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Studi kasus

Lihat cara organisasi berita di seluruh dunia mengembangkan peliputan berita dan bisnis digital mereka.

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      • Cayman Islands
      • Central African Republic
      • Chad
      • Chile
      • China
      • Christmas Island
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      • Colombia
      • Comoros
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      • Congo (the Democratic Republic of the)
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      • Costa Rica
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      • India
      • Indonesia
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      • Korea (the Democratic People's Republic of)
      • Korea (the Republic of)
      • Kosovo
      • Kuwait
      • Kyrgyzstan
      • Lao People's Democratic Republic
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      • Lebanon
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      • Libya
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      • Luxembourg
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      • Malawi
      • Malaysia
      • Maldives
      • Mali
      • Malta
      • Marshall Islands
      • Martinique
      • Mauritania
      • Mauritius
      • Mayotte
      • Mexico
      • Micronesia (Federated States of)
      • Moldova (the Republic of)
      • Monaco
      • Mongolia
      • Montenegro
      • Montserrat
      • Morocco
      • Mozambique
      • Myanmar
      • Namibia
      • Nauru
      • Nepal
      • Netherlands
      • New Caledonia
      • New Zealand
      • Nicaragua
      • Niger
      • Nigeria
      • Niue
      • Norfolk Island
      • North Macedonia
      • Northern Mariana Islands
      • Norway
      • Oman
      • Pakistan
      • Palau
      • Palestina
      • Panama
      • Papua New Guinea
      • Paraguay
      • Peru
      • Philippines
      • Pitcairn
      • Poland
      • Portugal
      • Puerto Rico
      • Qatar
      • Réunion
      • Romania
      • Russian Federation
      • Rwanda
      • Saint Barthélemy
      • Saint Helena, Ascension and Tristan da Cunha
      • Saint Kitts and Nevis
      • Saint Lucia
      • Saint Martin (French part)
      • Saint Pierre and Miquelon
      • Saint Vincent and the Grenadines
      • Samoa
      • San Marino
      • Sao Tome and Principe
      • Saudi Arabia
      • Senegal
      • Serbia
      • Seychelles
      • Sierra Leone
      • Singapore
      • Sint Maarten (Dutch part)
      • Slovakia
      • Slovenia
      • Solomon Islands
      • Somalia
      • South Africa
      • South Georgia and the South Sandwich Islands
      • South Sudan
      • Spain
      • Sri Lanka
      • Sudan
      • Suriname
      • Svalbard and Jan Mayen
      • Sweden
      • Switzerland
      • Syrian Arab Republic
      • Taiwan (Province of China)
      • Tajikistan
      • Tanzania, the United Republic of
      • Thailand
      • Timor-Leste
      • Timur Tengah, Afrika, Turki - Regional/Lintas Negara
      • Togo
      • Tokelau
      • Tonga
      • Trinidad and Tobago
      • Tunisia
      • Türkiye
      • Turkmenistan
      • Turks and Caicos Islands
      • Tuvalu
      • Uganda
      • Ukraine
      • United Arab Emirates
      • United Kingdom of Great Britain and Northern Ireland
      • United States Minor Outlying Islands
      • United States of America
      • Uruguay
      • Uzbekistan
      • Vanuatu
      • Venezuela (Bolivarian Republic of)
      • Viet Nam
      • Virgin Islands (British)
      • Virgin Islands (U.S.)
      • Wallis and Futuna
      • Western Sahara
      • Yemen
      • Zambia
      • Zimbabwe
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Analisis Audiens yang Didukung oleh AI

Studi Kasus

"Mengoperasikan situs berita, tetapi tidak dapat memiliki data pengguna adalah masalah terbesar yang dihadapi industri berita Korea." -Seung-Il Kim, Digital Editor of Strategy, Busan Ilbo

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Transformasi Digital untuk Jurnalisme Kooperatif

Studi Kasus

Les coops de l'information adalah organisasi koperasi yang dibentuk oleh enam penerbit surat kabar di Quebec

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Alma Preta: Suara baru bagi media Kulit Hitam di Brasil

Studi Kasus

Alma Preta memberikan informasi kepada masyarakat Brasil dari perspektif Kulit Hitam dan ras terpinggirkan

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Melawan Misinformasi di India

Studi Kasus

DataLEADS, melalui India Training Network, telah melatih lebih dari 35.000 jurnalis India

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Menanggulangi Perubahan Iklim dengan Geojurnalisme

Studi Kasus

Ripples Nigeria adalah platform berita yang berkomitmen untuk memberikan liputan berbasis data tentang lingkungan

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Menciptakan ruang yang aman dalam media Amerika Latin

Studi Kasus

Chicas Poderosas berupaya untuk melatih serta mendukung jurnalis LGBTQ+ dan perempuan

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Menyampaikan Berita yang Kurang Diliput

Studi Kasus

Jaringan jurnalis dan organisasi berita yang didirikan oleh perempuan di Meksiko

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Menjaga Keamanan Pengemudi dengan Jurnalisme yang Didukung Teknologi AI

Studi Kasus

Investigasi The Boston Globe terhadap kumpulan data otomotif membuatnya meraih Penghargaan Pulitzer

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Mendukung Keadilan di Australia

Studi Kasus

Media Diversity Australia mendukung representasi yang lebih beragam dalam media Australia

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Eksperimen dengan Data Terbuka dan Partisipasi Masyarakat

Studi Kasus

READr mempelajari cara membangun kepercayaan terhadap berita melalui interaksi dan partisipasi pembaca

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Upaya Kolaboratif untuk Memberantas Misinformasi

Studi Kasus

CekFakta adalah upaya kolaboratif untuk mencegah penyebaran misinformasi dan disinformasi.

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Menjembatani Kesenjangan Bahasa

Studi Kasus

"Salah satu tantangan terbesar yang dihadapi para imigran adalah betapa sulitnya mendapatkan berita lokal, terutama dalam bahasa mereka. Oleh karena itu, kami harus dapat membantu komunitas ini." -Rocio Tirado, Chief Operating Officer, Jambalaya News

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Medialivre shifts culture to digital-first

Studi Kasus

Global Agenda tool puts cross-brand collaboration front and center.

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JoonAng Ilbo Pioneers the Subscription Journalism Era

Studi Kasus

Redesign the mobile app with personalized content to strengthen the membership

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Hankyoreh doubles user engagement by revamping mobile app

Studi Kasus

Redesign the mobile app with personalized content to strengthen the membership

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Transforming Social Followers to Subscribers

Studi Kasus

How The Daily Aus was able to turn social engagement into sustainable growth

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Customer Data Platform (CDP) enables content personalization

Studi Kasus

Indian Express Sees Early Success with Data-Driven Personalization

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Creating a more user-centric news experience

Studi Kasus

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

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Journalistic Creators Lab 2024

Studi Kasus

The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.

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French newspaper grows international audience

Studi Kasus

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

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Sharing articles to boost digital subscriptions

Studi Kasus

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

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Local News Publications moves to Google Ad Manager

Studi Kasus

Significantly growing their digital advertising revenue

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My City Logan delivers strong digital ad presence

Studi Kasus

Capitalizing on a strong established readership in the local market.

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Engaging 7NEWS audience through live sport

Studi Kasus

A distinctive digital destination for millions of fans at 7NEWS.com.au

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BurdaForward app offers refreshing approach to news fatigue

Studi Kasus

German media group provides critical information while limiting harmful triggers.

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Account linking improves engagement and retention

Studi Kasus

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

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Sanoma steps up account personalization

Studi Kasus

Finnish media brand boosts user engagement with My News Service features.

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DEI from the Heart of Japanese Journalism

Studi Kasus

How Kyodo News is Transforming Diversity

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A new audience with online video news bulletins

Studi Kasus

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

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ACM grows Audience Engagement and Search Traffic

Studi Kasus

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

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Unlocking Video Success: The ABP Live Story

Studi Kasus

48% New Viewers, 43% More Views, 100M+ Minutes

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Dong-A Ilbo increases engagement through improved UX

Studi Kasus

Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

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Digital hyperlocal Crux applies new ad solutions

Studi Kasus

Monetising both hyperlocal and network audiences with direct and programmatic ads

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A Legacy of Ink, A Future of Inclusion

Studi Kasus

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

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Increase the CVR of the Nikkei Online Edition

Studi Kasus

Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

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Gruner + Jahr drives a cultural shift toward AI

Studi Kasus

Publisher creates cross-team working groups to foster innovation and agility.

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Promoting positive discussion to engage readers

Studi Kasus

Delfi’s new user-commenting platform uses AI to combat disinformation.

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How Eenadu increased ad fill rate and revenue by 15%

Studi Kasus

Eenadu designs new Ad Management System (AMS), increasing revenue.

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Manorama Online 2.5: Enhancing User Experience

Studi Kasus

Developing an Enhanced Interface and Experience on Web and e-reader platforms

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Student offer drives high engagement and retention

Studi Kasus

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

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Inspiring Pakistan’s youth to make and consume news in new ways

Studi Kasus

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

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Amplifying audience improving Core Web Vitals

Studi Kasus

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

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US and Canada Pre-launch Lab Cohort 2024

Studi Kasus

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

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Periodico AM: Asserting Locality and Immediacy

Studi Kasus

Local newspaper in Mexico innovates to better reach their audience.

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El Sol de México: Aligning Processes with Audience Needs

Studi Kasus

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

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Stuff, New Zealand news publisher, builds for the future

Studi Kasus

Stuff redesigned and rebuilt their site with future-fit technology.

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Spanish media group catches the AI wave

Studi Kasus

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

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How a digital news site in Uttarakhand grew its digital ad revenue

Studi Kasus

Uttra News increases ad revenue by 484% with Progressive Web App technology

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Tuoi Tre Newspapers’ Data-Driven Evolution

Studi Kasus

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

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Dong Nai Newspaper Grows Reach and Revenue

Studi Kasus

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

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Nghe An Newspaper Boosts Speed and Readership

Studi Kasus

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

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NDTV leverages data and ML to drive +24% New User Growth

Studi Kasus

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

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The Saturday Paper attracts new subscribers with video

Studi Kasus

Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

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Bonnier News growing subscribers through cross-sell opportunities

Studi Kasus

Bonnier News growing subscribers through cross-sell opportunities

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ACM grows digital subscriptions with a premium app

Studi Kasus

Full featured app incentives farmers to switch to a paid digital subscription

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Building a new reader-first news platform

Studi Kasus

Growing visitors and views with a refreshed digital presence and strategy

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Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate

Studi Kasus

Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

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GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.

Studi Kasus

Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

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talkSPORT scores more readers with data-driven insights

Studi Kasus

News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

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News18 Boosts Video Success with Optimized Strategy

Studi Kasus

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

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Centralizing data for actionable insights

Studi Kasus

Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

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Newsletters win over readers and increase engagement

Studi Kasus

London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

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Sakal’s Sign-Ups Skyrocket with Google One Tap

Studi Kasus

Google One Tap Unlocks User Sign-Up Floodgates for Sakal

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iNews.id boosts registrations with refined SSO strategy

Studi Kasus

Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

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Digital paper adds to revenue streams with AI

Studi Kasus

Digital paper adds to revenue streams with AI

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Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency

Studi Kasus

Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

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Engaging audiences with AI-driven newsletters

Studi Kasus

Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

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Evolving a project into full-fledged media business

Studi Kasus

Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

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Getting creative when crafting employee culture

Studi Kasus

Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

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Polish news site links national football team’s manager with match-fixing mastermind

Studi Kasus

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

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Telling stories that matter with a boost from AI

Studi Kasus

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

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Safeguarding the Amazon with the help of AI

Studi Kasus

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

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Using AI to Keep Communities Informed

Studi Kasus

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

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Gaining confidence in managing money

Studi Kasus

Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

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India TV's Winning Video Strategy Drives Traffic and Engagement Surge

Studi Kasus

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

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NZME launches The Listener subscription vertical

Studi Kasus

NZME expands their digital subscription products to include The Listener, increasing ARPU.

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NZME enhances data quality in the newsroom

Studi Kasus

NZME adopts Dataform, enhancing data model reliability and quality.

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How Wirtualna Polska uses AI to tackle toxic content on their platform

Studi Kasus

In Poland, WP built a moderation engine to provide a safe platform for open discussion

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Optimizing reader journey and engagement with technology

Studi Kasus

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group

Studi Kasus

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

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Enriching article information with Article DNA

Studi Kasus

How Article DNA is used to influence conversion and retention

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IE Online’s Path to Subscription Excellence

Studi Kasus

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

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News outlet gives younger readers a voice

Studi Kasus

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

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Paywall Content Selection Using AI

Studi Kasus

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

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Growing subscriptions with the help of technology

Studi Kasus

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

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Journalism veterans rally around mental health

Studi Kasus

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

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Argentine publisher unifies data across sites

Studi Kasus

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

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Robin puts tech in the hands of journalists to scale video production

Studi Kasus

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

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Startups Lab India Cohort 2023

Studi Kasus

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US and Canada Pre-launch Lab Cohort 2023

Studi Kasus

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

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Siswa di Amerika Latin mempelajari cara mendeteksi misinformasi

Studi Kasus

Movilizatorio adalah “laboratorium partisipasi warga dan inovasi sosial yang memperkuat kepemimpinan bersama sebagai penggerak transformasi”. Berlokasi di Bogota dengan kantor di Mexico City, Buenos Aires, dan New York, organisasi ini menghubungkan orang di seluruh dunia untuk berkolaborasi dan menciptakan perubahan positif. Mereka memimpin upaya untuk menciptakan kurikulum DigiMENTE.

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Surat kabar Kolombia meluncurkan program inkubator talent digital

Studi Kasus

El Tiempo membutuhkan lebih banyak staf yang paham teknologi. Oleh sebab itu, mereka menciptakan program perekrutan dan pelatihan untuk menarik minat lulusan baru perguruan tinggi ke industri berita.

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Membangun Hubungan yang Lebih Dalam dengan Audiens

Studi Kasus

Energetic City menggunakan News Consumer Insights untuk membantu membuat strategi yang dipersonalisasi

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Aplikasi berita membantu penerbit berita di Indonesia jangkau pembaca

Studi Kasus

Aplikasi seluler Disway menjadi terobosan baru dalam strategi channel-nya

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Kompas TV meningkatkan audiens dan pendapatan dengan jurnalisme ponsel pintar.

Studi Kasus

Meliput berita nasional, politik, olahraga, dan hiburan sejak 2011, Kompas TV adalah stasiun TV yang besar dengan video online dan media sosialnya.

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Mendukung reporter muda dengan jurnalisme video ponsel

Studi Kasus

iNews, stasiun televisi terkemuka Indonesia dengan 24 jaringan lokal, menghadirkan program berita, talk show, majalah, dan olahraga secara nasional.

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Meningkatkan kualitas berita video bersama jurnalis lokal daerah

Studi Kasus

Sebagai media online yang didirikan pada 2017, Kumparan menerbitkan berita editorial dan konten buatan pengguna dari berbagai daerah di nusantara.

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Performa dan pendapatan situs meningkat di 2021.

Studi Kasus

Radar Cirebon meningkatkan pendapatan dengan memperbaiki performa situs berdasarkan pemahaman data dan rekomendasi yang dibuat khusus untuk mereka.

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Empowered youth in Yogyakarta through journalism

Studi Kasus

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

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Kompas TV

Studi Kasus

Kompas TV invests in smartphone journalism and grows audience and revenue

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Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

Studi Kasus

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

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A mobile-first content strategy & UX design

Studi Kasus

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

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Petit Press saves time and money with cloud-based digital asset management

Studi Kasus

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

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Global Media Group increases collaboration between its media brands

Studi Kasus

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

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Making the truth easier to find

Studi Kasus

Making the truth easier to find

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Memperkuat Suara Komunitas yang Kurang Terlayani

Studi Kasus

Misi Oaklandside untuk memperkuat suara dan memberikan informasi kepada komunitas yang kurang terlayani

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NZME enhances data maturity & audience targeting

Studi Kasus

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

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Amplifying audience engagement through technology

Studi Kasus

Lampung.co's audience engagement soars with technical training and content curation

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Indonesian publisher’s numbers up with video and PWA

Studi Kasus

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

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Sinar Harian develops in-house reader insights training to sustain their digital future

Studi Kasus

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

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Diversity, Equity, and Inclusion Training in Japan

Studi Kasus

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Push Notifications Drive More Views to Content

Studi Kasus

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

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Digital makeover increases publisher’s revenue

Studi Kasus

SWA launches mobile app with monetization features and receives training for web optimization

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Engagement up as Indonesian publisher upskills

Studi Kasus

Suara Cirebon's digital transformation drives audience engagement

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Inverness Courier diversifies their audience

Studi Kasus

Inverness Courier embraces digital change by fostering a culture of experimentation

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How La Croix boosted subscription performance

Studi Kasus

La Croix, a French news publisher, shifts to digital-first from print

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How Kauppalehti is growing their female readership

Studi Kasus

Kauppalehti engages female readers by using data to tailor content strategies

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The Irish Times increases revenue

Studi Kasus

Irish Times accelerates digital growth and successfully extends audience reach

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Boosting El Mundo's subscription base

Studi Kasus

El Mundo improves ads & subscriptions amid press ad decline

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El Confidencial caters to younger audiences

Studi Kasus

El Confidencial implements a strategy to broaden reach and age demographic

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The Daily Maverick reaches their North Star goal

Studi Kasus

Daily Maverick grows their audience in South Africa through data insight

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Pùblico's strategy to increase sub retention

Studi Kasus

Público increases reach of digital subscribers through pivotal changes

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Developing a market and viability study for new idea

Studi Kasus

Santa Cruz Local examines the viability of a Spanish-language product

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Building a board to turbocharge LBGTQ+ publisher’s growth

Studi Kasus

How The Buckeye Flame built a plan for revenue by leveraging their supporters

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Focusing on people operations for innovation and training

Studi Kasus

La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

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Shifting a mindset to launch a new revenue strategy

Studi Kasus

Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

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Improving employee retention through systems and documentation

Studi Kasus

Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

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Le Figaro accélère le recrutement de ses abonnements digitaux

Studi Kasus

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Building a succession plan

Studi Kasus

LebTown lays the groundwork to hire a managing editor

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Focusing a revenue strategy on social audiences

Studi Kasus

Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

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Building a roadmap to revenue growth

Studi Kasus

Financial planning helps Anchor Media expand revenue operations

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Exploring the right financial structure and processes for growth

Studi Kasus

Exploring the right financial structure and processes for growth

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Taking control of organizational finances

Studi Kasus

The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

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Enacting tactics to grow revenue and subscriber base

Studi Kasus

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

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Leading Hindi publisher improves video engagement

Studi Kasus

Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

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India Today increases eCPM by leveraging First Party Data

Studi Kasus

India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

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NZME Streamlines CMS and Newsroom Workflows

Studi Kasus

NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

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NZME launches Enriched Content Subscription

Studi Kasus

NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

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Le Figaro boosts its digital subscriptions

Studi Kasus

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AI is boosting Forbes’ publishing capabilities

Studi Kasus

Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

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Spanish newspaper creates a daily podcast to engage users

Studi Kasus

El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

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Company-wide participation in the Women Will Leadership Program

Studi Kasus

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An inside look into ABS-CBN’s culture of data-centricity

Studi Kasus

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

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Social media newswire vets user-generated content for reporters

Studi Kasus

Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

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Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base

Studi Kasus

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

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The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content

Studi Kasus

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

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Pertumbuhan digital untuk institusi berbasis komunitas

Studi Kasus

Selama 130 tahun, AFRO telah memberi para pembacanya berbagai berita positif tentang komunitas Kulit Hitam yang tidak ditemukan di media lain. Melalui kemitraan dengan Google, AFRO memperoleh keterampilan baru untuk meningkatkan pendapatan digital, sehingga mereka dapat terus melanjutkan misi dalam jangka panjang.

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Malaysian online news site boosts engagement and subscriptions

Studi Kasus

Creating a thriving community to drive engagement and revenue

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New Zealand business publication increases paid subscribers

Studi Kasus

End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

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Kannada daily newspaper sees an increase in its digital ad revenue

Studi Kasus

After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

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Conflict zone immersion through XR technology

Studi Kasus

Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

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新聞雜誌媒體建立營運指標提升會員獲取成效

Studi Kasus

新建會員營運數位儀表板,提高活躍使用者參與度,提升新會員獲取數

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El Mundo creates a daily podcast to engage users

Studi Kasus

How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands

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Constructing the financial structure to grow a news business

Studi Kasus

The Border Chronicle readies for growth after exiting incubator program

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Digital Indian publisher increases page views

Studi Kasus

By optimizing its core web vitals, AP7AM was able to improve its page speed score by 78%

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Mumbai publisher increases digital advertising revenue

Studi Kasus

Mid-Day's digital advertising revenue increased by 25% after they enhanced their core web vitals

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German publisher diversifies revenue with audience engagement

Studi Kasus

German publisher diversifies revenue with audience engagement

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South China Morning Post’s data-driven approach boosts user engagement

Studi Kasus

South China Morning Post’s data-driven approach boosts user engagement

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Feminist publication forges new connections

Studi Kasus

Minnesota Women’s Press learns more about their readers and creates new content packages, attracting underwriting and individual contributions.

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FOPEA moves to change the face of Argentine media

Studi Kasus

Innovative youth outreach provides training and internships to aspiring journalists from under-represented communities.

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How local news can help publishers drive revenue

Studi Kasus

How local news can help publishers drive revenue

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How EBRA made customer experience its top priority

Studi Kasus

How EBRA made customer experience its top priority

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Digital transformation through future-proof data

Studi Kasus

Digital transformation through future-proof data

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Gruner + Jahr developed a whitelabel platform to grow subscriptions

Studi Kasus

How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands

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Le Monde launched Le Monde Ateliers

Studi Kasus

Le Monde diversifies its revenues by launching a masterclass program

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Taiwanese Magazine increases membership acquisition

Studi Kasus

Newly built dashboard increased engagement with active users and drove new membership acquisition

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Australian broadcaster increases engagement

Studi Kasus

Redesigned and expanded entertainment and lifestyle verticals encouraged increased content production and drove efficiencies across business

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Diario colombiano lanza incubadora de talento

Studi Kasus

El Tiempo necesitaba más personal con conocimiento tecnológico. Por eso, creó un programa de reclutamiento y capacitación para atraer a los recién graduados universitarios al sector de las noticias.

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Surat kabar meningkatkan pendapatan dengan video YouTube

Studi Kasus

Dengan menggunakan Pemutar Video untuk Penayang YouTube di berbagai properti, El Universal dari Meksiko mampu menyajikan berita dan menarik pengguna dengan hingga 40 video baru setiap harinya.

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Periódico aumenta ingresos con videos de YouTube

Studi Kasus

Gracias a la integración del Reproductor para editoriales de YouTube en todos sus sitios, El Universal de México logra distribuir noticias y captar el interés de los usuarios publicando hasta 40 videos nuevos por día.

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Democratizando la tecnología de redacción

Studi Kasus

La Diaria democratiza la tecnología de las redacciones en América Latina

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Mendemokrasikan teknologi media berita di Amerika Latin

Studi Kasus

La Diaria meluncurkan Utopia, yakni platform open-source yang memungkinkan organisasi berita berskala kecil mengelola seluruh bisnis mereka, dalam rangka mendukung media independen di Amerika Latin

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La Diaria

Studi Kasus

Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.

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Jurnalis Latin mempelajari keterampilan peliputan digital

Studi Kasus

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South China Morning Post serves personalized content to users based on User Types

Studi Kasus

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Robin puts tech in the hands of journalists to scale video production

Studi Kasus

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Mempromosikan jurnalisme berkualitas di Amerika Latin

Studi Kasus

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Le Monde diversifies revenues by launching a masterclass program

Studi Kasus

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HT Digital Streams Ltd. creates first party data through a Customer Data Platform

Studi Kasus

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A Chilean startup helps newsrooms grow their audiences

Studi Kasus

As a former journalist and newsroom editor, Miguel Paz, CEO and Founder of Reveniu, knows how difficult it can be to develop technical solutions. Being part of a small organization focused on producing good journalism doesn't always leave the time or resources to develop advanced tools or platforms to drive audience revenue but here’s how this team succeeded.

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The News Minute turns fans into members

Studi Kasus

In a country as large and diverse as India, it’s difficult to represent everything happening on any given day. This is what motivated journalists to launch The News Minute (TNM) in 2014. From its beginnings, TNM has been a media platform reporting from, and about, South India, often for an out-of-country audience. It has also emerged as a strong feminist voice in Indian media, setting the standards for sensitive and on-the-ground coverage of issues related to children and women.

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The media platform helping Indonesians donate for good

Studi Kasus

As an avid news reader, Andrias Ekoyuono, Chief of Corporate Strategy at kumparan, would read stories in the media every day about social problems and natural disasters. This made him want to help by donating to those in need but was difficult because he had to search for other websites that could channel the funds. He decided that the experience of giving donations after reading the news should be easier.

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Crime reporting gets a boost in readers: A GNI Journey

Studi Kasus

D.C. Witness developed a new approach to criminal justice journalism to try to address issues of accountability. Traditional crime reporting can give an incomplete and warped view of what’s really going on, often based on only the most salacious cases. Instead, D.C. Witness reports on every step of every homicide from act to judicial resolution. This offers a distinct perspective across the entire criminal justice landscape.

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Designing a new local product for French urban readers

Studi Kasus

When Pascal Brouet, EBRA COO and Local Pulse Project Director. took on the job of leading digital transformation for the French local daily newspaper group EBRA in 2018, print circulation was falling. The challenge for its future was revealed in the data — while circulation in the countryside was holding up, there was a sizable opportunity for expansion in metropolitan areas. And so a three-pronged internal project (at that time code-named “Local Pulse”) was conceived.

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From rural India to the world: These women make the news

Studi Kasus

The journalists at Khabar Lahariya have been embedded in rural areas of India for close to 20 years where the team of mostly young women live and breathe their work in the thick of the community. They’ve created ways for international organizations, such as universities and NGOs, to subscribe to their content on a ‘bulk’ basis, where organizations purchase a subscription for their employees, students or partners.

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The biggest lesson from a local news startup: listen

Studi Kasus

Kelsey Ryan, founder and publisher of The Beacon, first started thinking about launching a digital news startup for Kansans and Missourians after getting laid off in 2018. She envisioned an investigative-only outlet but that’s very different from how The Beacon looks today. Here’s why.

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Sirius: A publishing system for Le Monde and beyond

Studi Kasus

In this story, Sacha Morard, CTO of Le Monde Group, shares learnings from the project to create a content management system to handle the creation of both print and digital content. With the launch of Sirius it took the newsroom into a digital future.

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Egab - The journey to build a news product is far from linear

Studi Kasus

When Dina Aboughazala, founder of the journalism marketplace Egab, spoke to people in her home country of Egypt, they were actively avoiding the news. Many young people in their 20s and 30s wanted to leave because it was full of problems. As someone with an editorial, journalistic background, she felt moved to act.

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Daily Maverick mengubah data menjadi pendapatan

Studi Kasus

Daily Maverick adalah penerbit surat kabar online Afrika Selatan yang menyajikan perpaduan unik antara berita, investigasi, analisis pakar politik, dan opini. Sejak didirikan pada tahun 2009, publikasi ini telah membedakan diri dengan gaya editorial yang khas dan fokus yang kuat pada liputan investigasi.

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Dong-A Ilbo Uses Google Analytics to Increase Newsletter Conversion Rate by 243%

Studi Kasus

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Ebra cuts churn and grows subscribers 110%

Studi Kasus

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Denik N and Dennik N grow reach and subscriptions

Studi Kasus

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Nusadaily improves page views by 160% with Web Stories

Studi Kasus

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Ulasan increases revenue by 43% with AMP

Studi Kasus

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Majalah Teras welcomes 1,200 new users with Core Web Vitals optimization

Studi Kasus

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Tempo grows reach and revenue using Subscribe with Google

Studi Kasus

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RadarCirebon increases revenue by 99% using Core Web Vitals & Web Stories

Studi Kasus

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Tempo

Studi Kasus

Tempo grows reach and revenue using Subscribe with Google

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Gruner + Jahr drives sales with digital subbrands

Studi Kasus

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Bonnier uses data to unite a portfolio of brands

Studi Kasus

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La Nacion uses data to optimize content and gain subscribers

Studi Kasus

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Henneo unites publishers on a first-party data platform

Studi Kasus

Henneo brings together publishers to build a first-party data platform

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Food for Mzansi trains 62 citizen journalists in South Africa

Studi Kasus

"Citizen journalists are literally at the center of the community. They make sure that these stories in these rural areas are really told on a national platform." -Duncan Masiwa, Sinelizwi Project Lead, Food for Mzansi

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Taiwanese publisher uses bespoke model to boost reader engagement.

Studi Kasus

Crowd-sourced storytelling on READr drives engagement and provides access to reliable information in an aim to build a better Taiwan.

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Success Story Page 2

Studi Kasus

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The Young Turks

Studi Kasus

The Young Turks creates an online training program to empower aspiring local digital video journalists

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The Washington Post

Studi Kasus

The Washington Post develops a new industry-standard taxonomy for video fact checking

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VTC Digital Content Center

Studi Kasus

VTC establishes a dedicated digital video newsroom and drives channel growth

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Vox

Studi Kasus

Vox experiments with YouTube memberships to deepen relationships with loyal fans

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Video Volunteers

Studi Kasus

Video Volunteers upskills community journalists to help them tell local stories that appeal to wide audiences

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El Universal

Studi Kasus

To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites

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tvOne

Studi Kasus

tvOne invests in digital video capabilities and partners with new creatives to reach younger audiences

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TVO

Studi Kasus

TVO invests in digital video capabilities to give underrepresented Indigenous groups and communities an online voice

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TV Asahi

Studi Kasus

TV Asahi integrates YouTube and Google maps in a new website to commemorate the March 2011 earthquake

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Tribune

Studi Kasus

Tribune leans into digital video and gives underrepresented people and issues a voice

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TKM

Studi Kasus

TKM finds innovative ways of video news storytelling to engage young audiences

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Telemundo

Studi Kasus

Telemundo formulates plan to test Youtube-first series to engage a new audience

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De Telegraaf

Studi Kasus

Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue

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TBS

Studi Kasus

TBS develops a virtual newscaster to more efficiently create digital video content and reach younger audiences

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Telefe Noticias

Studi Kasus

Telefe Noticias centralizes digital video workflows to help newsrooms efficiently and effectively tell local stories

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Sure and Share Center (MCOT)

Studi Kasus

Sure and Share Center launches a new YouTube channel to publish fact checking videos

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Stern

Studi Kasus

Stern experiments with content formats to drive engagement with younger viewers

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SPIEGEL TV

Studi Kasus

SPIEGEL TV combines archival footage with bespoke digital video content to test new formats and engage younger audiences

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ShepHertz

Studi Kasus

ShepHertz helps regional publishers across India with digital video transformations

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Rogue Rocket

Studi Kasus

YouTube creator Phil DeFranco launches a new brand and channel to expand news network

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Reforma

Studi Kasus

Grupo Reforma transition to a multimedia newsroom and grows its audience

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Refinery29

Studi Kasus

Refinery29 empowers digital video journalists and experiments with new formats

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Postmedia

Studi Kasus

Postmedia creates a new video-first brand to connect with younger audiences

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PBS

Studi Kasus

PBS NewsHour evolves digital video to meet the demands of today's audiences

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Nyoooz

Studi Kasus

Nyoooz develops an app to help local Hindi-speaking field reporters more easily create video content

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ProPublica

Studi Kasus

ProPublica unleashes the power of digital video for investigative journalism

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NOS

Studi Kasus

NOS experiments with digital-first formats and forges strong connections with viewers

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Nexo Jornal

Studi Kasus

Nexo invests in digital video capabilities to increase YouTube presence and grow audience

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The New York Times

Studi Kasus

The New York Times leans into YouTube's audience engagement features to drive growth

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NDTV

Studi Kasus

NDTV aligns TV and digital video to drive platform interactivity and audience engagement

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NBC News

Studi Kasus

NBC News introduces new AR capabilities to enhance news content

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Narasi

Studi Kasus

Narasi empowers investigative reporters and community correspondents, and drives channel growth

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MyNews

Studi Kasus

MyNews experiments with formats, channel memberships, and new partnerships to drive sustainable growth

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Milenio

Studi Kasus

Grupo Milenio experiments with an evergreen 'soft' news format to engage new audiences

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Legit

Studi Kasus

Legit.ng invests in digital video capabilities and engages the Hausa-language community

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kumparan

Studi Kasus

kumparan empowers regional journalists and increases the quality of video content published on its platform

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JTBC

Studi Kasus

JTBC integrates digital video into its newsroom and tests new formats to engage younger readers

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Jovem Pan

Studi Kasus

Jovem Pan undergoes a digital video transformation to grow its multi-platform news content

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iNews

Studi Kasus

iNews trains hundreds of young reporters to publish news videos shot on smartphone

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Imagen

Studi Kasus

Imagen Digital experiments with digital-first video formats to better engage YouTube audiences

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HugoDécrypte

Studi Kasus

HugoDécrypte experiments with new formats to make news and current affairs more accessible to younger audiences

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HTV

Studi Kasus

HTV integrates digital video into its TV newsroom and launches a YouTube news channel

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The Hill

Studi Kasus

The Hill invests in building its YouTube channel to better engage audiences and drives impressive growth

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India Today

Studi Kasus

India Today expands eight local channels under the "Tak" brand and grows its digital audience

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The Guardian

Studi Kasus

The Guardian invests in digital video to drive audience growth

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Grupo América

Studi Kasus

Grupo América transitions from a traditional media publisher to a digital-first organization

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Graham

Studi Kasus

Graham Media Group overhauled technology infrastructure to empower local newsrooms

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GMA Network

Studi Kasus

By leaning into digital-first video, GMA reinvigorates their traditional media brand, engages a new audience, and reduces production costs

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The Guardian Nigeria

Studi Kasus

The Guardian Nigeria builds a digital newsroom and establishes their voice in the digital video news space

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Global News

Studi Kasus

Global News restructures their digital video team and experiments with new formats to grow channel

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GEDI

Studi Kasus

Gedi makes live video the cornerstone of its digital offering and drives growth across brands

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Gaon Connection

Studi Kasus

Gaon Connection expands its rural journalism initiative and gives a voice to community journalists throughout India

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Fox News

Studi Kasus

Fox leans into latest YouTube tools and features to grow subscribers and revenue

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FiveThirtyEight

Studi Kasus

FiveThirtyEight doubles down on its YouTube presence to drive channel growth

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The Financial Times

Studi Kasus

The Financial Times hones its digital video strategy and explores new formats to grow audience loyalty

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Filo.news

Studi Kasus

Filo.News expands digital video capabilities, experiments with new formats, and sees huge audience growth

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Factly

Studi Kasus

Factly uses digital video to make complex government policies and processes accessible to a broad audience

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Eyewitness News

Studi Kasus

EWN invests in digital video capabilities to increase the quality and quantity of video production

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Europa Press

Studi Kasus

News agency Europa Press empowers reporters to transition from text to multimedia reporting

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The Economist

Studi Kasus

The Economist tests a multi-format content strategy and drives huge channel growth

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Eastern Broadcasting Company

Studi Kasus

EBC leans into livestreaming and increases audience engagement and revenue

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DataBaaz

Studi Kasus

DataBaaz uses data-driven digital video storytelling to highlight important issues to Indian youth

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Dagbladet

Studi Kasus

Dagbladet uncovers the formula for live breaking news and significantly grows audience

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Complex

Studi Kasus

Complex Networks experiments with new formats to bring hard news topics to life

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Ciaopeople

Studi Kasus

Ciaopeople invests in digital video capabilities to go live 24/7

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Channels TV

Studi Kasus

Channels TV lays the foundation for sustainable digital video operations

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CBS News

Studi Kasus

CBS News develops an app feature to alert audiences about live events and breaking news

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BuzzFeed News

Studi Kasus

BuzzFeed News builds a video newsroom and experiments with formats to improve YouTube performance and grow subscriber base

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Brut

Studi Kasus

Brut adapts its content formats to deepen engagement with the YouTube audience

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BhaDiPa

Studi Kasus

Digital native BhaDiPa engages young people in news and current affairs through live stream town halls and infotainment formats

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Bloomberg

Studi Kasus

Bloomberg creates high performing video formats for audio podcasts

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Band

Studi Kasus

Band integrates a diverse video team into its newsroom and creates digital-first content to engage young audiences

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Atresmedia

Studi Kasus

Atresmedia leans into native digital video and grows online audience

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The Atlantic

Studi Kasus

The Atlantic experiments with content formats to help grow YouTube subscriber base

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Asianet News

Studi Kasus

Asianet News develops an AI translation engine to automatically convert videos into different Indian vernacular languages

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Thairath

Studi Kasus

Thairath creates an online marketplace for digital news footage to empower freelancers and broadcasters

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Arena Holdings

Studi Kasus

Arena Holdings invests in human resources, technology, and training to elevate the quality of their digital journalism

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Advance Local

Studi Kasus

Advance tests a new digital video format to tell stories that engage local audiences

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ABS-CBN

Studi Kasus

ABS-CBN embraces digital video and explores new ways of engaging audiences

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How personalization helped media publisher Astro double its content engagement in Malaysia

Studi Kasus

Astro doubles content engagement with a personalized approach to content recommendation.

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Sky: Scaling for success with Sky Q diagnostics

Studi Kasus

Sky News sets Guinness world record for live video streams using Google Cloud Platform.

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The Motley Fool increases order page conversion rate by 26% with Optimize 360

Studi Kasus

The Motley Fool increases order page conversion rate by 26% with Optimize 360.

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El Mundo improves user ratings and engagement with Material Design

Studi Kasus

El Mundo improves user ratings and engagement with Material Design.

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The Telegraph: Delivering the future of news today

Studi Kasus

Telegraph Media Group builds enterprise data warehouse for real-time data analytics using Google Cloud Platform.

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Forbes: Transforming digital business publishing

Studi Kasus

Forbes: Transforming digital business publishing

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PRISA Group: Breaking news and driving engagement with better analytics

Studi Kasus

PRISA Group: Breaking news and driving engagement with better analytics

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Glamour.de connects offline and online shopping experiences with Google Play Billing

Studi Kasus

Glamour.de connects offline and online shopping experiences with Google Play Billing.

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Android Developer Story: Nabd improves reader engagement with Material Design

Studi Kasus

Nabd improves reader engagement with Material Design.

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View and analyze your app's ratings and reviews

Studi Kasus

The Economist Espresso increases ratings by launcing ratings requests.

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AMP helps the Washington Post increase returning users from mobile search by 23%

Studi Kasus

Washington Post increase returning users from mobile search by 23% with help from AMP.

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A FASTER REDDIT WITH ACCELERATED MOBILE PAGES

Studi Kasus

Reddit is creating web pages that load almost instantly by leveraging AMP.

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AMP makes Gizmodo 3x faster on mobile

Studi Kasus

Gizmodo gets 3x faster on mobile with AMP.

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Slate gets efficient with AMP

Studi Kasus

Slate gets efficient with AMP.

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Hearst integrates key partner and product solutions on AMP

Studi Kasus

Hearst integrates key partner and product solutions on AMP.

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Forbes - Redefining Modern Web Development

Studi Kasus

Redefining Modern Web Development.

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AMP Camp

Studi Kasus

Noteworthy AMP pages on the web, using key AMP features.

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Wired AMP’s its 20+ year archive to meet audiences online

Studi Kasus

Wired AMPs its 20+ year archive to meet audiences online.

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Jagran New Media boosts traffic by 115% and revenue by 4.5X by expanding AMP strategy

Studi Kasus

Jagran New Media boosts traffic by 115 percent and revenue by 4.5X by expanding AMP strategy.

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Our holistic approach to partnering with Hearst Newspapers to meet its business needs

Studi Kasus

A holistic approach to our partnership with Hearst Newspapers

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Built by you. Powered by us. Experienced by billions.

Studi Kasus

Aftenposten improves retention by allowing readers to customize notifications.

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Product Innovation with the New York Times

Studi Kasus

How the New York Times and Google collaborate to drive technological innovation

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Asahi.com uses a paired AMP approach for their free articles

Studi Kasus

Asahi Shimbun Digital: Improving monetization of digital newspaper while designing for speed and UX

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KG Media’s AMP optimizations resulted in a 34% uplift in overall mobile web revenue and a 6.3x increase in monthly AMP revenue

Studi Kasus

KG Media: The path to building great experiences for Indonesian users with AMP

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Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign

Studi Kasus

Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign.

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RCS MediaGroup reports good news with AMP and PWA

Studi Kasus

RCS MediaGroup reports good news with AMP and PWA.

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Promoting Digital Sustainability by Driving User Loyalty and Engagement

Studi Kasus

Portale Bambini promotes digital sustainability by driving user loyalty and engagement.

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Lesson from GNI Audience Lab Member Bridge MI on growing loyal readers

Studi Kasus

Bridge Michigan grows loyal readers through GNI Audience Lab

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Amplify Social Traffic with Sharing Icons

Studi Kasus

Amplify Social Traffic with Sharing Icons

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Driving Returning and Engaged Users with Web Push Notifications

Studi Kasus

Driving Returning and Engaged Users with Web Push Notifications

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Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions

Studi Kasus

Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions

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How local news publishers engage with digital transformation and build sustainable business models in Japan

Studi Kasus

How local news publishers engage with digital transformation and build sustainable business models in Japan

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NZME boosts engagement with a bespoke content recommendation engine

Studi Kasus

NZME boosts engagement with a bespoke content recommendation engine

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Complex Networks increased the number of shoppers purchasing by 300% on the Complex SHOP using NCI

Studi Kasus

Complex Networks increases purchases by 300% using News Consumer Insights

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Jagran New Media increases user engagement with a content planning big data solution

Studi Kasus

Jagran used a content planning solution to improve user engagement across valuable user segments

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Buzzing towards victory with native: BuzzFeed on DFP

Studi Kasus

BuzzFeed uses DoubleClick to support its international mobile growth.

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Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick

Studi Kasus

Milliyet creates a new revenue stream for their business using DoubleClick products.

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Android Developer Story: The New York Times

Studi Kasus

The NY Times uses Google Play Billing to maximize subscriber growth.

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iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly

Studi Kasus

Il Meteo uses DoubleClick to successfully monetise their website and apps.

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The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%

Studi Kasus

The Telegraph increases revenue by 126% with Ad Exchange.

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Using private marketplaces in Ad Exchange, Condé Nast revenue leaps 800%

Studi Kasus

Condé Nast revenue leaps 800% using private marketplaces in Ad Exchange.

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G+J doubles programmatic and mobile revenue

Studi Kasus

G+J doubles programmatic revenue and 10X mobile revenue growth.

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Postmedia increases direct sales efficiency with Programmatic Guaranteed

Studi Kasus

Postmedia increases direct sales efficiency with Programmatic Guaranteed.

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Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding

Studi Kasus

Gannett maximizes demand for all their inventory with First Look.

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Growing engagement with native ads: The New York Times’ approach

Studi Kasus

The New York Times grows engagement with Native Ads.

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Aller Media increases viewability with Native Ads on Google Ad Manager

Studi Kasus

Aller Media increases viewability with Native Ads on DoubleClick.

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The Economist Boosts its Digital Business with DoubleClick

Studi Kasus

The Economist boosts its digital business management with DoubleClick.

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Google Surveys 360: BuzzFeed Case Study

Studi Kasus

BuzzFeed uses Google Surveys 360 to test ad effectiveness.

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Android Developer Story: Le Monde increases subscriptions with Google Play Billing

Studi Kasus

Le Monde increases subscriptions with Google Play Billing.

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Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick

Studi Kasus

Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick.

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Winning The Breaking News Battle With AMP and Google News

Studi Kasus

10up uses AMP and Google News Sitemap to increase performance for breaking news stories

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Indonesian Publishers Optimize and Monetize Their Websites, Resulting in a 95% Uplift in Digital Revenue

Studi Kasus

Indonesian publishers optimize and monetize their websites, resulting in a 95% uplift in digital revenue

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Programmatic Guaranteed with custom creatives delivers scale for Vox Media

Studi Kasus

Programmatic Guaranteed with custom creatives delivers scale for Vox Media.

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Android Developer Story: Domain increases installs by 44% with Material Design and Google Play services

Studi Kasus

Australia's leading real estate organization is using native ads to grow revenue, increase operational efficencies and provide adverstisers with more engaging formats.

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Google Surveys: Empowering digital journalism with the Trinity Mirror

Studi Kasus

The Trinity Mirror uses Google Surveys to support their editorial and monetization strategy.

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Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

Studi Kasus

Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

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Grupo Reforma boosts conversion rates by 43% using Subscribe with Google

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Grupo Reforma boosts conversion rates by 43% using Subscribe with Google.

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Making a Case for Programmatic

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Making a Case for Programmatic

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Sanoma: Serving Subscriptions With the Help of Technology

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Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue

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essen & trinken gets foodies cooking across surfaces using Subscribe with Google

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essen & trinken used Subscribe with Google to find a creative tech solution for a user need.

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Voice of San Diego identifies new audience, revenue opportunities with virtual events

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Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue

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Define Your Channel's Voice (ft. Vox)

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Publishers use YouTube to fuel their storytelling and reach new audiences.

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How journalists can tell compelling stories using VR

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How journalists can tell compelling stories using VR.

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When computers learn to swear: Using machine learning for better online conversations

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Using machine learning for better online conversations.

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Flourish helps journalists create easy data visualizations

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Flourish helps journalists create easy data visualizations.

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What the Guardian Learned From Its Groundbreaking VR Piece

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What the Guardian Learned From Its Groundbreaking VR Piece.

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Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative

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Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative.

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Electionland: A deeper look into our first collaborative reporting initiative

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A look at Electionland, a collaborative reporting initiative to cover the US election.

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A seat at the table: Google News Lab & Euronews talk to French voters in 360

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Euronews & VR Stoytelling during the European elections in 2017.

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Impacto.jor: uma coalizão para medir o impacto do jornalismo no Brasil

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Impacto.jor: A coalition to measure the impact of journalism in Brazil.

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A new machine learning app for reporting on hate in America

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A new machine learning app for reporting on hate in America.

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Building trust online by partnering with the International Fact Checking Network

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Building trust online by partnering with the International Fact Checking Network.

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The Washington Post: Combining world-class journalism with the latest technology

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The Washington Post: Combining world-class journalism with the latest technology

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Experimenting with VR at the South China Morning Post

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Google News Lab and the South China Morning Post partnered to create an immersive virtual reality project tracing the history of Hong Kong from British Rule to present day.

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Rappler empowered its news organization with better user data to achieve digital sustainability

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Rappler leverages GNI Data tools to achieve sustainable digital growth. The team uses News Consumer Insights (NCI) to improve reader loyalty and Realtime Consumer Insights (RCI) to optimize content and distribution strategies.

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Reader Engagement leads to 10x Programmatic Revenue

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Portale Bambini & ExMarketplace use News Consumer Insights to understand its audience, drive user loyalty and optimize ad revenue.

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Dainik Jagran improved engagement during India’s General Election by Taking advantage of a cultural moment

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Dainik Jagran uses News Consumer Insights (NCI) and Realtime Consumer Insights (RCI) to boost engagement strategy during India’s 2019 General Election.

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Netzwelt boosts engagement with a site redesign informed by News Consumer Insights

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To optimize for reader loyalty, Netzwelt used the NCI tool and analytical framework to inform their site redesign.

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Project FUSE and Local Media Consortsium: Helping news publishers leverage first party data

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Digital Transformation and Local News Media

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Johnston Press drove engagement through newsletter subscriptions

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Johnston Press is one of the biggest publishers in the UK regional press with 300 weekly newspapers, 18 daily titles and 323 local websites. Each month their news brands touch the lives of more than 29m people across our publishing regions, delivering extensive coverage of local news, events and information

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WRAL boosted newsletter signups

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In partnership with News Consumer Insights, WRAL.com drove +15% newsletter subscribers over the past 12 months.

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News & Media Group reached new users

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Lee Enterprises Tripled Digital Subscriptions

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Business Insider grew their subscription business

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Buzzfeed News launched a contribution model

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The New Yorker improved their subscription performance

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Village Media improves their overall reader engagement

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Proto Thema expanded audience outreach through new channels

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Klix increased engagement through better understanding their readers

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TIME improves user engagement by 40% with help from the Google News Initiative

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Complex Networks increases purchases by 300% using News Consumer Insights

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