Diversify your revenue sources, estimate potential income, and launch new products.

Get the most from your digital ads and increase your advertising revenue.

Earn revenue from your audience with subscriptions, memberships, and contributions.

저널리즘, 차별화된 멤버십 혜택, 매력적인 메시지를 통해 가치 제안을 강화하는 방법을 알아보세요.

설문조사, 인터뷰 및 잠재고객 분석을 활용하여 잠재적인 독자 수익 기회를 파악하고 독자의 요구 사항을 더 잘 이해하는 방법을 알아보세요.

독자 수익 성공을 위한 모범 사례 요약 및 커리큘럼의 다른 워크샵 및 지원 자료 개요.

충성도 높은 잠재고객 증가에 대한 업계 전문가 및 퍼블리셔의 모범 사례를 알아보세요.

독자 수익 모델 구축 및 성장에 대한 업계 전문가 및 게시자의 모범 사례를 알아보십시오.

독자 수익 모델 구축 및 성장에 대한 업계 전문가 및 게시자의 모범 사례를 알아보십시오.

독자 수익 모델에 대한 가장 중요한 사용자 유입경로 측정항목에 대해 알아보고, 업계 벤치마크와 비교하고, 실적을 개선하는 데 사용할 수 있는 전술을 식별합니다.

높은 수준의 독자 수익 전략에 조직을 집중하고 목표 달성에 도움이 되는 운영 계획과 결합하는 방법을 알아보십시오.

독자가 사이트를 다시 방문하고 더 오래 머물 수 있도록 하는 모범 사례에 대한 개요입니다. 이 모듈에서는 News Consumer Insights를 소개하고 이를 사용하여 잠재고객 전략을 개선하기 위해 실행 가능한 맞춤형 권장 사항을 얻는 방법을 소개합니다.

북미의 뉴스 조직이 최소한의 리소스로도 시청자를 늘리고 참여를 유도하고 유지하기 위해 무엇을 했는지 알아보십시오. 이 패널을 통해 실제 사례에 대해 듣고 패널리스트와 질문에 대해 토론합니다.

데이터를 실행 가능한 권장 사항으로 바꾸는 방법을 배웁니다. 이 워크숍에서는 더 많은 방문(예: 뉴스레터, 푸시 알림 및 최적화된 검색 가능성을 통해)과 더 긴 방문(개선된 재순환 전략 및 더 빠른 사이트를 통해)을 얻기 위해 적용할 수 있는 실용적인 팁에 대해 더 깊이 알아볼 것입니다.

이 모듈에서는 리소스가 제한된 소규모 뉴스 조직 내에서도 조직 구조와 워크플로를 조사하여 조직의 문화를 보다 청중 중심적으로 구축할 수 있는 방법에 대해 논의합니다.

디지털 뉴스 스타트업이 충성도 높은 청중을 찾고 지속 가능하며 의미 있는 영향을 줄 수 있는 방법은 무엇입니까? 실험적 사고방식을 채택함으로써. GNI Boot Camp 리더인 Phillip Smith와 실제 스타트업 창업자가 성공적인 성장 실험을 만들고 실행하는 방법과 그 결과를 사용하여 미래를 위한 더 나은 전략적 결정을 내리는 방법을 이해하는 데 도움을 줄 것입니다.

This is your crash course on the legal, financial and operational details you need to know to get your startup running as soon as possible. Explore the different business models and financial implications to find the path that’s right for you, find resources to help you launch and grow your business idea, and join some recent startup founders for an extended Q&A to answer all of your burning questions.

So you are thinking about starting a news startup -- or you've already launched your idea and are on your way. The most successful news startups know who they are serving and what problems they are solving for their audience. Our veteran startup founders will share how to turn your mission into a successful business plan and help you think through ways you can serve your community and find your first readers.

디지털 광고의 기본 사항과 성공적인 디지털 광고 비즈니스를 운영하는 데 필요한 다양한 도구를 소개합니다. 이 모듈은 프로그래매틱 광고 비즈니스가 없거나 디지털 광고의 기본을 복습하고자 하는 사람들에게 적합합니다.

북미의 뉴스 조직이 웹 콘텐츠에서 수익을 창출하고 디지털 광고 수익을 늘리기 위해 무엇을 했는지 알아보십시오. 이 패널에서는 실제 사례에 대해 듣고 패널리스트와 질문에 대해 토론합니다.

잠재고객 인사이트를 사용하여 광고 수익 잠재력을 극대화하는 방법을 배웁니다. 이 워크숍에서는 개인정보 보호를 준수하는 방식으로 디지털 잠재고객을 측정하고 분류하는 것이 광고주에 대한 가치 제안을 결정하는 데 어떻게 도움이 되는지 논의할 것입니다. 사이트 성능, 조회가능성 및 방문 빈도와 같은 장기적인 광고 수익 성공의 핵심 요소에 대해 살펴보겠습니다.

이 모듈에서는 판매 솔루션 및 제품 전략을 개발하는 방법에 대해 자세히 설명합니다. 광고 제품 식별, 캠페인 가격 책정, 제품 패키징, 캠페인 성과 지속적 개선을 위한 최상의 전술에 대해 논의할 것입니다.

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.

Discover how to meet the demands of your digital readers and keep up-to-date with current trends by focusing on the new priorities: readers, data and assets. The session will cover: - Positioning yourselves in the digital world and rethinking your value proposition by completing the NICHE framework. - How creating a revenue mix might help you achieve commercial success in the short, medium and long term. - Planning strategically for the future and discovering new ‘priorities’

Learn more about how to evolve your traditional publishing business, support your culture and embrace the digital newsroom. The session will cover: - How you could restructure roles and priorities to help you succeed in the online world. - Ways to approach and develop your digital product. - Emerging technologies and how they could help you become a successful publisher.

Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution. The session will cover: New media and how you could use it to bring stories to life How digital content is created and ways to save time Different options to distribute content digitally and build repeat visits

Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search. The session will cover: An introductory understanding of search and how to structure your site. Ways you could improve your site speed and page load. Online assets and suggestions on how to improve mobile design for better user experience.

Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data. The session will cover: How to set-up and use Google Analytics to help gain insights into your content. Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools. How to consider your digital audience in more depth using the data maturity benchmark test.

Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed. The session will cover: Understanding the importance of your site’s speed and ways to optimise it. Understanding what metrics are available and how to identify those that matter to you. Recommendations and tips from our developer community.

Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense. The session will cover: How to set up your own AdSense profile and explore ad strategy via the strategy checklist. An introduction to the AdSense interface and explore some relevant types of adverts for your organisation. Different types of adverts available and look at the ad experience report.

Find out which ad types might work best for you and learn how to forecast your revenue rise and fall. The session will cover: Ways to design pages to help you increase your advertising impact. How you might increase your online ad viewability by using the viewability toolkit. An overview of what programmatic advertising is.

Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher. The session will cover: Ways that third party cookies could potentially have an impact in Chrome. Potential opportunities from contextual targeting. An overview of the importance of 1st party data and a single view of the reader.

Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques. The session will cover: How the landscape for programmatic strategy is changing and evolving. An introduction to the hybrid approach and examples of publishers that have had success with it. An overview of the different approaches to help maximise your yield with the programmatic funnel.

Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers. The session will cover: Different reader revenue options and introduce the GNI Reader Revenue playbook and tools. Some of the options available when implementing a subscription paywall. How to explore what makes your digital offering unique and suggestions of how to communicate your purpose to your readers.

Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success. The session will cover: Some of the options available to grow your readership and deepen reader engagement. Ways of tracking your organisation’s performance and identifying areas of improvement across the funnel. How to plan a long-term reader revenue goal, assign metrics to measure performance and implement tactics for success..

Explore different income streams online, and how you might diversify your revenue options. The session will cover: How to consider your current methods of income and take inspiration from other publishers around the world. Considering different platforms and how they could impact your return on investment. Ways you could plan for future revenue possibilities.

Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged. The session will cover: Ways in which you can estimate the size of your reader revenue opportunity. How you could use surveys and interviews to better understand reader needs. Some of the analytics you may want to consider in order to understand current readers’ behaviors.

Learn to build a robust strategy for your news organization using Product Thinking principles. In this workshop, we'll cover developing your mission and values, refining your value proposition, conducting a market analysis, and managing your product lifecycle.

Learn what lazy loading is, the effects it will have on site experience and Ad Manager metrics, and how to implement it on your site.

Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).

We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.

Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.

In this module, we'll focus on activities to build your product vision. This includes articulating your mission and values, developing your value proposition, conducting audience research and determining your product-market fit.

Learn how news organizations in North America have applied Product Thinking principles and methodologies to develop successful products. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

Execute your product vision using data-guided and iterative approaches. In this module, we'll discuss how to build out your product function, manage the product lifecycle, and integrate equity principles into your design process. This workshop is suitable for publishers who don’t currently have a product team and for those that are early in their product journey and want a refresher on the basics.

Learn best practices from industry experts and publishers on growing a loyal audience.

Learn how news organizations in Canada are approaching diversity, equity, and inclusion (DEI) in the newsroom and the industry at large. In this session, you’ll hear from a panel of Canadian publishers and experts on how and why DEI must be a top priority.

Learn to reinforce your product vision across your organization. In this module, we'll discuss how to strategically integrate product roles into your organizational structure, set up your organization to stay focused on product, integrate product thinking principles into your workflows, and hold your organization accountable to product-centered goals.

디자인 사고를 사용하여 실제 비즈니스 과제에 대한 솔루션을 개발한 아시아 태평양 지역의 7개 미디어 회사의 교훈을 살펴보십시오.

Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.

글로벌 퍼블리셔와 업계 전문가의 모범 사례와 교훈을 통해 독자 수익 모델을 강화하십시오.

전 세계 퍼블리셔의 모범 사례와 교훈을 통해 잠재고객을 늘리고 충성도를 높이세요.

뉴스 조직이 온라인 잠재고객을 분석하고 늘리는 데 도움이 되도록 Google 뉴스 이니셔티브에서 개발한 리소스 요약입니다. 우리는 청중 행동을 더 잘 이해하고 청중의 규모와 참여를 늘리며 데이터 분석 도구에 대한 숙련도를 높이는 단계를 안내합니다.

뉴스 조직이 온라인 잠재고객 규모를 늘리고 잠재고객이 뉴스 보도에 보내는 시간을 늘리는 데 도움이 되는 Google 뉴스 이니셔티브의 리소스 및 전술에 대한 개요입니다.

뉴스 조직이 '시청자 중심 문화'를 개발하고 커뮤니티의 요구 사항에 따라 뉴스 보도를 구성하는 데 도움이 되는 Google 뉴스 이니셔티브의 리소스 및 전술에 대한 개요입니다.

뉴스 비즈니스를 시작할 때 고려해야 할 과제와 가능한 솔루션 이해

뉴스 조직이 데이터 전략을 구축하고 발전시키기 위해 취하는 전략적 및 전술적 단계에 대해 알아보십시오.

News Tagging Guide는 더 나은 데이터를 캡처하여 Google Analytics를 최대한 활용하는 데 도움이 되는 무료 도구입니다.

사용자 유입경로 전반의 실적을 업계 벤치마크와 비교하세요. 성과를 개선하기 위해 사용할 수 있는 전술을 식별합니다.

독자 수익 기회의 크기를 조정하십시오. 주요 변수의 변경이 잠재 수익에 어떤 영향을 미치는지 이해하십시오.

장기적인 독자 수익 목표를 달성하기 위한 일련의 전술과 활동을 개발하십시오.

데이터 성숙도 벤치마킹은 비즈니스 목표를 달성하기 위해 데이터를 얼마나 잘 사용하고 있는지 평가하는 데 도움이 되며 미래를 계획할 때 맞춤형 권장 사항을 제공합니다.