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Grow your revenue
Discover ways to earn more revenue from digital ads, subscriptions, memberships, and contributions.
Start building your revenue model
Diversify your revenue sources, estimate potential income, and launch new products.
Grow reader revenue
Earn revenue from your audience with subscriptions, memberships, and contributions.
Grow digital ad revenue
Get the most from your digital ads and increase your advertising revenue.
Build a fundraising strategy
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Building a succession plan
LebTown lays the groundwork to hire a managing editor
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Select a CMS for your news organization
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
Build news products
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Determine your revenue model
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
Paywall Content Selection Using AI
Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
Enriching article information with Article DNA
How Article DNA is used to influence conversion and retention
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Get started with Reader Revenue Manager
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
IE Online’s Path to Subscription Excellence
Architect a subscription platform for active subscriber engagement, acquisition, and retention.
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Understand Ad Sizes and Formats
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Grow your revenue with Google's ads products
Grow Digital Ad Revenue with AdSense
Estimate Ad Revenue
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Understand Direct and Programmatic Ad Revenue
Grow Digital Ad Revenue with Google Ad Manager
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Develop your audience
Use data to grow and understand your audience, shape your content, and keep your visitors engaged.
Strengthen your digital journalism
Discover ways to earn more revenue from digital ads, subscriptions, memberships, and contributions.
All resources
Tools, trainings, and resources designed in partnership with industry experts, academics, and news organizations around the world.