우수사례

Les coops de l'information은 퀘벡에 소재한 6개의 미디어가 모인 협동조합입니다.

지금까지 35,000명이 넘는 인도 언론인이 인도의 교육 네트워크인 DataLEADS에서 교육을 이수했습니다.

Ripples Nigeria는 데이터에 기반하여 환경 관련 기사를 보도하는 뉴스 플랫폼입니다.

READr에서는 독자 참여를 통해 뉴스에 대한 신뢰를 구축하는 방법을 모색하고 있습니다.

Chicas Poderosas는 여성 및 LGBTQ+ 언론인을 대상으로 코칭과 지원을 제공하는 조직입니다.

여성이 설립했으며 멕시코 전역의 언론인 및 뉴스 조직이 참여하는 네트워크입니다.

보스턴 글로브는 자동차 관련 기록을 조사하여 퓰리처상을 수상했습니다.

Media Diversity Australia는 오스트레일리아 언론에서의 다양성을 옹호합니다.

CekFakta는 잘못된 정보와 허위 정보의 확산을 막기 위해 노력하는 협회입니다.

"뉴스 사이트를 운영하지만 사용자 데이터를 소유할 수 없다는 사실이 대한민국 뉴스 업계가 당면한 가장 큰 문제입니다." -김승일, 부산일보 편성·전략본부 디지털 에디터

Alma Preta는 브라질 흑인 및 소수 민족의 관점에서 바라본 사회를 알리고 있는 언론사입니다

"이민자는 지역 뉴스를 자신의 모국어로 접하기가 어렵다는 큰 문제를 겪습니다. 그래서 이민자 사회를 도울 역량을 갖추는 일이 저희에게는 매우 중요합니다." -로시오 티라도, Jambalaya News 최고 운영 책임자

Indian Express Sees Early Success with Data-Driven Personalization

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

Significantly growing their digital advertising revenue

Capitalizing on a strong established readership in the local market.

A distinctive digital destination for millions of fans at 7NEWS.com.au

German media group provides critical information while limiting harmful triggers.

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

Finnish media brand boosts user engagement with My News Service features.

How Kyodo News is Transforming Diversity

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

48% New Viewers, 43% More Views, 100M+ Minutes

독자 가독성, 편의성 및 개인화에 초점을 맞춰 동아일보 웹사이트를 새롭게 개편하다

Monetising both hyperlocal and network audiences with direct and programmatic ads

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

Publisher creates cross-team working groups to foster innovation and agility.

Delfi’s new user-commenting platform uses AI to combat disinformation.

Eenadu designs new Ad Management System (AMS), increasing revenue.

Developing an Enhanced Interface and Experience on Web and e-reader platforms

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

Local newspaper in Mexico innovates to better reach their audience.

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

Stuff redesigned and rebuilt their site with future-fit technology.

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

Uttra News increases ad revenue by 484% with Progressive Web App technology

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

Bonnier News growing subscribers through cross-sell opportunities

Full featured app incentives farmers to switch to a paid digital subscription

Growing visitors and views with a refreshed digital presence and strategy

Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

Google One Tap Unlocks User Sign-Up Floodgates for Sakal

Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

Digital paper adds to revenue streams with AI

Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

NZME expands their digital subscription products to include The Listener, increasing ARPU.

NZME adopts Dataform, enhancing data model reliability and quality.

Daily Maverick은 뉴스와 조사, 전문적인 정치 분석, 사설이 어우러진 독특한 서비스를 제공하는 남아프리카 공화국의 일간 온라인 매체입니다. 2009년 창간된 이래로 Daily Maverick은 독보적인 언론사의 성향과 사건을 끈질기게 파헤치는 보도 방식으로 다른 언론사와 차별되는 행보를 걸어왔습니다.

El Tiempo는 기술 지식이 뛰어난 직원이 더 많이 필요했습니다. 그래서 최근에 대학을 졸업한 인재가 뉴스 업계에 뛰어들도록 장려하는 채용 및 교육 프로그램을 마련했습니다.

Energetic City에서는 News Consumer Insights를 사용해 개인화된 전략을 수립합니다.

In Poland, WP built a moderation engine to provide a safe platform for open discussion

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

How Article DNA is used to influence conversion and retention

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

Movilizatorio는 '혁신의 원동력이 되는 집단적인 리더십이 강화되는 시민 참여와 사회 변화의 실험실'입니다. 콜롬비아 보고타에 본사를 두고 멕시코시티, 부에노스아이레스, 뉴욕 등지에 사무실을 운영하는 Movilizatorio는 전 세계 사람들이 서로 협력하여 긍정적인 변화를 일으킬 수 있도록 연결해 주는 조직입니다. Movilizatorio는 DigiMENTE 교육과정을 만들기 위한 노력을 이끌었습니다.

Disway's mobile app a game-changer for its channel strategy

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

Kompas TV invests in smartphone journalism and grows audience and revenue

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

Making the truth easier to find

서비스 전반에 YouTube의 게시자용 플레이어를 도입한 멕시코의 El Universal은 하루 최대 40건의 신규 동영상으로 뉴스를 제공하고 사용자의 참여를 유도하고 있습니다.

La Diaria는 소규모 언론사가 비즈니스를 완전히 관리할 수 있도록 돕는 오픈소스 플랫폼인 Utopia를 출시하여 중남미의 독립적인 언론 활동을 지원했습니다

Oaklandside는 취약 계층에게 뉴스를 전하고 이들의 목소리를 전파하겠다는 사명을 가진 조직입니다.

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

Lampung.co's audience engagement soars with technical training and content curation

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

SWA launches mobile app with monetization features and receives training for web optimization

Suara Cirebon's digital transformation drives audience engagement

Inverness Courier embraces digital change by fostering a culture of experimentation

La Croix, a French news publisher, shifts to digital-first from print

Kauppalehti engages female readers by using data to tailor content strategies

Irish Times accelerates digital growth and successfully extends audience reach

El Mundo improves ads & subscriptions amid press ad decline

El Confidencial implements a strategy to broaden reach and age demographic

Daily Maverick grows their audience in South Africa through data insight

Público increases reach of digital subscribers through pivotal changes

Santa Cruz Local examines the viability of a Spanish-language product

How The Buckeye Flame built a plan for revenue by leveraging their supporters

La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

LebTown lays the groundwork to hire a managing editor

Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

Financial planning helps Anchor Media expand revenue operations

Exploring the right financial structure and processes for growth

The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

130년 동안이나 AFRO는 다른 언론사에서 찾을 수 없는 흑인 커뮤니티에 관한 유익한 소식을 독자에게 전달해 왔습니다. Google과의 파트너십을 통해 디지털 수익을 성장시킬 역량을 새롭게 갖춘 AFRO는 앞으로도 사명을 위해 쉼 없이 노력할 것입니다.

Creating a thriving community to drive engagement and revenue

End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

新建會員營運數位儀表板，提高活躍使用者參與度，提升新會員獲取數