族群。」- Rocio Tirado,Jambalaya News 營運長

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在拉丁美洲媒體業創造安全空間

個案研究

Chicas Poderosas 致力於指導及協助女性記者和 LGBTQ+ 記者

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吸引讀者重視冷門新聞

個案研究

女性在墨西哥創立的記者和新聞機構網路

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新聞業運用 AI 技術保護駕駛安全

個案研究

波士頓環球報的汽車產業記錄調查榮獲普立茲獎

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倡導澳洲的平等

個案研究

Media Diversity Australia 致力促進澳洲媒體的多元性

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運用開放式資料和公民參與的實驗

個案研究

READr 運用讀者參與度和互動機會,探索如何建立新聞可信度

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攜手對抗不實資訊

個案研究

為了攜手對抗不實和錯誤資訊,CekFakta 應運而生。

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採用 AI 技術的目標對象洞察

個案研究

「經營新聞網站,但無法擁有使用者資料,是韓國新聞業面臨的最大挑戰之一。」- Seung-Il Kim,The Busan Ilbo 策略部數位編輯

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Customer Data Platform (CDP) enables content personalization

個案研究

Indian Express Sees Early Success with Data-Driven Personalization

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Creating a more user-centric news experience

個案研究

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

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Journalistic Creators Lab 2024

個案研究

The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.

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French newspaper grows international audience

個案研究

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

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Sharing articles to boost digital subscriptions

個案研究

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

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Local News Publications moves to Google Ad Manager

個案研究

Significantly growing their digital advertising revenue

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My City Logan delivers strong digital ad presence

個案研究

Capitalizing on a strong established readership in the local market.

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Engaging 7NEWS audience through live sport

個案研究

A distinctive digital destination for millions of fans at 7NEWS.com.au

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BurdaForward app offers refreshing approach to news fatigue

個案研究

German media group provides critical information while limiting harmful triggers.

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Account linking improves engagement and retention

個案研究

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

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Sanoma steps up account personalization

個案研究

Finnish media brand boosts user engagement with My News Service features.

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DEI from the Heart of Japanese Journalism

個案研究

How Kyodo News is Transforming Diversity

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A new audience with online video news bulletins

個案研究

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

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ACM grows Audience Engagement and Search Traffic

個案研究

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

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Unlocking Video Success: The ABP Live Story

個案研究

48% New Viewers, 43% More Views, 100M+ Minutes

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Dong-A Ilbo increases engagement through improved UX

個案研究

Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

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Digital hyperlocal Crux applies new ad solutions

個案研究

Monetising both hyperlocal and network audiences with direct and programmatic ads

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A Legacy of Ink, A Future of Inclusion

個案研究

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

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Increase the CVR of the Nikkei Online Edition

個案研究

Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

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Gruner + Jahr drives a cultural shift toward AI

個案研究

Publisher creates cross-team working groups to foster innovation and agility.

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Promoting positive discussion to engage readers

個案研究

Delfi’s new user-commenting platform uses AI to combat disinformation.

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How Eenadu increased ad fill rate and revenue by 15%

個案研究

Eenadu designs new Ad Management System (AMS), increasing revenue.

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Manorama Online 2.5: Enhancing User Experience

個案研究

Developing an Enhanced Interface and Experience on Web and e-reader platforms

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Student offer drives high engagement and retention

個案研究

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

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Inspiring Pakistan’s youth to make and consume news in new ways

個案研究

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

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Amplifying audience improving Core Web Vitals

個案研究

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

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US and Canada Pre-launch Lab Cohort 2024

個案研究

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

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Periodico AM: Asserting Locality and Immediacy

個案研究

Local newspaper in Mexico innovates to better reach their audience.

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El Sol de México: Aligning Processes with Audience Needs

個案研究

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

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Stuff, New Zealand news publisher, builds for the future

個案研究

Stuff redesigned and rebuilt their site with future-fit technology.

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Spanish media group catches the AI wave

個案研究

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

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How a digital news site in Uttarakhand grew its digital ad revenue

個案研究

Uttra News increases ad revenue by 484% with Progressive Web App technology

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Tuoi Tre Newspapers’ Data-Driven Evolution

個案研究

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

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Dong Nai Newspaper Grows Reach and Revenue

個案研究

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

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Nghe An Newspaper Boosts Speed and Readership

個案研究

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

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NDTV leverages data and ML to drive +24% New User Growth

個案研究

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

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The Saturday Paper attracts new subscribers with video

個案研究

Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

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Bonnier News growing subscribers through cross-sell opportunities

個案研究

Bonnier News growing subscribers through cross-sell opportunities

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ACM grows digital subscriptions with a premium app

個案研究

Full featured app incentives farmers to switch to a paid digital subscription

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Building a new reader-first news platform

個案研究

Growing visitors and views with a refreshed digital presence and strategy

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Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate

個案研究

Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

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GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.

個案研究

Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

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talkSPORT scores more readers with data-driven insights

個案研究

News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

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News18 Boosts Video Success with Optimized Strategy

個案研究

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

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Centralizing data for actionable insights

個案研究

Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

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Newsletters win over readers and increase engagement

個案研究

London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

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Sakal’s Sign-Ups Skyrocket with Google One Tap

個案研究

Google One Tap Unlocks User Sign-Up Floodgates for Sakal

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iNews.id boosts registrations with refined SSO strategy

個案研究

Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

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Digital paper adds to revenue streams with AI

個案研究

Digital paper adds to revenue streams with AI

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Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency

個案研究

Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

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Engaging audiences with AI-driven newsletters

個案研究

Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

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Developing a market and viability study for new idea

個案研究

Santa Cruz Local examines the viability of a Spanish-language product

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Evolving a project into full-fledged media business

個案研究

Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

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Getting creative when crafting employee culture

個案研究

Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

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Polish news site links national football team’s manager with match-fixing mastermind

個案研究

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

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Telling stories that matter with a boost from AI

個案研究

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

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Safeguarding the Amazon with the help of AI

個案研究

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

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Using AI to Keep Communities Informed

個案研究

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

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Gaining confidence in managing money

個案研究

Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

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India TV's Winning Video Strategy Drives Traffic and Engagement Surge

個案研究

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

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NZME launches The Listener subscription vertical

個案研究

NZME expands their digital subscription products to include The Listener, increasing ARPU.

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NZME enhances data quality in the newsroom

個案研究

NZME adopts Dataform, enhancing data model reliability and quality.

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Daily Maverick 運用資料提高收益

個案研究

Daily Maverick 是南非的線上發布者,每日更新以獨到觀點製作的新聞、調查內容、專業政治分析和社論。自 2009 年成立以來,便以獨特的編輯觀點和著重於調查報導脫穎而出。

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哥倫比亞日報推出數位人才育成計畫

個案研究

El Tiempo 需要更多精通科技的員工,因此設立了招募與培訓計畫,吸引剛從大學畢業的新鮮人進入新聞業。

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建立深厚的讀者關係

個案研究

Energetic City 運用 News Consumer Insights 建立個人化策略

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How Wirtualna Polska uses AI to tackle toxic content on their platform

個案研究

In Poland, WP built a moderation engine to provide a safe platform for open discussion

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Optimizing reader journey and engagement with technology

個案研究

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group

個案研究

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

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Enriching article information with Article DNA

個案研究

How Article DNA is used to influence conversion and retention

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IE Online’s Path to Subscription Excellence

個案研究

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

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News outlet gives younger readers a voice

個案研究

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

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Paywall Content Selection Using AI

個案研究

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

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Growing subscriptions with the help of technology

個案研究

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

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Journalism veterans rally around mental health

個案研究

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

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Argentine publisher unifies data across sites

個案研究

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

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Robin puts tech in the hands of journalists to scale video production

個案研究

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

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Startups Lab India Cohort 2023

個案研究

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US and Canada Pre-launch Lab Cohort 2023

個案研究

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

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拉丁裔記者學習數位報導技巧

個案研究

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拉丁美洲學生學會辨識不實資訊

個案研究

Movilizatorio 是一個「公民參與和社會創新研究室,透過強化集體領導來推動改變」。該組織總部位於波哥大,並在墨西哥市、布宜諾斯艾利斯和紐約設有辦公室,他們致力於串聯世界各地的人,並一同創造正向的改變。DigiMENTE 課程便是他們努力的成果。

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News app connects Indonesian publisher with readers

個案研究

Disway's mobile app a game-changer for its channel strategy

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Kompas TV boosts audience and revenue with smartphone journalism

個案研究

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

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iNews empowers young reporters with smartphone video journalism

個案研究

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

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Empowering regional journalists, Kumparan uplifts video quality.

個案研究

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

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Website performance and revenue grew in 2021

個案研究

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

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Empowered youth in Yogyakarta through journalism

個案研究

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

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Kompas TV

個案研究

Kompas TV invests in smartphone journalism and grows audience and revenue

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Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

個案研究

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

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A mobile-first content strategy & UX design

個案研究

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

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Petit Press saves time and money with cloud-based digital asset management

個案研究

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

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Global Media Group increases collaboration between its media brands

個案研究

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

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Making the truth easier to find

個案研究

Making the truth easier to find

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報業運用 YouTube 影片提高收益

個案研究

墨西哥的 El Universal 使用 YouTube Player for Publishers 管理該機構的各個服務平台,每天發布多達 40 部新影片,報導各種新聞內容,吸引使用者的目光。

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促進拉丁美洲優質新聞發展

個案研究

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推動拉丁美洲新聞媒體技術普及

個案研究

La Diaria 推出的 Utopia,是一個開放原始碼的平台。它可以協助小型新聞媒體管理所有的業務,同時促進拉丁美洲獨立媒體的發展

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放大弱勢族群的聲音

個案研究

The Oaklandside 的使命是傳達及放大弱勢族群的聲音

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NZME enhances data maturity & audience targeting

個案研究

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

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Amplifying audience engagement through technology

個案研究

Lampung.co's audience engagement soars with technical training and content curation

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Indonesian publisher’s numbers up with video and PWA

個案研究

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

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Sinar Harian develops in-house reader insights training to sustain their digital future

個案研究

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

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Diversity, Equity, and Inclusion Training in Japan

個案研究

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Push Notifications Drive More Views to Content

個案研究

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

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Digital makeover increases publisher’s revenue

個案研究

SWA launches mobile app with monetization features and receives training for web optimization

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Engagement up as Indonesian publisher upskills

個案研究

Suara Cirebon's digital transformation drives audience engagement

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Inverness Courier diversifies their audience

個案研究

Inverness Courier embraces digital change by fostering a culture of experimentation

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How La Croix boosted subscription performance

個案研究

La Croix, a French news publisher, shifts to digital-first from print

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How Kauppalehti is growing their female readership

個案研究

Kauppalehti engages female readers by using data to tailor content strategies

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The Irish Times increases revenue

個案研究

Irish Times accelerates digital growth and successfully extends audience reach

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Boosting El Mundo's subscription base

個案研究

El Mundo improves ads & subscriptions amid press ad decline

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El Confidencial caters to younger audiences

個案研究

El Confidencial implements a strategy to broaden reach and age demographic

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The Daily Maverick reaches their North Star goal

個案研究

Daily Maverick grows their audience in South Africa through data insight

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Pùblico's strategy to increase sub retention

個案研究

Público increases reach of digital subscribers through pivotal changes

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Focusing on people operations for innovation and training

個案研究

La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

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Building a board to turbocharge LBGTQ+ publisher’s growth

個案研究

How The Buckeye Flame built a plan for revenue by leveraging their supporters

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Improving employee retention through systems and documentation

個案研究

Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

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Building a succession plan

個案研究

LebTown lays the groundwork to hire a managing editor

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Shifting a mindset to launch a new revenue strategy

個案研究

Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

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Le Figaro accélère le recrutement de ses abonnements digitaux

個案研究

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Exploring the right financial structure and processes for growth

個案研究

Exploring the right financial structure and processes for growth

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Focusing a revenue strategy on social audiences

個案研究

Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

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Building a roadmap to revenue growth

個案研究

Financial planning helps Anchor Media expand revenue operations

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Taking control of organizational finances

個案研究

The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

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Enacting tactics to grow revenue and subscriber base

個案研究

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

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Leading Hindi publisher improves video engagement

個案研究

Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

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NZME Streamlines CMS and Newsroom Workflows

個案研究

NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

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India Today increases eCPM by leveraging First Party Data

個案研究

India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

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Le Figaro boosts its digital subscriptions

個案研究

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NZME launches Enriched Content Subscription

個案研究

NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

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AI is boosting Forbes’ publishing capabilities

個案研究

Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

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Spanish newspaper creates a daily podcast to engage users

個案研究

El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

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Company-wide participation in the Women Will Leadership Program

個案研究

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An inside look into ABS-CBN’s culture of data-centricity

個案研究

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

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Social media newswire vets user-generated content for reporters

個案研究

Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

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Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base

個案研究

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

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The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content

個案研究

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

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社群機構的數位發展

個案研究

130 年來,AFRO 為讀者提供其他管道看不到的優質黑人社群新聞。透過與 Google 合作,AFRO 瞭解如何運用新技術提高數位收益,在未來持續貫徹企業使命。

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Malaysian online news site boosts engagement and subscriptions

個案研究

Creating a thriving community to drive engagement and revenue

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New Zealand business publication increases paid subscribers

個案研究

End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

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Kannada daily newspaper sees an increase in its digital ad revenue

個案研究

After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

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Conflict zone immersion through XR technology

個案研究

Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

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新聞雜誌媒體建立營運指標提升會員獲取成效

個案研究

新建會員營運數位儀表板,提高活躍使用者參與度,提升新會員獲取數

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Constructing the financial structure to grow a news business

個案研究

The Border Chronicle readies for growth after exiting incubator program

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El Mundo creates a daily podcast to engage users

個案研究

How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands

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Digital Indian publisher increases page views

個案研究

By optimizing its core web vitals, AP7AM was able to improve its page speed score by 78%

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Mumbai publisher increases digital advertising revenue

個案研究

Mid-Day's digital advertising revenue increased by 25% after they enhanced their core web vitals

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German publisher diversifies revenue with audience engagement

個案研究

German publisher diversifies revenue with audience engagement

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Feminist publication forges new connections

個案研究

Minnesota Women’s Press learns more about their readers and creates new content packages, attracting underwriting and individual contributions.

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South China Morning Post’s data-driven approach boosts user engagement

個案研究

South China Morning Post’s data-driven approach boosts user engagement

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FOPEA moves to change the face of Argentine media

個案研究

Innovative youth outreach provides training and internships to aspiring journalists from under-represented communities.

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How local news can help publishers drive revenue

個案研究

How local news can help publishers drive revenue

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How EBRA made customer experience its top priority

個案研究

How EBRA made customer experience its top priority

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Digital transformation through future-proof data

個案研究

Digital transformation through future-proof data

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Gruner + Jahr developed a whitelabel platform to grow subscriptions

個案研究

How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands

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新聞雜誌媒體建立營運指標提升會員獲取成效

個案研究

新建會員營運數位儀表板,提高活躍使用者參與度,提升新會員獲取數

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Diario colombiano lanza incubadora de talento

個案研究

El Tiempo necesitaba más personal con conocimiento tecnológico. Por eso, creó un programa de reclutamiento y capacitación para atraer a los recién graduados universitarios al sector de las noticias.

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Periódico aumenta ingresos con videos de YouTube

個案研究

Gracias a la integración del Reproductor para editoriales de YouTube en todos sus sitios, El Universal de México logra distribuir noticias y captar el interés de los usuarios publicando hasta 40 videos nuevos por día.

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Le Monde launched Le Monde Ateliers

個案研究

Le Monde diversifies its revenues by launching a masterclass program

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Democratizando la tecnología de redacción

個案研究

La Diaria democratiza la tecnología de las redacciones en América Latina

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Australian broadcaster increases engagement

個案研究

Redesigned and expanded entertainment and lifestyle verticals encouraged increased content production and drove efficiencies across business

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La Diaria

個案研究

Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.

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South China Morning Post serves personalized content to users based on User Types

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Robin puts tech in the hands of journalists to scale video production

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Le Monde diversifies revenues by launching a masterclass program

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HT Digital Streams Ltd. creates first party data through a Customer Data Platform

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A Chilean startup helps newsrooms grow their audiences

個案研究

As a former journalist and newsroom editor, Miguel Paz, CEO and Founder of Reveniu, knows how difficult it can be to develop technical solutions. Being part of a small organization focused on producing good journalism doesn't always leave the time or resources to develop advanced tools or platforms to drive audience revenue but here’s how this team succeeded.

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The News Minute turns fans into members

個案研究

In a country as large and diverse as India, it’s difficult to represent everything happening on any given day. This is what motivated journalists to launch The News Minute (TNM) in 2014. From its beginnings, TNM has been a media platform reporting from, and about, South India, often for an out-of-country audience. It has also emerged as a strong feminist voice in Indian media, setting the standards for sensitive and on-the-ground coverage of issues related to children and women.

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The media platform helping Indonesians donate for good

個案研究

As an avid news reader, Andrias Ekoyuono, Chief of Corporate Strategy at kumparan, would read stories in the media every day about social problems and natural disasters. This made him want to help by donating to those in need but was difficult because he had to search for other websites that could channel the funds. He decided that the experience of giving donations after reading the news should be easier.

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Crime reporting gets a boost in readers: A GNI Journey

個案研究

D.C. Witness developed a new approach to criminal justice journalism to try to address issues of accountability. Traditional crime reporting can give an incomplete and warped view of what’s really going on, often based on only the most salacious cases. Instead, D.C. Witness reports on every step of every homicide from act to judicial resolution. This offers a distinct perspective across the entire criminal justice landscape.

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Designing a new local product for French urban readers

個案研究

When Pascal Brouet, EBRA COO and Local Pulse Project Director. took on the job of leading digital transformation for the French local daily newspaper group EBRA in 2018, print circulation was falling. The challenge for its future was revealed in the data — while circulation in the countryside was holding up, there was a sizable opportunity for expansion in metropolitan areas. And so a three-pronged internal project (at that time code-named “Local Pulse”) was conceived.

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From rural India to the world: These women make the news

個案研究

The journalists at Khabar Lahariya have been embedded in rural areas of India for close to 20 years where the team of mostly young women live and breathe their work in the thick of the community. They’ve created ways for international organizations, such as universities and NGOs, to subscribe to their content on a ‘bulk’ basis, where organizations purchase a subscription for their employees, students or partners.

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The biggest lesson from a local news startup: listen

個案研究

Kelsey Ryan, founder and publisher of The Beacon, first started thinking about launching a digital news startup for Kansans and Missourians after getting laid off in 2018. She envisioned an investigative-only outlet but that’s very different from how The Beacon looks today. Here’s why.

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Sirius: A publishing system for Le Monde and beyond

個案研究

In this story, Sacha Morard, CTO of Le Monde Group, shares learnings from the project to create a content management system to handle the creation of both print and digital content. With the launch of Sirius it took the newsroom into a digital future.

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Egab - The journey to build a news product is far from linear

個案研究

When Dina Aboughazala, founder of the journalism marketplace Egab, spoke to people in her home country of Egypt, they were actively avoiding the news. Many young people in their 20s and 30s wanted to leave because it was full of problems. As someone with an editorial, journalistic background, she felt moved to act.

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Dong-A Ilbo Uses Google Analytics to Increase Newsletter Conversion Rate by 243%

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Ebra cuts churn and grows subscribers 110%

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Denik N and Dennik N grow reach and subscriptions

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Nusadaily improves page views by 160% with Web Stories

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Ulasan increases revenue by 43% with AMP

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Majalah Teras welcomes 1,200 new users with Core Web Vitals optimization

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Akurat boosts user engagement & increases page speed score by 40% with Core Web Vitals

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Tempo grows reach and revenue using Subscribe with Google

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RadarCirebon increases revenue by 99% using Core Web Vitals & Web Stories

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Tempo

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Tempo grows reach and revenue using Subscribe with Google

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Gruner + Jahr drives sales with digital subbrands

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Bonnier uses data to unite a portfolio of brands

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La Nacion uses data to optimize content and gain subscribers

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Henneo unites publishers on a first-party data platform

個案研究

Henneo brings together publishers to build a first-party data platform

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Food for Mzansi trains 62 citizen journalists in South Africa

個案研究

"Citizen journalists are literally at the center of the community. They make sure that these stories in these rural areas are really told on a national platform." -Duncan Masiwa, Sinelizwi Project Lead, Food for Mzansi

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Taiwanese publisher uses bespoke model to boost reader engagement.

個案研究

Crowd-sourced storytelling on READr drives engagement and provides access to reliable information in an aim to build a better Taiwan.

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Success Story Page 2

個案研究

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The Young Turks

個案研究

The Young Turks creates an online training program to empower aspiring local digital video journalists

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The Washington Post

個案研究

The Washington Post develops a new industry-standard taxonomy for video fact checking

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VTC Digital Content Center

個案研究

VTC establishes a dedicated digital video newsroom and drives channel growth

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Vox

個案研究

Vox experiments with YouTube memberships to deepen relationships with loyal fans

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Video Volunteers

個案研究

Video Volunteers upskills community journalists to help them tell local stories that appeal to wide audiences

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El Universal

個案研究

To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites

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tvOne

個案研究

tvOne invests in digital video capabilities and partners with new creatives to reach younger audiences

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TVO

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TVO invests in digital video capabilities to give underrepresented Indigenous groups and communities an online voice

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TV Asahi

個案研究

TV Asahi integrates YouTube and Google maps in a new website to commemorate the March 2011 earthquake

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Tribune

個案研究

Tribune leans into digital video and gives underrepresented people and issues a voice

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TKM

個案研究

TKM finds innovative ways of video news storytelling to engage young audiences

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Telemundo

個案研究

Telemundo formulates plan to test Youtube-first series to engage a new audience

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De Telegraaf

個案研究

Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue

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TBS

個案研究

TBS develops a virtual newscaster to more efficiently create digital video content and reach younger audiences

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Telefe Noticias

個案研究

Telefe Noticias centralizes digital video workflows to help newsrooms efficiently and effectively tell local stories

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Sure and Share Center (MCOT)

個案研究

Sure and Share Center launches a new YouTube channel to publish fact checking videos

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Stern

個案研究

Stern experiments with content formats to drive engagement with younger viewers

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SPIEGEL TV

個案研究

SPIEGEL TV combines archival footage with bespoke digital video content to test new formats and engage younger audiences

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ShepHertz

個案研究

ShepHertz helps regional publishers across India with digital video transformations

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Rogue Rocket

個案研究

YouTube creator Phil DeFranco launches a new brand and channel to expand news network

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Reforma

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Grupo Reforma transition to a multimedia newsroom and grows its audience

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Refinery29

個案研究

Refinery29 empowers digital video journalists and experiments with new formats

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ProPublica

個案研究

ProPublica unleashes the power of digital video for investigative journalism

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Postmedia

個案研究

Postmedia creates a new video-first brand to connect with younger audiences

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PBS

個案研究

PBS NewsHour evolves digital video to meet the demands of today's audiences

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Nyoooz

個案研究

Nyoooz develops an app to help local Hindi-speaking field reporters more easily create video content

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NOS

個案研究

NOS experiments with digital-first formats and forges strong connections with viewers

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Nexo Jornal

個案研究

Nexo invests in digital video capabilities to increase YouTube presence and grow audience

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The New York Times

個案研究

The New York Times leans into YouTube's audience engagement features to drive growth

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NDTV

個案研究

NDTV aligns TV and digital video to drive platform interactivity and audience engagement

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NBC News

個案研究

NBC News introduces new AR capabilities to enhance news content

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Narasi

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Narasi empowers investigative reporters and community correspondents, and drives channel growth

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MyNews

個案研究

MyNews experiments with formats, channel memberships, and new partnerships to drive sustainable growth

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Milenio

個案研究

Grupo Milenio experiments with an evergreen 'soft' news format to engage new audiences

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Legit

個案研究

Legit.ng invests in digital video capabilities and engages the Hausa-language community

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kumparan

個案研究

kumparan empowers regional journalists and increases the quality of video content published on its platform

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JTBC

個案研究

JTBC integrates digital video into its newsroom and tests new formats to engage younger readers

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Jovem Pan

個案研究

Jovem Pan undergoes a digital video transformation to grow its multi-platform news content

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iNews

個案研究

iNews trains hundreds of young reporters to publish news videos shot on smartphone

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India Today

個案研究

India Today expands eight local channels under the "Tak" brand and grows its digital audience

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Imagen

個案研究

Imagen Digital experiments with digital-first video formats to better engage YouTube audiences

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HugoDécrypte

個案研究

HugoDécrypte experiments with new formats to make news and current affairs more accessible to younger audiences

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HTV

個案研究

HTV integrates digital video into its TV newsroom and launches a YouTube news channel

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The Hill

個案研究

The Hill invests in building its YouTube channel to better engage audiences and drives impressive growth

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The Guardian

個案研究

The Guardian invests in digital video to drive audience growth

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Grupo América

個案研究

Grupo América transitions from a traditional media publisher to a digital-first organization

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Graham

個案研究

Graham Media Group overhauled technology infrastructure to empower local newsrooms

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The Guardian Nigeria

個案研究

The Guardian Nigeria builds a digital newsroom and establishes their voice in the digital video news space

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GMA Network

個案研究

By leaning into digital-first video, GMA reinvigorates their traditional media brand, engages a new audience, and reduces production costs

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Global News

個案研究

Global News restructures their digital video team and experiments with new formats to grow channel

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GEDI

個案研究

Gedi makes live video the cornerstone of its digital offering and drives growth across brands

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Gaon Connection

個案研究

Gaon Connection expands its rural journalism initiative and gives a voice to community journalists throughout India

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Fox News

個案研究

Fox leans into latest YouTube tools and features to grow subscribers and revenue

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FiveThirtyEight

個案研究

FiveThirtyEight doubles down on its YouTube presence to drive channel growth

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The Financial Times

個案研究

The Financial Times hones its digital video strategy and explores new formats to grow audience loyalty

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Filo.news

個案研究

Filo.News expands digital video capabilities, experiments with new formats, and sees huge audience growth

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Factly

個案研究

Factly uses digital video to make complex government policies and processes accessible to a broad audience

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Eyewitness News

個案研究

EWN invests in digital video capabilities to increase the quality and quantity of video production

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Europa Press

個案研究

News agency Europa Press empowers reporters to transition from text to multimedia reporting

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The Economist

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The Economist tests a multi-format content strategy and drives huge channel growth

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Eastern Broadcasting Company

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EBC leans into livestreaming and increases audience engagement and revenue

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DataBaaz

個案研究

DataBaaz uses data-driven digital video storytelling to highlight important issues to Indian youth

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Dagbladet

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Dagbladet uncovers the formula for live breaking news and significantly grows audience

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Complex

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Complex Networks experiments with new formats to bring hard news topics to life

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Ciaopeople

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Ciaopeople invests in digital video capabilities to go live 24/7

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Channels TV

個案研究

Channels TV lays the foundation for sustainable digital video operations

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CBS News

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CBS News develops an app feature to alert audiences about live events and breaking news

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BuzzFeed News

個案研究

BuzzFeed News builds a video newsroom and experiments with formats to improve YouTube performance and grow subscriber base

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Brut

個案研究

Brut adapts its content formats to deepen engagement with the YouTube audience

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BhaDiPa

個案研究

Digital native BhaDiPa engages young people in news and current affairs through live stream town halls and infotainment formats

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Bloomberg

個案研究

Bloomberg creates high performing video formats for audio podcasts

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Band

個案研究

Band integrates a diverse video team into its newsroom and creates digital-first content to engage young audiences

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Atresmedia

個案研究

Atresmedia leans into native digital video and grows online audience

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The Atlantic

個案研究

The Atlantic experiments with content formats to help grow YouTube subscriber base

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Asianet News

個案研究

Asianet News develops an AI translation engine to automatically convert videos into different Indian vernacular languages

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Thairath

個案研究

Thairath creates an online marketplace for digital news footage to empower freelancers and broadcasters

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Arena Holdings

個案研究

Arena Holdings invests in human resources, technology, and training to elevate the quality of their digital journalism

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Advance Local

個案研究

Advance tests a new digital video format to tell stories that engage local audiences

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ABS-CBN

個案研究

ABS-CBN embraces digital video and explores new ways of engaging audiences

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How personalization helped media publisher Astro double its content engagement in Malaysia

個案研究

Astro doubles content engagement with a personalized approach to content recommendation.

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Sky: Scaling for success with Sky Q diagnostics

個案研究

Sky News sets Guinness world record for live video streams using Google Cloud Platform.

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The Motley Fool increases order page conversion rate by 26% with Optimize 360

個案研究

The Motley Fool increases order page conversion rate by 26% with Optimize 360.

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El Mundo improves user ratings and engagement with Material Design

個案研究

El Mundo improves user ratings and engagement with Material Design.

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The Telegraph: Delivering the future of news today

個案研究

Telegraph Media Group builds enterprise data warehouse for real-time data analytics using Google Cloud Platform.

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Forbes: Transforming digital business publishing

個案研究

Forbes: Transforming digital business publishing

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PRISA Group: Breaking news and driving engagement with better analytics

個案研究

PRISA Group: Breaking news and driving engagement with better analytics

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Glamour.de connects offline and online shopping experiences with Google Play Billing

個案研究

Glamour.de connects offline and online shopping experiences with Google Play Billing.

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Android Developer Story: Nabd improves reader engagement with Material Design

個案研究

Nabd improves reader engagement with Material Design.

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View and analyze your app's ratings and reviews

個案研究

The Economist Espresso increases ratings by launcing ratings requests.

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AMP helps the Washington Post increase returning users from mobile search by 23%

個案研究

Washington Post increase returning users from mobile search by 23% with help from AMP.

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A FASTER REDDIT WITH ACCELERATED MOBILE PAGES

個案研究

Reddit is creating web pages that load almost instantly by leveraging AMP.

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AMP makes Gizmodo 3x faster on mobile

個案研究

Gizmodo gets 3x faster on mobile with AMP.

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Slate gets efficient with AMP

個案研究

Slate gets efficient with AMP.

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Hearst integrates key partner and product solutions on AMP

個案研究

Hearst integrates key partner and product solutions on AMP.

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Forbes - Redefining Modern Web Development

個案研究

Redefining Modern Web Development.

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AMP Camp

個案研究

Noteworthy AMP pages on the web, using key AMP features.

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Wired AMP’s its 20+ year archive to meet audiences online

個案研究

Wired AMPs its 20+ year archive to meet audiences online.

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Jagran New Media boosts traffic by 115% and revenue by 4.5X by expanding AMP strategy

個案研究

Jagran New Media boosts traffic by 115 percent and revenue by 4.5X by expanding AMP strategy.

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Our holistic approach to partnering with Hearst Newspapers to meet its business needs

個案研究

A holistic approach to our partnership with Hearst Newspapers

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個案研究

Aftenposten improves retention by allowing readers to customize notifications.

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Product Innovation with the New York Times

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How the New York Times and Google collaborate to drive technological innovation

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Asahi.com uses a paired AMP approach for their free articles

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Asahi Shimbun Digital: Improving monetization of digital newspaper while designing for speed and UX

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KG Media’s AMP optimizations resulted in a 34% uplift in overall mobile web revenue and a 6.3x increase in monthly AMP revenue

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KG Media: The path to building great experiences for Indonesian users with AMP

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Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign

個案研究

Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign.

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RCS MediaGroup reports good news with AMP and PWA

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RCS MediaGroup reports good news with AMP and PWA.

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Promoting Digital Sustainability by Driving User Loyalty and Engagement

個案研究

Portale Bambini promotes digital sustainability by driving user loyalty and engagement.

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Lesson from GNI Audience Lab Member Bridge MI on growing loyal readers

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Bridge Michigan grows loyal readers through GNI Audience Lab

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Amplify Social Traffic with Sharing Icons

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Amplify Social Traffic with Sharing Icons

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Driving Returning and Engaged Users with Web Push Notifications

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Driving Returning and Engaged Users with Web Push Notifications

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Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions

個案研究

Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions

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How local news publishers engage with digital transformation and build sustainable business models in Japan

個案研究

How local news publishers engage with digital transformation and build sustainable business models in Japan

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NZME boosts engagement with a bespoke content recommendation engine

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NZME boosts engagement with a bespoke content recommendation engine

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Complex Networks increased the number of shoppers purchasing by 300% on the Complex SHOP using NCI

個案研究

Complex Networks increases purchases by 300% using News Consumer Insights

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Jagran New Media increases user engagement with a content planning big data solution

個案研究

Jagran used a content planning solution to improve user engagement across valuable user segments

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Buzzing towards victory with native: BuzzFeed on DFP

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BuzzFeed uses DoubleClick to support its international mobile growth.

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Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick

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Milliyet creates a new revenue stream for their business using DoubleClick products.

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Android Developer Story: The New York Times

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The NY Times uses Google Play Billing to maximize subscriber growth.

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G+J doubles programmatic and mobile revenue

個案研究

G+J doubles programmatic revenue and 10X mobile revenue growth.

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iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly

個案研究

Il Meteo uses DoubleClick to successfully monetise their website and apps.

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The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%

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The Telegraph increases revenue by 126% with Ad Exchange.

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The Economist Boosts its Digital Business with DoubleClick

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The Economist boosts its digital business management with DoubleClick.

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Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding

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Gannett maximizes demand for all their inventory with First Look.

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Growing engagement with native ads: The New York Times’ approach

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The New York Times grows engagement with Native Ads.

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Using private marketplaces in Ad Exchange, Condé Nast revenue leaps 800%

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Condé Nast revenue leaps 800% using private marketplaces in Ad Exchange.

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Aller Media increases viewability with Native Ads on Google Ad Manager

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Aller Media increases viewability with Native Ads on DoubleClick.

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Postmedia increases direct sales efficiency with Programmatic Guaranteed

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Postmedia increases direct sales efficiency with Programmatic Guaranteed.

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Google Surveys 360: BuzzFeed Case Study

個案研究

BuzzFeed uses Google Surveys 360 to test ad effectiveness.

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Android Developer Story: Le Monde increases subscriptions with Google Play Billing

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Le Monde increases subscriptions with Google Play Billing.

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Programmatic Guaranteed with custom creatives delivers scale for Vox Media

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Programmatic Guaranteed with custom creatives delivers scale for Vox Media.

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Android Developer Story: Domain increases installs by 44% with Material Design and Google Play services

個案研究

Australia's leading real estate organization is using native ads to grow revenue, increase operational efficencies and provide adverstisers with more engaging formats.

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Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

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Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

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Grupo Reforma boosts conversion rates by 43% using Subscribe with Google

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Grupo Reforma boosts conversion rates by 43% using Subscribe with Google.

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Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick

個案研究

Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick.

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Winning The Breaking News Battle With AMP and Google News

個案研究

10up uses AMP and Google News Sitemap to increase performance for breaking news stories

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Google Surveys: Empowering digital journalism with the Trinity Mirror

個案研究

The Trinity Mirror uses Google Surveys to support their editorial and monetization strategy.

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Indonesian Publishers Optimize and Monetize Their Websites, Resulting in a 95% Uplift in Digital Revenue

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Indonesian publishers optimize and monetize their websites, resulting in a 95% uplift in digital revenue

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Making a Case for Programmatic

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Making a Case for Programmatic

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Sanoma: Serving Subscriptions With the Help of Technology

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Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue

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Voice of San Diego identifies new audience, revenue opportunities with virtual events

個案研究

Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue

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essen & trinken gets foodies cooking across surfaces using Subscribe with Google

個案研究

essen & trinken used Subscribe with Google to find a creative tech solution for a user need.

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Define Your Channel's Voice (ft. Vox)

個案研究

Publishers use YouTube to fuel their storytelling and reach new audiences.

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When computers learn to swear: Using machine learning for better online conversations

個案研究

Using machine learning for better online conversations.

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How journalists can tell compelling stories using VR

個案研究

How journalists can tell compelling stories using VR.

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Flourish helps journalists create easy data visualizations

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Flourish helps journalists create easy data visualizations.

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What the Guardian Learned From Its Groundbreaking VR Piece

個案研究

What the Guardian Learned From Its Groundbreaking VR Piece.

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Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative

個案研究

Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative.

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Electionland: A deeper look into our first collaborative reporting initiative

個案研究

A look at Electionland, a collaborative reporting initiative to cover the US election.

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A seat at the table: Google News Lab & Euronews talk to French voters in 360

個案研究

Euronews & VR Stoytelling during the European elections in 2017.

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Impacto.jor: uma coalizão para medir o impacto do jornalismo no Brasil

個案研究

Impacto.jor: A coalition to measure the impact of journalism in Brazil.

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A new machine learning app for reporting on hate in America

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A new machine learning app for reporting on hate in America.

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Building trust online by partnering with the International Fact Checking Network

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Building trust online by partnering with the International Fact Checking Network.

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Experimenting with VR at the South China Morning Post

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Google News Lab and the South China Morning Post partnered to create an immersive virtual reality project tracing the history of Hong Kong from British Rule to present day.

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The Washington Post: Combining world-class journalism with the latest technology

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The Washington Post: Combining world-class journalism with the latest technology

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Rappler empowered its news organization with better user data to achieve digital sustainability

個案研究

Rappler leverages GNI Data tools to achieve sustainable digital growth. The team uses News Consumer Insights (NCI) to improve reader loyalty and Realtime Consumer Insights (RCI) to optimize content and distribution strategies.

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Reader Engagement leads to 10x Programmatic Revenue

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Portale Bambini & ExMarketplace use News Consumer Insights to understand its audience, drive user loyalty and optimize ad revenue.

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Dainik Jagran improved engagement during India’s General Election by Taking advantage of a cultural moment

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Dainik Jagran uses News Consumer Insights (NCI) and Realtime Consumer Insights (RCI) to boost engagement strategy during India’s 2019 General Election.

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Netzwelt boosts engagement with a site redesign informed by News Consumer Insights

個案研究

To optimize for reader loyalty, Netzwelt used the NCI tool and analytical framework to inform their site redesign.

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Project FUSE and Local Media Consortsium: Helping news publishers leverage first party data

個案研究

Digital Transformation and Local News Media

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WRAL boosted newsletter signups

個案研究

In partnership with News Consumer Insights, WRAL.com drove +15% newsletter subscribers over the past 12 months.

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Johnston Press drove engagement through newsletter subscriptions

個案研究

Johnston Press is one of the biggest publishers in the UK regional press with 300 weekly newspapers, 18 daily titles and 323 local websites. Each month their news brands touch the lives of more than 29m people across our publishing regions, delivering extensive coverage of local news, events and information

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News & Media Group reached new users

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Lee Enterprises Tripled Digital Subscriptions

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Business Insider grew their subscription business

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Buzzfeed News launched a contribution model

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The New Yorker improved their subscription performance

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Village Media improves their overall reader engagement

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Proto Thema expanded audience outreach through new channels

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Klix increased engagement through better understanding their readers

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TIME improves user engagement by 40% with help from the Google News Initiative

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Complex Networks increases purchases by 300% using News Consumer Insights

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