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Grow your revenue
Discover ways to earn more revenue from digital ads, subscriptions, memberships, and contributions.
Start building your revenue model
Diversify your revenue sources, estimate potential income, and launch new products.
Grow reader revenue
Earn revenue from your audience with subscriptions, memberships, and contributions.
Grow digital ad revenue
Get the most from your digital ads and increase your advertising revenue.
Select a CMS for your news organization
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Build news products
Build a fundraising strategy
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Determine your revenue model
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Building a succession plan
LebTown lays the groundwork to hire a managing editor
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
Get started with Reader Revenue Manager
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Paywall Content Selection Using AI
Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Enriching article information with Article DNA
How Article DNA is used to influence conversion and retention
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
IE Online’s Path to Subscription Excellence
Architect a subscription platform for active subscriber engagement, acquisition, and retention.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Grow Digital Ad Revenue with Google Ad Manager
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Understand Ad Sizes and Formats
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Estimate Ad Revenue
Grow Digital Ad Revenue with AdSense
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Grow your revenue with Google's ads products
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Understand Direct and Programmatic Ad Revenue
Looking for something else?
Develop your audience
Use data to grow and understand your audience, shape your content, and keep your visitors engaged.
Strengthen your digital journalism
Discover ways to earn more revenue from digital ads, subscriptions, memberships, and contributions.
All resources
Tools, trainings, and resources designed in partnership with industry experts, academics, and news organizations around the world.