Diversify your revenue sources, estimate potential income, and launch new products.

Get the most from your digital ads and increase your advertising revenue.

Earn revenue from your audience with subscriptions, memberships, and contributions.

ジャーナリズム、差別化された会員特典、説得力のあるメッセージで価値提案を強化する方法を学びましょう。

調査、インタビュー、およびオーディエンス分析を活用して、潜在的な読者の収益機会のサイズを決定し、読者のニーズをよりよく理解する方法を学びます。

読者の収益を成功させるためのベストプラクティスの概要と、カリキュラム内の他のワークショップおよびサポート資料の概要。

忠実なオーディエンスを増やすために、業界の専門家や出版社からベストプラクティスを学びましょう。

読者の収益モデルの構築と拡大に関する業界の専門家や出版社からのベストプラクティスを学びましょう。

読者の収益モデルの構築と拡大に関する業界の専門家や出版社からのベストプラクティスを学びましょう。

読者の収益モデルにとって最も重要なユーザーファネルメトリックについて学び、それらを業界ベンチマークと比較し、パフォーマンスを向上させるために使用できる戦術を特定します。

組織を高レベルの読者収益戦略に集中させる方法を学び、それを運用計画と組み合わせて、目標の達成を支援します。

読者がサイトに戻ってきて長く滞在できるようにするためのベストプラクティスの概要。このモジュールでは、News Consumer Insightsと、それを使用して実用的でカスタムの推奨事項を取得し、オーディエンス戦略を改善する方法を紹介します。

最小限のリソースでも、北米のニュース組織が視聴者を増やし、関与させ、維持するために何をしたかを学びましょう。このパネルを通じて、実際の例について聞き、パネリストと質問について話し合います。

データを実用的な推奨事項に変える方法を学びましょう。このワークショップでは、より多くの訪問（ニュースレター、プッシュ通知、最適化された発見可能性など）とより長い訪問（改善された再循環戦略とより高速なサイト）を取得するために適用できる実用的なヒントについて詳しく説明します。

このモジュールでは、リソースが限られている小さなニュース組織内であっても、組織の構造とワークフローを調べることで、組織の文化をよりオーディエンス中心に構築する方法について説明します。

あなたのデジタルニュースのスタートアップは、どのようにして忠実な視聴者を見つけ、より持続可能になり、意味のある影響を生み出すことができますか？実験的な考え方を採用することによって。 GNIブートキャンプリーダーのフィリップスミスと実際のスタートアップファウンダーは、成功する成長実験を作成して実行する方法と、その結果を使用して将来のより良い戦略的決定を下す方法を理解するのに役立ちます。

This is your crash course on the legal, financial and operational details you need to know to get your startup running as soon as possible. Explore the different business models and financial implications to find the path that’s right for you, find resources to help you launch and grow your business idea, and join some recent startup founders for an extended Q&A to answer all of your burning questions.

So you are thinking about starting a news startup -- or you've already launched your idea and are on your way. The most successful news startups know who they are serving and what problems they are solving for their audience. Our veteran startup founders will share how to turn your mission into a successful business plan and help you think through ways you can serve your community and find your first readers.

デジタル広告の基本と、デジタル広告ビジネスを成功させるために必要なさまざまなツールの紹介。このモジュールは、プログラマティック広告ビジネスを持たない方や、デジタル広告の基本を復習したい方に適しています。

北米のニュース組織がWebコンテンツを収益化し、デジタル広告収入を増やすために何をしたかを学びましょう。このパネルでは、実際の例について聞き、パネリストと質問について話し合います。

オーディエンスインサイトを使用して、広告収入の可能性を最大化する方法を学びます。このワークショップでは、プライバシーに準拠した方法でデジタルオーディエンスを測定およびセグメント化することで、広告主へのバリュープロポジションを決定するのにどのように役立つかについて説明します。サイトのパフォーマンス、視認率、訪問頻度など、長期的な広告収入の成功の鍵となる要素について説明します。

このモジュールでは、販売ソリューションと製品戦略を開発する方法について詳しく説明します。広告製品の特定、キャンペーンの価格設定、オファリングのパッケージ化、およびキャンペーンのパフォーマンスの継続的な改善のための最善の戦術について説明します。

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.

Discover how to meet the demands of your digital readers and keep up-to-date with current trends by focusing on the new priorities: readers, data and assets. The session will cover: - Positioning yourselves in the digital world and rethinking your value proposition by completing the NICHE framework. - How creating a revenue mix might help you achieve commercial success in the short, medium and long term. - Planning strategically for the future and discovering new ‘priorities’

Learn more about how to evolve your traditional publishing business, support your culture and embrace the digital newsroom. The session will cover: - How you could restructure roles and priorities to help you succeed in the online world. - Ways to approach and develop your digital product. - Emerging technologies and how they could help you become a successful publisher.

Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution. The session will cover: New media and how you could use it to bring stories to life How digital content is created and ways to save time Different options to distribute content digitally and build repeat visits

Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search. The session will cover: An introductory understanding of search and how to structure your site. Ways you could improve your site speed and page load. Online assets and suggestions on how to improve mobile design for better user experience.

Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data. The session will cover: How to set-up and use Google Analytics to help gain insights into your content. Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools. How to consider your digital audience in more depth using the data maturity benchmark test.

Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed. The session will cover: Understanding the importance of your site’s speed and ways to optimise it. Understanding what metrics are available and how to identify those that matter to you. Recommendations and tips from our developer community.

Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense. The session will cover: How to set up your own AdSense profile and explore ad strategy via the strategy checklist. An introduction to the AdSense interface and explore some relevant types of adverts for your organisation. Different types of adverts available and look at the ad experience report.

Find out which ad types might work best for you and learn how to forecast your revenue rise and fall. The session will cover: Ways to design pages to help you increase your advertising impact. How you might increase your online ad viewability by using the viewability toolkit. An overview of what programmatic advertising is.

Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher. The session will cover: Ways that third party cookies could potentially have an impact in Chrome. Potential opportunities from contextual targeting. An overview of the importance of 1st party data and a single view of the reader.

Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques. The session will cover: How the landscape for programmatic strategy is changing and evolving. An introduction to the hybrid approach and examples of publishers that have had success with it. An overview of the different approaches to help maximise your yield with the programmatic funnel.

Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers. The session will cover: Different reader revenue options and introduce the GNI Reader Revenue playbook and tools. Some of the options available when implementing a subscription paywall. How to explore what makes your digital offering unique and suggestions of how to communicate your purpose to your readers.

Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success. The session will cover: Some of the options available to grow your readership and deepen reader engagement. Ways of tracking your organisation’s performance and identifying areas of improvement across the funnel. How to plan a long-term reader revenue goal, assign metrics to measure performance and implement tactics for success..

Explore different income streams online, and how you might diversify your revenue options. The session will cover: How to consider your current methods of income and take inspiration from other publishers around the world. Considering different platforms and how they could impact your return on investment. Ways you could plan for future revenue possibilities.

Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged. The session will cover: Ways in which you can estimate the size of your reader revenue opportunity. How you could use surveys and interviews to better understand reader needs. Some of the analytics you may want to consider in order to understand current readers’ behaviors.

Learn to build a robust strategy for your news organization using Product Thinking principles. In this workshop, we'll cover developing your mission and values, refining your value proposition, conducting a market analysis, and managing your product lifecycle.

Learn what lazy loading is, the effects it will have on site experience and Ad Manager metrics, and how to implement it on your site.

Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).

We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.

Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.

In this module, we'll focus on activities to build your product vision. This includes articulating your mission and values, developing your value proposition, conducting audience research and determining your product-market fit.

Learn how news organizations in North America have applied Product Thinking principles and methodologies to develop successful products. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

Execute your product vision using data-guided and iterative approaches. In this module, we'll discuss how to build out your product function, manage the product lifecycle, and integrate equity principles into your design process. This workshop is suitable for publishers who don’t currently have a product team and for those that are early in their product journey and want a refresher on the basics.

Learn best practices from industry experts and publishers on growing a loyal audience.

Learn how news organizations in Canada are approaching diversity, equity, and inclusion (DEI) in the newsroom and the industry at large. In this session, you’ll hear from a panel of Canadian publishers and experts on how and why DEI must be a top priority.

Learn to reinforce your product vision across your organization. In this module, we'll discuss how to strategically integrate product roles into your organizational structure, set up your organization to stay focused on product, integrate product thinking principles into your workflows, and hold your organization accountable to product-centered goals.

デザイン思考を使用して実際のビジネス課題のソリューションを開発した、アジア太平洋地域の7つのメディア企業からの教訓を探ります。

Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.

グローバルな出版社や業界の専門家からのベストプラクティスと教訓を活用して、読者の収益モデルを強化します。

世界中のサイト運営者からのベストプラクティスとレッスンで、視聴者を増やし、忠誠心を高めましょう。

ニュース組織がオンラインオーディエンスを分析して拡大するのに役立つ、Googleニュースイニシアチブによって開発されたリソースの概要。オーディエンスの行動をよりよく理解し、オーディエンスのサイズとエンゲージメントを増やし、データ分析ツールのスキルを高めるための手順をガイドします。

ニュース組織がオンラインオーディエンスのサイズを拡大し、オーディエンスがニュース報道に費やす時間を増やすのに役立つ、Googleニュースイニシアチブのリソースと戦術の概要。

ニュース組織が「視聴者中心の文化」を発展させ、コミュニティのニーズに合わせてニュース報道を整理するのに役立つ、Googleニュースイニシアチブのリソースと戦術の概要。

ニュースビジネスを立ち上げる際に考慮すべき課題と考えられる解決策を理解する

ニュース組織がデータ戦略を構築および推進するために取る戦略的および戦術的なステップについて学びます。

ニュースタグ付けガイドは、より良いデータを収集することでGoogleAnalyticsを最大限に活用するのに役立つ無料のツールです。

ユーザーファネル全体のパフォーマンスを業界ベンチマークと比較します。パフォーマンスを向上させるために使用できる戦術を特定します。

読者の収益機会のサイズを決定します。重要な変数の変更が収益の可能性にどのように影響するかを理解します。

読者の長期的な収益目標を達成するための一連の戦術と活動を開発します。

データ成熟度ベンチマークの演習は、データをどの程度使用してビジネス目標を前進させているかを評価し、将来を計画するときにカスタマイズされた推奨事項を提供するのに役立ちます。