กรณีศึกษา

Les coops de l'information เป็นองค์กรความร่วมมือของสื่อเผยแพร่ 6 แห่งในควิเบก

Alma Preta นำเสนอข้อมูลข่าวสารจากมุมมองของคนผิวดำและประชากรในปริมณฑลให้แก่สังคมบราซิล

DataLEADS ซึ่งเป็นเครือข่ายการฝึกอบรมในอินเดียได้ฝึกอบรมนักข่าวชาวอินเดียกว่า 35,000 คน

Ripples Nigeria เป็นแพลตฟอร์มข่าวที่มุ่งมั่นในการรายงานข่าวที่ขับเคลื่อนด้วยข้อมูลด้านสิ่งแวดล้อม

Chicas Poderosas มุ่งมั่นที่จะฝึกสอนและสนับสนุนนักข่าวหญิงและนักข่าวที่เป็นชาว LGBTQ+

เครือข่ายนักข่าวและองค์กรข่าวที่ผู้หญิงเป็นผู้ก่อตั้งทั่วทั้งเม็กซิโก

การรายงานข่าวเชิงสืบสวนเกี่ยวกับสถิติของยานยนต์ที่บันทึกไว้ทำให้ Boston Globe ได้รับรางวัลพูลิตเซอร์

Media Diversity Australia มุ่งมั่นที่จะสร้างความหลากหลายให้มากขึ้นในสื่อของออสเตรเลีย

READr สำรวจวิธีสร้างความเชื่อมั่นในด้านข่าวสารผ่านการมีส่วนร่วมและการปฏิสัมพันธ์ของผู้อ่าน

CekFakta ถือเป็นความพยายามในการทำงานร่วมกันเพื่อรับมือกับการเผยแพร่ข้อมูลที่ไม่ถูกต้องและบิดเบือน

"อุตสาหกรรมข่าวของเกาหลีกำลังเผชิญกับปัญหาครั้งใหญ่ คือการไม่สามารถเป็นเจ้าของข้อมูลผู้ใช้ได้ทั้งๆ ที่ทำเว็บไซต์ข่าว" -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo

"อุปสรรคใหญ่ที่สุดอย่างหนึ่งของผู้ย้ายถิ่นฐานคือการรับข่าวสารท้องถิ่น ซึ่งอาจจะไม่มีข่าวที่เป็นภาษาที่ตัวเองใช้ การช่วยเหลือคนกลุ่มนี้ได้จึงเป็นเรื่องที่สำคัญอย่างยิ่งสำหรับเรา" -Rocio Tirado, หัวหน้าฝ่ายปฏิบัติการ, Jambalaya News

Global Agenda tool puts cross-brand collaboration front and center.

Redesign the mobile app with personalized content to strengthen the membership

Redesign the mobile app with personalized content to strengthen the membership

How The Daily Aus was able to turn social engagement into sustainable growth

Indian Express Sees Early Success with Data-Driven Personalization

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

Significantly growing their digital advertising revenue

Capitalizing on a strong established readership in the local market.

A distinctive digital destination for millions of fans at 7NEWS.com.au

German media group provides critical information while limiting harmful triggers.

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

Finnish media brand boosts user engagement with My News Service features.

How Kyodo News is Transforming Diversity

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

48% New Viewers, 43% More Views, 100M+ Minutes

Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

Monetising both hyperlocal and network audiences with direct and programmatic ads

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

Publisher creates cross-team working groups to foster innovation and agility.

Delfi’s new user-commenting platform uses AI to combat disinformation.

Eenadu designs new Ad Management System (AMS), increasing revenue.

Developing an Enhanced Interface and Experience on Web and e-reader platforms

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

Local newspaper in Mexico innovates to better reach their audience.

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

Stuff redesigned and rebuilt their site with future-fit technology.

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

Uttra News increases ad revenue by 484% with Progressive Web App technology

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

Bonnier News growing subscribers through cross-sell opportunities

Full featured app incentives farmers to switch to a paid digital subscription

Growing visitors and views with a refreshed digital presence and strategy

Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

Google One Tap Unlocks User Sign-Up Floodgates for Sakal

Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

Digital paper adds to revenue streams with AI

Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

NZME expands their digital subscription products to include The Listener, increasing ARPU.

NZME adopts Dataform, enhancing data model reliability and quality.

El Tiempo ต้องการเพิ่มจำนวนทีมงานที่เชี่ยวชาญด้านเทคโนโลยี จึงได้สร้างโปรแกรมสำหรับสรรหาบุคลากรและฝึกอบรมเพื่อดึงดูดนักศึกษาจบใหม่มาสู่อุตสาหกรรมข่าว

In Poland, WP built a moderation engine to provide a safe platform for open discussion

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

How Article DNA is used to influence conversion and retention

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

Movilizatorio เป็นเสมือน "ห้องปฏิบัติการแห่งการมีส่วนร่วมของพลเมืองและนวัตกรรมทางสังคมที่เสริมสร้างความเป็นผู้นำโดยองค์รวมในฐานะกลไกของการเปลี่ยนแปลง" องค์กรนี้ตั้งอยู่ในโบโกตาและมีสำนักงานในเม็กซิโกซิตี บัวโนสไอเรส และนิวยอร์ก โดยมีภารกิจในการเชื่อมโยงผู้คนจากทั่วโลกเพื่อการทำงานร่วมกันและสร้างการเปลี่ยนแปลงเชิงบวก องค์กรเป็นผู้นำในการสร้างหลักสูตร DigiMENTE

Daily Maverick เป็นสำนักข่าวออนไลน์รายวันของแอฟริกาใต้ที่นำเสนอข่าวสาร การสืบสวน การวิเคราะห์ทางการเมืองโดยผู้เชี่ยวชาญ และความคิดเห็นที่ผสมผสานกันอย่างไม่เหมือนใคร นับตั้งแต่ก่อตั้งในปี 2009 ทางสำนักข่าวได้สร้างความแตกต่างด้วยบทบรรณาธิการที่โดดเด่นและเน้นหนักด้านการรายงานข่าวเชิงสืบสวน

Energetic City ใช้ News Consumer Insights เพื่อช่วยสร้างกลยุทธ์ที่ปรับให้เหมาะกับผู้ใช้

Disway's mobile app a game-changer for its channel strategy

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

Kompas TV invests in smartphone journalism and grows audience and revenue

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

Making the truth easier to find

พันธกิจของ Oaklandside ในการแจ้งข้อมูลและเป็นกระบอกเสียงให้กับผู้ด้อยโอกาส

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

Lampung.co's audience engagement soars with technical training and content curation

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

SWA launches mobile app with monetization features and receives training for web optimization

Suara Cirebon's digital transformation drives audience engagement

Inverness Courier embraces digital change by fostering a culture of experimentation

La Croix, a French news publisher, shifts to digital-first from print

Kauppalehti engages female readers by using data to tailor content strategies

Irish Times accelerates digital growth and successfully extends audience reach

El Mundo improves ads & subscriptions amid press ad decline

El Confidencial implements a strategy to broaden reach and age demographic

Daily Maverick grows their audience in South Africa through data insight

Público increases reach of digital subscribers through pivotal changes

Santa Cruz Local examines the viability of a Spanish-language product

La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

How The Buckeye Flame built a plan for revenue by leveraging their supporters

Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

LebTown lays the groundwork to hire a managing editor

Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

Exploring the right financial structure and processes for growth

Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

Financial planning helps Anchor Media expand revenue operations

The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

เป็นเวลา 130 ปีแล้วที่ AFRO ได้นำเสนอข่าวเชิงบวกเกี่ยวกับชุมชนคนผิวดำซึ่งผู้อ่านไม่เคยพบข้อมูลเหล่านี้จากที่ไหนมาก่อน การเป็นพาร์ทเนอร์ทางธุรกิจกับ Google ทำให้ AFRO ได้รับทักษะใหม่ๆ ในการเพิ่มรายได้ทางดิจิทัล เพื่อนำมาใช้ในการสานต่อพันธกิจต่อไปได้ในอีกหลายปีข้างหน้า

Creating a thriving community to drive engagement and revenue

End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

新建會員營運數位儀表板，提高活躍使用者參與度，提升新會員獲取數