事例紹介
世界各地のニュースメディアがニュース報道とデジタルビジネスをどのように拡大しているかをご確認ください。
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すべての 事例紹介
インドにおける誤った情報への対抗
DataLEADS が主導する India Training Network は、これまでに 3 万 5,000 人を超える同国のジャーナリストのトレーニングを実施しています。
言語の壁をなくす
「移民が抱える大きな課題の一つは、地元の市民よりローカル ニュースを入手しづらいことです。特に、母国語での入手は非常に困難です。だから、私たちがこのコミュニティを支援できることはとても重要なことです。」-Jambalaya News COO（最高執行責任者）Rocio Tirado 氏
AI を活用したオーディエンス分析
「ニュースサイトを運営しているにもかかわらず、ユーザーデータを保持できていないことが、韓国のニュース業界が直面している最大の問題です」-The Busan Ilbo 戦略担当デジタル編集者 Seung-Il Kim 氏
Keeping Drivers Safe with AI-powered Journalism
The Boston Globe’s investigation into automotive records yields a Pulitzer Prize
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
JoonAng Ilbo Pioneers the Subscription Journalism Era
Redesign the mobile app with personalized content to strengthen the membership
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Journalistic Creators Lab 2024
The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
Gruner + Jahr drives a cultural shift toward AI
Publisher creates cross-team working groups to foster innovation and agility.
Latin American students learn to spot misinformation
Movilizatorio は、「集団的リーダーシップの強化を通じて変革を推進する、市民参加とソーシャル イノベーションの研究所」です。ボゴタを拠点に、メキシコシティ、ブエノスアイレス、ニューヨークにもオフィスを構える同組織は、人々が協力して前向きな変化を生み出せるように、世界各地の人をつなぐ活動を行っています。また、DigiMENTE カリキュラムを作成する取り組みも主導しました。
ラテンアメリカでメディア テクノロジーをどんな規模でも利用可能に
La Diaria は、小規模なニュース メディアがビジネス全体を管理できるオープンソース プラットフォームの Utopia をリリースし、ラテンアメリカの独立系メディアを支援しています
Daily Maverick turns data into revenue
南アフリカのオンライン ニュース メディア「Daily Maverick」は、日々のニュース、調査記事、専門家による政治分析、論説などを独自の視点で織り交ぜて配信しています。2009 年の創設以来、その特色あるエディター ボイスと調査報道への強いこだわりにより、ニュース メディアとして際立った存在感を示してきました。
デジタル人材育成プログラムを立ち上げたコロンビアの日刊紙
テクノロジーに精通したスタッフを必要としていた El Tiempo は、最近大学を卒業したばかりの人をニュース業界に引き込むための採用およびトレーニング プログラムを作成しました。
Promoting positive discussion to engage readers
Delfi’s new user-commenting platform uses AI to combat disinformation.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Student offer drives high engagement and retention
Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.
Inspiring Pakistan’s youth to make and consume news in new ways
Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
US and Canada Pre-launch Lab Cohort 2024
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Nghe An Newspaper Boosts Speed and Readership
Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
The Saturday Paper attracts new subscribers with video
Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.
Bonnier News growing subscribers through cross-sell opportunities
Bonnier News growing subscribers through cross-sell opportunities
ACM grows digital subscriptions with a premium app
Full featured app incentives farmers to switch to a paid digital subscription
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.
Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.
talkSPORT scores more readers with data-driven insights
News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.
News18 Boosts Video Success with Optimized Strategy
Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
iNews.id boosts registrations with refined SSO strategy
Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
Evolving a project into full-fledged media business
Startups Lab helps The NRI Nation create the infrastructure to allow for future growth
Getting creative when crafting employee culture
Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit
Polish news site links national football team’s manager with match-fixing mastermind
Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.
Telling stories that matter with a boost from AI
Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.
Safeguarding the Amazon with the help of AI
On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.
Using AI to Keep Communities Informed
Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
NZME enhances data quality in the newsroom
NZME adopts Dataform, enhancing data model reliability and quality.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Enriching article information with Article DNA
How Article DNA is used to influence conversion and retention
IE Online’s Path to Subscription Excellence
Architect a subscription platform for active subscriber engagement, acquisition, and retention.
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Paywall Content Selection Using AI
Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance
Growing subscriptions with the help of technology
Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams
Journalism veterans rally around mental health
Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Robin puts tech in the hands of journalists to scale video production
Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.
US and Canada Pre-launch Lab Cohort 2023
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Kompas TV boosts audience and revenue with smartphone journalism
Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment
iNews empowers young reporters with smartphone video journalism
iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide
Empowering regional journalists, Kumparan uplifts video quality.
Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.
Website performance and revenue grew in 2021
Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights
Empowered youth in Yogyakarta through journalism
Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
A mobile-first content strategy & UX design
To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.
Petit Press saves time and money with cloud-based digital asset management
Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
YouTube 動画で収益を上げている新聞社
メキシコの El Universal は、すべてのプラットフォームに YouTube のニュース メディア向けプレーヤーを導入し、1 日に最大 40 本の新しい動画を上げることで、ニュースの配信とユーザー エンゲージメントの向上が可能になりました。
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
How Kauppalehti is growing their female readership
Kauppalehti engages female readers by using data to tailor content strategies
The Irish Times increases revenue
Irish Times accelerates digital growth and successfully extends audience reach
Boosting El Mundo's subscription base
El Mundo improves ads & subscriptions amid press ad decline
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
Developing a market and viability study for new idea
Santa Cruz Local examines the viability of a Spanish-language product
Building a board to turbocharge LBGTQ+ publisher’s growth
How The Buckeye Flame built a plan for revenue by leveraging their supporters
Focusing on people operations for innovation and training
La Converse and École Converse turn an eye to hiring and onboarding processes as they grow
Shifting a mindset to launch a new revenue strategy
Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives
Improving employee retention through systems and documentation
Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a roadmap to revenue growth
Financial planning helps Anchor Media expand revenue operations
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Taking control of organizational finances
The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Leading Hindi publisher improves video engagement
Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
NZME Streamlines CMS and Newsroom Workflows
NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.
NZME launches Enriched Content Subscription
NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.
AI is boosting Forbes’ publishing capabilities
Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists
Spanish newspaper creates a daily podcast to engage users
El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Social media newswire vets user-generated content for reporters
Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
コミュニティに根ざした出版社のデジタル収益拡大
AFRO は 130 年間にわたり、他のオンライン メディアでは目にすることのできない、黒人コミュニティのポジティブなニュースを報道してきました。そして今後もその使命を果たしていくため、Google との提携により、デジタル分野の収益を拡大する新しい手法を習得しました。
Malaysian online news site boosts engagement and subscriptions
Creating a thriving community to drive engagement and revenue
New Zealand business publication increases paid subscribers
End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%
Kannada daily newspaper sees an increase in its digital ad revenue
After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase
Conflict zone immersion through XR technology
Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.
Constructing the financial structure to grow a news business
The Border Chronicle readies for growth after exiting incubator program
El Mundo creates a daily podcast to engage users
How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands
Digital Indian publisher increases page views
By optimizing its core web vitals, AP7AM was able to improve its page speed score by 78%
Mumbai publisher increases digital advertising revenue
Mid-Day's digital advertising revenue increased by 25% after they enhanced their core web vitals
German publisher diversifies revenue with audience engagement
German publisher diversifies revenue with audience engagement
South China Morning Post’s data-driven approach boosts user engagement
South China Morning Post’s data-driven approach boosts user engagement
Feminist publication forges new connections
Minnesota Women’s Press learns more about their readers and creates new content packages, attracting underwriting and individual contributions.
FOPEA moves to change the face of Argentine media
Innovative youth outreach provides training and internships to aspiring journalists from under-represented communities.
How local news can help publishers drive revenue
How local news can help publishers drive revenue
How EBRA made customer experience its top priority
How EBRA made customer experience its top priority
Digital transformation through future-proof data
Digital transformation through future-proof data
Gruner + Jahr developed a whitelabel platform to grow subscriptions
How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands
Le Monde launched Le Monde Ateliers
Le Monde diversifies its revenues by launching a masterclass program
Taiwanese Magazine increases membership acquisition
Newly built dashboard increased engagement with active users and drove new membership acquisition
Australian broadcaster increases engagement
Redesigned and expanded entertainment and lifestyle verticals encouraged increased content production and drove efficiencies across business
Diario colombiano lanza incubadora de talento
El Tiempo necesitaba más personal con conocimiento tecnológico. Por eso, creó un programa de reclutamiento y capacitación para atraer a los recién graduados universitarios al sector de las noticias.
Periódico aumenta ingresos con videos de YouTube
Gracias a la integración del Reproductor para editoriales de YouTube en todos sus sitios, El Universal de México logra distribuir noticias y captar el interés de los usuarios publicando hasta 40 videos nuevos por día.
Democratizando la tecnología de redacción
La Diaria democratiza la tecnología de las redacciones en América Latina
La Diaria
Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.
A Chilean startup helps newsrooms grow their audiences
As a former journalist and newsroom editor, Miguel Paz, CEO and Founder of Reveniu, knows how difficult it can be to develop technical solutions. Being part of a small organization focused on producing good journalism doesn't always leave the time or resources to develop advanced tools or platforms to drive audience revenue but here’s how this team succeeded.
The News Minute turns fans into members
In a country as large and diverse as India, it’s difficult to represent everything happening on any given day. This is what motivated journalists to launch The News Minute (TNM) in 2014. From its beginnings, TNM has been a media platform reporting from, and about, South India, often for an out-of-country audience. It has also emerged as a strong feminist voice in Indian media, setting the standards for sensitive and on-the-ground coverage of issues related to children and women.
The media platform helping Indonesians donate for good
As an avid news reader, Andrias Ekoyuono, Chief of Corporate Strategy at kumparan, would read stories in the media every day about social problems and natural disasters. This made him want to help by donating to those in need but was difficult because he had to search for other websites that could channel the funds. He decided that the experience of giving donations after reading the news should be easier.
Crime reporting gets a boost in readers: A GNI Journey
D.C. Witness developed a new approach to criminal justice journalism to try to address issues of accountability. Traditional crime reporting can give an incomplete and warped view of what’s really going on, often based on only the most salacious cases. Instead, D.C. Witness reports on every step of every homicide from act to judicial resolution. This offers a distinct perspective across the entire criminal justice landscape.
Designing a new local product for French urban readers
When Pascal Brouet, EBRA COO and Local Pulse Project Director. took on the job of leading digital transformation for the French local daily newspaper group EBRA in 2018, print circulation was falling. The challenge for its future was revealed in the data — while circulation in the countryside was holding up, there was a sizable opportunity for expansion in metropolitan areas. And so a three-pronged internal project (at that time code-named “Local Pulse”) was conceived.
From rural India to the world: These women make the news
The journalists at Khabar Lahariya have been embedded in rural areas of India for close to 20 years where the team of mostly young women live and breathe their work in the thick of the community. They’ve created ways for international organizations, such as universities and NGOs, to subscribe to their content on a ‘bulk’ basis, where organizations purchase a subscription for their employees, students or partners.
The biggest lesson from a local news startup: listen
Kelsey Ryan, founder and publisher of The Beacon, first started thinking about launching a digital news startup for Kansans and Missourians after getting laid off in 2018. She envisioned an investigative-only outlet but that’s very different from how The Beacon looks today. Here’s why.
Sirius: A publishing system for Le Monde and beyond
In this story, Sacha Morard, CTO of Le Monde Group, shares learnings from the project to create a content management system to handle the creation of both print and digital content. With the launch of Sirius it took the newsroom into a digital future.
Egab - The journey to build a news product is far from linear
When Dina Aboughazala, founder of the journalism marketplace Egab, spoke to people in her home country of Egypt, they were actively avoiding the news. Many young people in their 20s and 30s wanted to leave because it was full of problems. As someone with an editorial, journalistic background, she felt moved to act.
Henneo unites publishers on a first-party data platform
Henneo brings together publishers to build a first-party data platform
Food for Mzansi trains 62 citizen journalists in South Africa
"Citizen journalists are literally at the center of the community. They make sure that these stories in these rural areas are really told on a national platform." -Duncan Masiwa, Sinelizwi Project Lead, Food for Mzansi
Taiwanese publisher uses bespoke model to boost reader engagement.
Crowd-sourced storytelling on READr drives engagement and provides access to reliable information in an aim to build a better Taiwan.
The Young Turks
The Young Turks creates an online training program to empower aspiring local digital video journalists
The Washington Post
The Washington Post develops a new industry-standard taxonomy for video fact checking
VTC Digital Content Center
VTC establishes a dedicated digital video newsroom and drives channel growth
Video Volunteers
Video Volunteers upskills community journalists to help them tell local stories that appeal to wide audiences
El Universal
To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites
tvOne
tvOne invests in digital video capabilities and partners with new creatives to reach younger audiences
TVO
TVO invests in digital video capabilities to give underrepresented Indigenous groups and communities an online voice
TV Asahi
TV Asahi integrates YouTube and Google maps in a new website to commemorate the March 2011 earthquake
De Telegraaf
Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue
TBS
TBS develops a virtual newscaster to more efficiently create digital video content and reach younger audiences
Telefe Noticias
Telefe Noticias centralizes digital video workflows to help newsrooms efficiently and effectively tell local stories
Sure and Share Center (MCOT)
Sure and Share Center launches a new YouTube channel to publish fact checking videos
SPIEGEL TV
SPIEGEL TV combines archival footage with bespoke digital video content to test new formats and engage younger audiences
Rogue Rocket
YouTube creator Phil DeFranco launches a new brand and channel to expand news network
Nyoooz
Nyoooz develops an app to help local Hindi-speaking field reporters more easily create video content
Nexo Jornal
Nexo invests in digital video capabilities to increase YouTube presence and grow audience
The New York Times
The New York Times leans into YouTube's audience engagement features to drive growth
Narasi
Narasi empowers investigative reporters and community correspondents, and drives channel growth
MyNews
MyNews experiments with formats, channel memberships, and new partnerships to drive sustainable growth
kumparan
kumparan empowers regional journalists and increases the quality of video content published on its platform
JTBC
JTBC integrates digital video into its newsroom and tests new formats to engage younger readers
Jovem Pan
Jovem Pan undergoes a digital video transformation to grow its multi-platform news content
Imagen
Imagen Digital experiments with digital-first video formats to better engage YouTube audiences
HugoDécrypte
HugoDécrypte experiments with new formats to make news and current affairs more accessible to younger audiences
The Hill
The Hill invests in building its YouTube channel to better engage audiences and drives impressive growth
India Today
India Today expands eight local channels under the "Tak" brand and grows its digital audience
Grupo América
Grupo América transitions from a traditional media publisher to a digital-first organization
GMA Network
By leaning into digital-first video, GMA reinvigorates their traditional media brand, engages a new audience, and reduces production costs
The Guardian Nigeria
The Guardian Nigeria builds a digital newsroom and establishes their voice in the digital video news space
Global News
Global News restructures their digital video team and experiments with new formats to grow channel
GEDI
Gedi makes live video the cornerstone of its digital offering and drives growth across brands
Gaon Connection
Gaon Connection expands its rural journalism initiative and gives a voice to community journalists throughout India
The Financial Times
The Financial Times hones its digital video strategy and explores new formats to grow audience loyalty
Filo.news
Filo.News expands digital video capabilities, experiments with new formats, and sees huge audience growth
Factly
Factly uses digital video to make complex government policies and processes accessible to a broad audience
Eyewitness News
EWN invests in digital video capabilities to increase the quality and quantity of video production
Europa Press
News agency Europa Press empowers reporters to transition from text to multimedia reporting
The Economist
The Economist tests a multi-format content strategy and drives huge channel growth
Eastern Broadcasting Company
EBC leans into livestreaming and increases audience engagement and revenue
DataBaaz
DataBaaz uses data-driven digital video storytelling to highlight important issues to Indian youth
Dagbladet
Dagbladet uncovers the formula for live breaking news and significantly grows audience
CBS News
CBS News develops an app feature to alert audiences about live events and breaking news
BuzzFeed News
BuzzFeed News builds a video newsroom and experiments with formats to improve YouTube performance and grow subscriber base
BhaDiPa
Digital native BhaDiPa engages young people in news and current affairs through live stream town halls and infotainment formats
Band
Band integrates a diverse video team into its newsroom and creates digital-first content to engage young audiences
The Atlantic
The Atlantic experiments with content formats to help grow YouTube subscriber base
Asianet News
Asianet News develops an AI translation engine to automatically convert videos into different Indian vernacular languages
Thairath
Thairath creates an online marketplace for digital news footage to empower freelancers and broadcasters
Arena Holdings
Arena Holdings invests in human resources, technology, and training to elevate the quality of their digital journalism
Advance Local
Advance tests a new digital video format to tell stories that engage local audiences
How personalization helped media publisher Astro double its content engagement in Malaysia
Astro doubles content engagement with a personalized approach to content recommendation.
Sky: Scaling for success with Sky Q diagnostics
Sky News sets Guinness world record for live video streams using Google Cloud Platform.
The Motley Fool increases order page conversion rate by 26% with Optimize 360
The Motley Fool increases order page conversion rate by 26% with Optimize 360.
El Mundo improves user ratings and engagement with Material Design
El Mundo improves user ratings and engagement with Material Design.
The Telegraph: Delivering the future of news today
Telegraph Media Group builds enterprise data warehouse for real-time data analytics using Google Cloud Platform.
Forbes: Transforming digital business publishing
Forbes: Transforming digital business publishing
PRISA Group: Breaking news and driving engagement with better analytics
PRISA Group: Breaking news and driving engagement with better analytics
Glamour.de connects offline and online shopping experiences with Google Play Billing
Glamour.de connects offline and online shopping experiences with Google Play Billing.
Android Developer Story: Nabd improves reader engagement with Material Design
Nabd improves reader engagement with Material Design.
View and analyze your app's ratings and reviews
The Economist Espresso increases ratings by launcing ratings requests.
AMP helps the Washington Post increase returning users from mobile search by 23%
Washington Post increase returning users from mobile search by 23% with help from AMP.
A FASTER REDDIT WITH ACCELERATED MOBILE PAGES
Reddit is creating web pages that load almost instantly by leveraging AMP.
Hearst integrates key partner and product solutions on AMP
Hearst integrates key partner and product solutions on AMP.
Wired AMP’s its 20+ year archive to meet audiences online
Wired AMPs its 20+ year archive to meet audiences online.
Jagran New Media boosts traffic by 115% and revenue by 4.5X by expanding AMP strategy
Jagran New Media boosts traffic by 115 percent and revenue by 4.5X by expanding AMP strategy.
Our holistic approach to partnering with Hearst Newspapers to meet its business needs
A holistic approach to our partnership with Hearst Newspapers
Built by you. Powered by us. Experienced by billions.
Aftenposten improves retention by allowing readers to customize notifications.
Product Innovation with the New York Times
How the New York Times and Google collaborate to drive technological innovation
Asahi.com uses a paired AMP approach for their free articles
Asahi Shimbun Digital: Improving monetization of digital newspaper while designing for speed and UX
KG Media’s AMP optimizations resulted in a 34% uplift in overall mobile web revenue and a 6.3x increase in monthly AMP revenue
KG Media: The path to building great experiences for Indonesian users with AMP
Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign
Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign.
RCS MediaGroup reports good news with AMP and PWA
RCS MediaGroup reports good news with AMP and PWA.
Promoting Digital Sustainability by Driving User Loyalty and Engagement
Portale Bambini promotes digital sustainability by driving user loyalty and engagement.
Lesson from GNI Audience Lab Member Bridge MI on growing loyal readers
Bridge Michigan grows loyal readers through GNI Audience Lab
Driving Returning and Engaged Users with Web Push Notifications
Driving Returning and Engaged Users with Web Push Notifications
Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions
Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions
How local news publishers engage with digital transformation and build sustainable business models in Japan
How local news publishers engage with digital transformation and build sustainable business models in Japan
NZME boosts engagement with a bespoke content recommendation engine
NZME boosts engagement with a bespoke content recommendation engine
Complex Networks increased the number of shoppers purchasing by 300% on the Complex SHOP using NCI
Complex Networks increases purchases by 300% using News Consumer Insights
Jagran New Media increases user engagement with a content planning big data solution
Jagran used a content planning solution to improve user engagement across valuable user segments
Buzzing towards victory with native: BuzzFeed on DFP
BuzzFeed uses DoubleClick to support its international mobile growth.
Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick
Milliyet creates a new revenue stream for their business using DoubleClick products.
Android Developer Story: The New York Times
The NY Times uses Google Play Billing to maximize subscriber growth.
iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly
Il Meteo uses DoubleClick to successfully monetise their website and apps.
The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%
The Telegraph increases revenue by 126% with Ad Exchange.
Using private marketplaces in Ad Exchange, Condé Nast revenue leaps 800%
Condé Nast revenue leaps 800% using private marketplaces in Ad Exchange.
G+J doubles programmatic and mobile revenue
G+J doubles programmatic revenue and 10X mobile revenue growth.
Postmedia increases direct sales efficiency with Programmatic Guaranteed
Postmedia increases direct sales efficiency with Programmatic Guaranteed.
Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding
Gannett maximizes demand for all their inventory with First Look.
Growing engagement with native ads: The New York Times’ approach
The New York Times grows engagement with Native Ads.
Aller Media increases viewability with Native Ads on Google Ad Manager
Aller Media increases viewability with Native Ads on DoubleClick.
The Economist Boosts its Digital Business with DoubleClick
The Economist boosts its digital business management with DoubleClick.
Google Surveys 360: BuzzFeed Case Study
BuzzFeed uses Google Surveys 360 to test ad effectiveness.
Android Developer Story: Le Monde increases subscriptions with Google Play Billing
Le Monde increases subscriptions with Google Play Billing.
Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick
Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick.
Winning The Breaking News Battle With AMP and Google News
10up uses AMP and Google News Sitemap to increase performance for breaking news stories
Indonesian Publishers Optimize and Monetize Their Websites, Resulting in a 95% Uplift in Digital Revenue
Indonesian publishers optimize and monetize their websites, resulting in a 95% uplift in digital revenue
Programmatic Guaranteed with custom creatives delivers scale for Vox Media
Programmatic Guaranteed with custom creatives delivers scale for Vox Media.
Android Developer Story: Domain increases installs by 44% with Material Design and Google Play services
Australia's leading real estate organization is using native ads to grow revenue, increase operational efficencies and provide adverstisers with more engaging formats.
Google Surveys: Empowering digital journalism with the Trinity Mirror
The Trinity Mirror uses Google Surveys to support their editorial and monetization strategy.
Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed
Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed
Grupo Reforma boosts conversion rates by 43% using Subscribe with Google
Grupo Reforma boosts conversion rates by 43% using Subscribe with Google.
Sanoma: Serving Subscriptions With the Help of Technology
Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue
essen & trinken gets foodies cooking across surfaces using Subscribe with Google
essen & trinken used Subscribe with Google to find a creative tech solution for a user need.
Define Your Channel's Voice (ft. Vox)
Publishers use YouTube to fuel their storytelling and reach new audiences.
Voice of San Diego identifies new audience, revenue opportunities with virtual events
Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue
How journalists can tell compelling stories using VR
How journalists can tell compelling stories using VR.
When computers learn to swear: Using machine learning for better online conversations
Using machine learning for better online conversations.
Flourish helps journalists create easy data visualizations
Flourish helps journalists create easy data visualizations.
What the Guardian Learned From Its Groundbreaking VR Piece
What the Guardian Learned From Its Groundbreaking VR Piece.
Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative
Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative.
Electionland: A deeper look into our first collaborative reporting initiative
A look at Electionland, a collaborative reporting initiative to cover the US election.
A seat at the table: Google News Lab & Euronews talk to French voters in 360
Euronews & VR Stoytelling during the European elections in 2017.
Impacto.jor: uma coalizão para medir o impacto do jornalismo no Brasil
Impacto.jor: A coalition to measure the impact of journalism in Brazil.
A new machine learning app for reporting on hate in America
A new machine learning app for reporting on hate in America.
Building trust online by partnering with the International Fact Checking Network
Building trust online by partnering with the International Fact Checking Network.
The Washington Post: Combining world-class journalism with the latest technology
The Washington Post: Combining world-class journalism with the latest technology
Experimenting with VR at the South China Morning Post
Google News Lab and the South China Morning Post partnered to create an immersive virtual reality project tracing the history of Hong Kong from British Rule to present day.
Rappler empowered its news organization with better user data to achieve digital sustainability
Rappler leverages GNI Data tools to achieve sustainable digital growth. The team uses News Consumer Insights (NCI) to improve reader loyalty and Realtime Consumer Insights (RCI) to optimize content and distribution strategies.
Reader Engagement leads to 10x Programmatic Revenue
Portale Bambini & ExMarketplace use News Consumer Insights to understand its audience, drive user loyalty and optimize ad revenue.
Dainik Jagran improved engagement during India’s General Election by Taking advantage of a cultural moment
Dainik Jagran uses News Consumer Insights (NCI) and Realtime Consumer Insights (RCI) to boost engagement strategy during India’s 2019 General Election.
Netzwelt boosts engagement with a site redesign informed by News Consumer Insights
To optimize for reader loyalty, Netzwelt used the NCI tool and analytical framework to inform their site redesign.
Project FUSE and Local Media Consortsium: Helping news publishers leverage first party data
Digital Transformation and Local News Media
Johnston Press drove engagement through newsletter subscriptions
Johnston Press is one of the biggest publishers in the UK regional press with 300 weekly newspapers, 18 daily titles and 323 local websites. Each month their news brands touch the lives of more than 29m people across our publishing regions, delivering extensive coverage of local news, events and information
WRAL boosted newsletter signups
In partnership with News Consumer Insights, WRAL.com drove +15% newsletter subscribers over the past 12 months.
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