Case studies

"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo

"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News

The Boston Globe’s investigation into automotive records yields a Pulitzer Prize

Ripples Nigeria is a news platform committed to data-driven environmental reporting

CekFakta is a collaborative effort to fight the spread of mis and disinformation.

READr explores how to build trust in news through reader engagement and participation

Chicas Poderosas works to coach and support women and LGBTQ+ journalists

A women-founded network of journalists and news organizations across Mexico

Media Diversity Australia advocates for greater diversity in Australian media

Les coops de l'information is a cooperative of six publications in Quebec

Alma Preta informs Brazilian society from a Black and peripheral racial perspective

DataLEADS, the India Training Network has trained more than 35,000 Indian journalists

The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

Significantly growing their digital advertising revenue

Capitalizing on a strong established readership in the local market.

A distinctive digital destination for millions of fans at 7NEWS.com.au

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

German media group provides critical information while limiting harmful triggers.

Finnish media brand boosts user engagement with My News Service features.

How Kyodo News is Transforming Diversity

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

48% New Viewers, 43% More Views, 100M+ Minutes

Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

Monetising both hyperlocal and network audiences with direct and programmatic ads

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

Publisher creates cross-team working groups to foster innovation and agility.

Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users

Delfi’s new user-commenting platform uses AI to combat disinformation.

Eenadu designs new Ad Management System (AMS), increasing revenue.

Developing an Enhanced Interface and Experience on Web and e-reader platforms

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

Local newspaper in Mexico innovates to better reach their audience.

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

Stuff redesigned and rebuilt their site with future-fit technology.

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

Uttra News increases ad revenue by 484% with Progressive Web App technology

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

Bonnier News growing subscribers through cross-sell opportunities

Full featured app incentives farmers to switch to a paid digital subscription

Growing visitors and views with a refreshed digital presence and strategy

Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

Google One Tap Unlocks User Sign-Up Floodgates for Sakal

Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

Digital paper adds to revenue streams with AI

Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

NZME expands their digital subscription products to include The Listener, increasing ARPU.

NZME adopts Dataform, enhancing data model reliability and quality.

In Poland, WP built a moderation engine to provide a safe platform for open discussion

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

How Article DNA is used to influence conversion and retention

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

Disway's mobile app a game-changer for its channel strategy

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

Making the truth easier to find

Prisa explores increased advertising revenue through the improvement of yield optimization and developing new commercial offerings for clients

The Oaklandside’s mission to inform and amplify underserved voices

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

Lampung.co's audience engagement soars with technical training and content curation

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

SWA launches mobile app with monetization features and receives training for web optimization

Suara Cirebon's digital transformation drives audience engagement

Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

Santa Cruz Local examines the viability of a Spanish-language product

La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

LebTown lays the groundwork to hire a managing editor

Exploring the right financial structure and processes for growth

Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

Público increases reach of digital subscribers through pivotal changes

La Croix, a French news publisher, shifts to digital-first from print

Kauppalehti engages female readers by using data to tailor content strategies

Irish Times accelerates digital growth and successfully extends audience reach

Inverness Courier embraces digital change by fostering a culture of experimentation

El Mundo improves ads & subscriptions amid press ad decline

El Confidencial implements a strategy to broaden reach and age demographic

Daily Maverick grows their audience in South Africa through data insight

German publisher diversifies revenue with audience engagement

Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

How The Buckeye Flame built a plan for revenue by leveraging their supporters

Financial planning helps Anchor Media expand revenue operations

The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

The Border Chronicle readies for growth after exiting incubator program

Newly built dashboard increased engagement with active users and drove new membership acquisition

NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

By optimizing its core web vitals, AP7AM was able to improve its page speed score by 78%

Redesigned and expanded entertainment and lifestyle verticals encouraged increased content production and drove efficiencies across business

Minnesota Women’s Press learns more about their readers and creates new content packages, attracting underwriting and individual contributions.

Innovative youth outreach provides training and internships to aspiring journalists from under-represented communities.

How local news can help publishers drive revenue

How EBRA made customer experience its top priority

End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

Creating a thriving community to drive engagement and revenue

South China Morning Post’s data-driven approach boosts user engagement

Digital transformation through future-proof data