Founded in 1981, CommonWealth Magazine reports on Taiwanese companies and industries, as well as Taiwan’s political and socio-economic environment. In 2007, it became the first financial news media in Taiwan to launch an English language website. But with an increasingly competitive media landscape, CommonWealth Magazine knew it needed to look beyond just quality content to attract users and continue to grow. CommonWealth Magazine had previously expanded its product portfolio but realized a need to build a common membership structure and create synergy across its teams in order to bring readers an improved user experience.
Through partnering with Google News Initiative (GNI) in December 2021, CommonWealth Magazine launched Membership Program 2.0. As part of the program, CommonWealth Magazine built a unified dashboard that offered a single view of its customers, and worked towards an organizational shift from being content-centric, to user-centric.