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Fundamentals Lab
Determine your revenue model
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Determine your revenue model
Select a CMS for your news organization
Build news products
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Build your tech stack
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Start building your revenue model
Diversify your revenue sources, estimate potential income, and launch new products.
Products
Reader Revenue Manager
Grow your reader revenue and engage with your audience
YouTube
Tools and resources to assist you in creating and growing your YouTube channel.
Google AdSense
Earn revenue with relevant, engaging ads
Stories
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Building a succession plan
LebTown lays the groundwork to hire a managing editor
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a board to turbocharge LBGTQ+ publisher’s growth
How The Buckeye Flame built a plan for revenue by leveraging their supporters
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Constructing the financial structure to grow a news business
The Border Chronicle readies for growth after exiting incubator program
In-depth reporting on women’s issues in India
Daily Maverick turns data into revenue
Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.
Bringing Underreported Stories to Attention
A women-founded network of journalists and news organizations across Mexico
Digital Transformation for Cooperative Journalism
Les coops de l'information is a cooperative of six publications in Quebec
Alma Preta: A new voice for Black media in Brazil
Alma Preta informs Brazilian society from a Black and peripheral racial perspective
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Grow reader revenue
Earn revenue from your audience with subscriptions, memberships, and contributions.
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All resources
Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.