Case Studies & Research
Kannada daily newspaper sees an increase in its digital ad revenue
新聞雜誌媒體建立營運指標提升會員獲取成效
Taiwanese Magazine increases membership acquisition
South China Morning Post’s data-driven approach boosts user engagement
Robin puts tech in the hands of journalists to scale video production
South China Morning Post serves personalized content to users based on User Types
Le Monde diversifies revenues by launching a masterclass program
Daily Maverick
Ulasan increases revenue by 43% with AMP
Majalah Teras welcomes 1,200 new users with Core Web Vitals optimization
Akurat boosts user engagement & increases page speed score by 40% with Core Web Vitals
RadarCirebon increases revenue by 99% using Core Web Vitals & Web Stories
Nusadaily improves page views by 160% with Web Stories
Dong-A Ilbo Uses Google Analytics to Increase Newsletter Conversion Rate by 243%
HT Digital Streams Ltd. creates first party data through a Customer Data Platform
Egab - The journey to build a news product is far from linear
Sirius: A publishing system for Le Monde and beyond
The biggest lesson from a local news startup: listen
A Chilean startup helps newsrooms grow their audiences
The News Minute turns fans into members
The media platform helping Indonesians donate for good
Crime reporting gets a boost in readers: A GNI Journey
Designing a new local product for French urban readers
From rural India to the world: These women make the news
Gruner + Jahr drives sales with digital subbrands
Denik N and Dennik N grow reach and subscriptions
Ebra cuts churn and grows subscribers 110%
The Post and Courier experienced a 268% increase in leads after launching paid sports newsletters
Tempo grows reach and revenue using Subscribe with Google
Tempo
Bonnier uses data to unite a portfolio of brands
Henneo unites publishers on a first-party data platform
La Nacion uses data to optimize content and gain subscribers
Energetic City uses audience insights to grow engagement
DataLEADS trains over 35,000 people in India to combat misinformation
Gruner + Jahr developed a whitelabel platform to grow subscriptions
Jambalaya News helps Spanish-speaking readers access local news
Food for Mzansi trains 62 citizen journalists in South Africa
Alma Preta grows business to support Afro-Brazilian journalism
TIME improves user engagement by 40% with help from the Google News Initiative
The Busan Daily uses data to connect with readers
Sky: Scaling for success with Sky Q diagnostics
How personalization helped media publisher Astro double its content engagement in Malaysia
The Motley Fool increases order page conversion rate by 26% with Optimize 360
El Mundo improves user ratings and engagement with Material Design
The Telegraph: Delivering the future of news today
Forbes: Transforming digital business publishing
PRISA Group: Breaking news and driving engagement with better analytics
Glamour.de connects offline and online shopping experiences with Google Play Billing
Android Developer Story: Nabd improves reader engagement with Material Design
View and analyze your app's ratings and reviews
A FASTER REDDIT WITH ACCELERATED MOBILE PAGES
AMP helps the Washington Post increase returning users from mobile search by 23%
AMP makes Gizmodo 3x faster on mobile
Slate gets efficient with AMP
Wired AMP’s its 20+ year archive to meet audiences online
Hearst integrates key partner and product solutions on AMP
AMP Camp
Forbes - Redefining Modern Web Development
Our holistic approach to partnering with Hearst Newspapers to meet its business needs
Jagran New Media boosts traffic by 115% and revenue by 4.5X by expanding AMP strategy
Product Innovation with the New York Times
Built by you. Powered by us. Experienced by billions.
KG Media’s AMP optimizations resulted in a 34% uplift in overall mobile web revenue and a 6.3x increase in monthly AMP revenue
Asahi.com uses a paired AMP approach for their free articles
RCS MediaGroup reports good news with AMP and PWA
Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign
Promoting Digital Sustainability by Driving User Loyalty and Engagement
Lesson from GNI Audience Lab Member Bridge MI on growing loyal readers
Driving Returning and Engaged Users with Web Push Notifications
Amplify Social Traffic with Sharing Icons
How local news publishers engage with digital transformation and build sustainable business models in Japan
Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions
Complex Networks increased the number of shoppers purchasing by 300% on the Complex SHOP using NCI
NZME boosts engagement with a bespoke content recommendation engine
Jagran New Media increases user engagement with a content planning big data solution
How Wirtualna Polska uses AI to tackle toxic content on their platform
Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick
Buzzing towards victory with native: BuzzFeed on DFP
iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly
Android Developer Story: The New York Times
Using private marketplaces in Ad Exchange, Condé Nast revenue leaps 800%
The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%
G+J doubles programmatic and mobile revenue
Postmedia increases direct sales efficiency with Programmatic Guaranteed
Growing engagement with native ads: The New York Times’ approach
Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding
Aller Media increases viewability with Native Ads on Google Ad Manager
The Economist Boosts its Digital Business with DoubleClick
Android Developer Story: Le Monde increases subscriptions with Google Play Billing
Google Surveys 360: BuzzFeed Case Study
Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick
Programmatic Guaranteed with custom creatives delivers scale for Vox Media
Android Developer Story: Domain increases installs by 44% with Material Design and Google Play services
Google Surveys: Empowering digital journalism with the Trinity Mirror
Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed
Grupo Reforma boosts conversion rates by 43% using Subscribe with Google
Winning The Breaking News Battle With AMP and Google News
F.A.Z.: Paywall Content Selection Using AI
Making a Case for Programmatic
Voice of San Diego identifies new audience, revenue opportunities with virtual events
Sanoma: Serving Subscriptions With the Help of Technology
When computers learn to swear: Using machine learning for better online conversations
essen & trinken gets foodies cooking across surfaces using Subscribe with Google
Flourish helps journalists create easy data visualizations
How journalists can tell compelling stories using VR
Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative
What the Guardian Learned From Its Groundbreaking VR Piece
A seat at the table: Google News Lab & Euronews talk to French voters in 360
Electionland: A deeper look into our first collaborative reporting initiative
A new machine learning app for reporting on hate in America
Impacto.jor: uma coalizão para medir o impacto do jornalismo no Brasil
Experimenting with VR at the South China Morning Post
Building trust online by partnering with the International Fact Checking Network
The Young Turks
The Washington Post: Combining world-class journalism with the latest technology
The Washington Post
VTC Digital Content Center
Vox
Video Volunteers
tvOne
El Universal
TV Asahi
TVO
TKM
Tribune
De Telegraaf
Telemundo
TBS
Telefe Noticias
Stern
Sure and Share Center (MCOT)
ShepHertz
SPIEGEL TV
Rogue Rocket
Reforma
ProPublica
Refinery29
Postmedia
PBS
Nyoooz
NOS
The New York Times
Nexo Jornal
NBC News
NDTV
MyNews
Narasi
Milenio
Legit
Kompas TV
kumparan
JTBC
Jovem Pan
India Today
iNews
HugoDécrypte
Imagen
HTV
The Hill
The Guardian
The Guardian Nigeria
Graham
Grupo América
GMA Network
Global News
GEDI
Gaon Connection
FiveThirtyEight
Fox News
Filo.news
The Financial Times
Eyewitness News
Factly
The Economist
Europa Press
Eastern Broadcasting Company
DataBaaz
Dagbladet
Complex
Channels TV
Ciaopeople
BuzzFeed News
CBS News
Brut
Digital Indian publisher increases page views
German publisher diversifies revenue with audience engagement
Bonnier News growing subscribers through cross-sell opportunities
Mumbai publisher increases digital advertising revenue
Bloomberg
BhaDiPa
Band
The Atlantic
Atresmedia
Asianet News
Thairath
Arena Holdings
Advance Local
ABS-CBN
Reader Engagement leads to 10x Programmatic Revenue
Define Your Channel's Voice (ft. Vox)
Taiwanese publisher uses bespoke model to boost reader engagement.
Feminist publication forges new connections
How local news can help publishers drive revenue
La Diaria democratiza la tecnología de las redacciones en América Latina
News & Media Group reached new users
WRAL boosted newsletter signups
Village Media improves their overall reader engagement
The New Yorker improved their subscription performance
Rappler empowered its news organization with better user data to achieve digital sustainability
Proto Thema expanded audience outreach through new channels
Klix increased engagement through better understanding their readers
Johnston Press drove engagement through newsletter subscriptions
Dainik Jagran improved engagement during India’s General Election by Taking advantage of a cultural moment
Netzwelt boosts engagement with a site redesign informed by News Consumer Insights
Complex Networks increases purchases by 300% using News Consumer Insights
Business Insider grew their subscription business
Lee Enterprises Tripled Digital Subscriptions
Project FUSE and Local Media Consortsium: Helping news publishers leverage first party data
Buzzfeed News launched a contribution model
San Francisco Chronicle improves mobile subscriptions rate by 54% with help from News Consumer Insights.
How EBRA made customer experience its top priority
Digital transformation through future-proof data
Robin puts tech in the hands of journalists to scale video production
Le Monde launched Le Monde Ateliers
Australian broadcaster increases engagement
The JoongAng increased daily users and conversions with ML-based recommendation system
The JoongAng increased ad revenue with implementation of Google Ad Manager 360
Diario colombiano lanza una incubadora de talentos digitales
Colombian daily launches digital talent incubator
Periódico aumenta ingresos con videos de YouTube
Newspaper boosts revenue with YouTube videos
La Diaria democratizes newsroom tech in Latin America
Indonesian Publishers Optimize and Monetize Their Websites, Resulting in a 95% Uplift in Digital Revenue