केस स्टडी

"इस वक्त कोरियाई न्यूज़ इंडस्ट्री की सबसे बड़ी समस्या यह है कि कुछ कंपनियां, समाचार की साइट ऑपरेट कर रही हैं, लेकिन उपयोगकर्ता के डेटा का मालिकाना हक उनके पास नहीं है." -सॉन्ग-Il किम, डिजिटल एडिटर, स्ट्रैटजी, The Busan Ilbo

Les coops de l'information, कुबेक में छह पब्लिकेशन का एक को-ऑपरेटिव है

Ripples Nigeria एक ऐसा न्यूज़ प्लैटफ़ॉर्म है जो पर्यावरण से जुड़े विषयों के बारे में, डेटा पर आधारित रिपोर्टिंग करता है

भारत में तथ्यों की जांच करने की ट्रेनिंग देने वाले नेटवर्क DataLEADS ने 35,000 से ज़्यादा भारतीय पत्रकारों को ट्रेनिंग दी है

Chicas Poderosas, महिला और LGBTQ+ पत्रकारों की मदद करने के साथ-साथ, उन्हें सिखाने का काम करता है

मेक्सिको के पत्रकारों और समाचार संगठनों का एक ऐसा ग्रुप जिसे महिलाओं ने बनाया है

ऑटोमोटिव रिकॉर्ड की पड़ताल के लिए, The Boston Globe ने पुलित्ज़र पुरस्कार जीता

Media Diversity Australia, ऑस्ट्रेलियन मीडिया में अलग-अलग तरह के लोगों की भागीदारी बढ़ाने की मुहिम चलाता है

READr, इस बारे में जानने कि कोशिश कर रहा है कि लोगों की दिलचस्पी और उनकी हिस्सेदारी की मदद से, खबरों को भरोसेमंद कैसे बनाएं

CekFakta साथ मिलकर काम करने वाला एक ऐसा प्लैटफ़ॉर्म है जहां गलत जानकारी को फैलने से रोका जाता है.

Alma Preta, ब्राज़ील के लोगों को अफ़्रीकी मूल और अन्य पिछड़े वर्गों के लोगों का नज़रिया दिखाता है

"प्रवासियों को अगर किसी समस्या का सबसे ज़्यादा सामना करना पड़ता है, तो वह है अपनी मातृभाषा में स्थानीय खबरें न मिल पाना. इसलिए, ऐसे लोगों की मदद करना हमारे लिए काफ़ी अहम है." -रोशीयो टिराडो, चीफ़ ऑपरेटिंग ऑफ़िसर, Jambalaya News

Global Agenda tool puts cross-brand collaboration front and center.

Redesign the mobile app with personalized content to strengthen the membership

Redesign the mobile app with personalized content to strengthen the membership

How The Daily Aus was able to turn social engagement into sustainable growth

Indian Express Sees Early Success with Data-Driven Personalization

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

Significantly growing their digital advertising revenue

Capitalizing on a strong established readership in the local market.

A distinctive digital destination for millions of fans at 7NEWS.com.au

German media group provides critical information while limiting harmful triggers.

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

Finnish media brand boosts user engagement with My News Service features.

How Kyodo News is Transforming Diversity

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

48% New Viewers, 43% More Views, 100M+ Minutes

Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

Monetising both hyperlocal and network audiences with direct and programmatic ads

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

Publisher creates cross-team working groups to foster innovation and agility.

Delfi’s new user-commenting platform uses AI to combat disinformation.

Eenadu designs new Ad Management System (AMS), increasing revenue.

Developing an Enhanced Interface and Experience on Web and e-reader platforms

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

Local newspaper in Mexico innovates to better reach their audience.

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

Stuff redesigned and rebuilt their site with future-fit technology.

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

Uttra News increases ad revenue by 484% with Progressive Web App technology

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

Bonnier News growing subscribers through cross-sell opportunities

Full featured app incentives farmers to switch to a paid digital subscription

Growing visitors and views with a refreshed digital presence and strategy

Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

Google One Tap Unlocks User Sign-Up Floodgates for Sakal

Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

Digital paper adds to revenue streams with AI

Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

NZME expands their digital subscription products to include The Listener, increasing ARPU.

NZME adopts Dataform, enhancing data model reliability and quality.

Daily Maverick, दक्षिण अफ़्रीका का दैनिक ऑनलाइन समाचार उपलब्ध कराने वाला एक पब्लिकेशन है. यह राजनीति के विशेषज्ञ विश्लेषण, जांच-पड़ताल, समाचार, और अलग-अलग विचारों के साथ अनोखा कॉन्टेंट पेश करता है. Daily Maverick की स्थापना साल 2009 में हुई थी. तब से इस पब्लिकेशन ने एक खास सम्पादकीय नज़रिया अपनाया, खोजी पत्रकारिता जैसी चीज़ों पर ध्यान दिया, और अपनी एक अलग पहचान बनाई.

El Tiempo को टेक्नोलॉजी की जानकारी रखने वाले कर्मचारियों की ज़रूरत थी- इसलिए, उन्होंने हाल ही में ग्रैजुएट हुए छात्र-छात्राओं के लिए भर्ती और प्रशिक्षण कार्यक्रम शुरू किया, ताकि उन्हें न्यूज़ इंडस्ट्री की ओर आकर्षित किया जा सके.

Energetic City ने लोगों के हिसाब से रणनीतियां बनाने के लिए, News Consumer Insights की मदद ली

In Poland, WP built a moderation engine to provide a safe platform for open discussion

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

How Article DNA is used to influence conversion and retention

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

Movilizatorio एक ऐसा प्लैटफ़ॉर्म है जो "सामाजिक भागीदारी को बढ़ावा देने और नई पहलों के ज़रिए समाज में बदलाव लाने का काम करता है. इससे सामूहिक नेतृत्व मज़बूत होता है और समाज में बदलाव आता है." इसका हेडक्वार्टर बोगोटा में है और मेक्सिको सिटी, ब्यूनस आयर्स, और न्यूयॉर्क में भी इसके ऑफ़िस हैं. यह संगठन, दुनिया भर के लोगों को जोड़ रहा है, ताकि वे सब साथ मिलकर समाज में सकारात्मक बदलाव ला सकें. उन्होंने DigiMENTE कोर्स बनाया.

Disway's mobile app a game-changer for its channel strategy

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

Kompas TV invests in smartphone journalism and grows audience and revenue

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

Making the truth easier to find

Oaklandside का मिशन, उन लोगों को सूचित करना और उनकी आवाज़ बुलंद करना है जिन्हें इसकी सबसे ज़्यादा ज़रूरत है

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

Lampung.co's audience engagement soars with technical training and content curation

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

SWA launches mobile app with monetization features and receives training for web optimization

Suara Cirebon's digital transformation drives audience engagement

Inverness Courier embraces digital change by fostering a culture of experimentation

La Croix, a French news publisher, shifts to digital-first from print

Kauppalehti engages female readers by using data to tailor content strategies

Irish Times accelerates digital growth and successfully extends audience reach

El Mundo improves ads & subscriptions amid press ad decline

El Confidencial implements a strategy to broaden reach and age demographic

Daily Maverick grows their audience in South Africa through data insight

Público increases reach of digital subscribers through pivotal changes

Santa Cruz Local examines the viability of a Spanish-language product

How The Buckeye Flame built a plan for revenue by leveraging their supporters

La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

LebTown lays the groundwork to hire a managing editor

Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

Financial planning helps Anchor Media expand revenue operations

Exploring the right financial structure and processes for growth

The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

AFRO, 130 सालों से अफ़्रीकी समुदाय के बारे में ऐसी अच्छी खबरें उपलब्ध करा रहा है, जो कहीं और नहीं मिलती. Google के साथ पार्टनरशिप करके, AFRO को अपने डिजिटल रेवेन्यू बढ़ाने के नए तरीके मिले, ताकि वह आने वाले समय में भी अपने मिशन को जारी रख सके.

Creating a thriving community to drive engagement and revenue

End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

新建會員營運數位儀表板，提高活躍使用者參與度，提升新會員獲取數