Diversify your revenue sources, estimate potential income, and launch new products.

Get the most from your digital ads and increase your advertising revenue.

Earn revenue from your audience with subscriptions, memberships, and contributions.

Aprenda como fortalecer sua proposta de valor com jornalismo, benefícios diferenciados de associação e mensagens atraentes.

Aprenda como dimensionar sua oportunidade potencial de receita de leitor e entender melhor as necessidades de seus leitores, aproveitando pesquisas, entrevistas e análises de público.

Um resumo das práticas recomendadas para o sucesso da receita do leitor e uma visão geral de outros workshops e materiais de apoio no currículo.

Aprenda as práticas recomendadas de especialistas do setor e editores para aumentar um público fiel.

Aprenda as melhores práticas de especialistas da indústria e editores na construção e crescimento de modelos de receita de leitores.

Aprenda as melhores práticas de especialistas da indústria e editores na construção e crescimento de modelos de receita de leitores.

Aprenda sobre as métricas de funil de usuário mais importantes para seu modelo de receita de leitor, compare-as com benchmarks do setor e identifique táticas que você pode usar para melhorar seu desempenho.

Aprenda como concentrar sua organização em uma estratégia de receita de leitores de alto nível e combine isso com um plano operacional para ajudá-lo a atingir seu objetivo.

Uma visão geral das práticas recomendadas para fazer com que seus leitores voltem ao seu site e permaneçam por mais tempo. Neste módulo, apresentaremos o News Consumer Insights e como você pode usá-lo para obter recomendações práticas e personalizadas para melhorar sua estratégia de público.

Saiba o que as organizações de notícias na América do Norte têm feito para crescer, envolver e reter seu público, mesmo com o mínimo de recursos. Por meio deste painel, você ouvirá exemplos práticos e discutirá suas perguntas com os painelistas.

Aprenda a transformar seus dados em recomendações acionáveis. Neste workshop, vamos nos aprofundar em dicas práticas que você pode aplicar para obter mais visitas (por exemplo, por meio de boletins informativos, notificações push e descoberta otimizada), bem como visitas mais longas (por meio de uma estratégia de recirculação aprimorada e um site mais rápido).

Neste módulo, discutiremos maneiras pelas quais você pode construir a cultura de sua organização para ser mais centrada no público, examinando a estrutura e os fluxos de trabalho de sua organização, mesmo dentro de uma pequena organização de notícias com recursos limitados.

Como sua startup de notícias digitais pode encontrar membros leais ao público, se tornar mais sustentável e criar um impacto significativo? Ao adotar uma mentalidade de experimentação. O líder do Boot Camp da GNI, Phillip Smith, e os fundadores de startups da vida real irão ajudá-lo a entender como criar e executar um experimento de crescimento bem-sucedido e como você pode usar os resultados para tomar melhores decisões estratégicas para o seu futuro.

This is your crash course on the legal, financial and operational details you need to know to get your startup running as soon as possible. Explore the different business models and financial implications to find the path that’s right for you, find resources to help you launch and grow your business idea, and join some recent startup founders for an extended Q&A to answer all of your burning questions.

So you are thinking about starting a news startup -- or you've already launched your idea and are on your way. The most successful news startups know who they are serving and what problems they are solving for their audience. Our veteran startup founders will share how to turn your mission into a successful business plan and help you think through ways you can serve your community and find your first readers.

Uma introdução aos fundamentos da publicidade digital e às diferentes ferramentas necessárias para administrar um negócio de publicidade digital de sucesso. Este módulo é adequado para quem não tem empresas de anúncios programáticos ou deseja uma atualização sobre os fundamentos da publicidade digital.

Saiba o que as organizações de notícias na América do Norte têm feito para monetizar seu conteúdo da web e aumentar a receita de publicidade digital. Neste painel, você ouvirá exemplos práticos e discutirá suas perguntas com os painelistas.

Aprenda a maximizar o potencial de receita de publicidade usando informações sobre o público. Neste workshop, discutiremos como medir e segmentar seu público digital de maneiras compatíveis com a privacidade pode ajudá-lo a determinar sua proposta de valor para os anunciantes. Abordaremos os fatores que são essenciais para o sucesso da receita de publicidade em longo prazo, como desempenho do site, taxas de visibilidade e frequência de visitas.

Neste módulo, vamos mergulhar em como desenvolver soluções de vendas e estratégias de produtos. Discutiremos as melhores táticas para identificar produtos de publicidade, campanhas de preços, empacotamento de suas ofertas e melhorar continuamente o desempenho da campanha.

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.

Discover how to meet the demands of your digital readers and keep up-to-date with current trends by focusing on the new priorities: readers, data and assets. The session will cover: - Positioning yourselves in the digital world and rethinking your value proposition by completing the NICHE framework. - How creating a revenue mix might help you achieve commercial success in the short, medium and long term. - Planning strategically for the future and discovering new ‘priorities’

Learn more about how to evolve your traditional publishing business, support your culture and embrace the digital newsroom. The session will cover: - How you could restructure roles and priorities to help you succeed in the online world. - Ways to approach and develop your digital product. - Emerging technologies and how they could help you become a successful publisher.

Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution. The session will cover: New media and how you could use it to bring stories to life How digital content is created and ways to save time Different options to distribute content digitally and build repeat visits

Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search. The session will cover: An introductory understanding of search and how to structure your site. Ways you could improve your site speed and page load. Online assets and suggestions on how to improve mobile design for better user experience.

Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data. The session will cover: How to set-up and use Google Analytics to help gain insights into your content. Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools. How to consider your digital audience in more depth using the data maturity benchmark test.

Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed. The session will cover: Understanding the importance of your site’s speed and ways to optimise it. Understanding what metrics are available and how to identify those that matter to you. Recommendations and tips from our developer community.

Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense. The session will cover: How to set up your own AdSense profile and explore ad strategy via the strategy checklist. An introduction to the AdSense interface and explore some relevant types of adverts for your organisation. Different types of adverts available and look at the ad experience report.

Find out which ad types might work best for you and learn how to forecast your revenue rise and fall. The session will cover: Ways to design pages to help you increase your advertising impact. How you might increase your online ad viewability by using the viewability toolkit. An overview of what programmatic advertising is.

Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher. The session will cover: Ways that third party cookies could potentially have an impact in Chrome. Potential opportunities from contextual targeting. An overview of the importance of 1st party data and a single view of the reader.

Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques. The session will cover: How the landscape for programmatic strategy is changing and evolving. An introduction to the hybrid approach and examples of publishers that have had success with it. An overview of the different approaches to help maximise your yield with the programmatic funnel.

Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers. The session will cover: Different reader revenue options and introduce the GNI Reader Revenue playbook and tools. Some of the options available when implementing a subscription paywall. How to explore what makes your digital offering unique and suggestions of how to communicate your purpose to your readers.

Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success. The session will cover: Some of the options available to grow your readership and deepen reader engagement. Ways of tracking your organisation’s performance and identifying areas of improvement across the funnel. How to plan a long-term reader revenue goal, assign metrics to measure performance and implement tactics for success..

Explore different income streams online, and how you might diversify your revenue options. The session will cover: How to consider your current methods of income and take inspiration from other publishers around the world. Considering different platforms and how they could impact your return on investment. Ways you could plan for future revenue possibilities.

Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged. The session will cover: Ways in which you can estimate the size of your reader revenue opportunity. How you could use surveys and interviews to better understand reader needs. Some of the analytics you may want to consider in order to understand current readers’ behaviors.

Learn to build a robust strategy for your news organization using Product Thinking principles. In this workshop, we'll cover developing your mission and values, refining your value proposition, conducting a market analysis, and managing your product lifecycle.

Learn what lazy loading is, the effects it will have on site experience and Ad Manager metrics, and how to implement it on your site.

Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).

We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.

Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.

In this module, we'll focus on activities to build your product vision. This includes articulating your mission and values, developing your value proposition, conducting audience research and determining your product-market fit.

Learn how news organizations in North America have applied Product Thinking principles and methodologies to develop successful products. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

Execute your product vision using data-guided and iterative approaches. In this module, we'll discuss how to build out your product function, manage the product lifecycle, and integrate equity principles into your design process. This workshop is suitable for publishers who don’t currently have a product team and for those that are early in their product journey and want a refresher on the basics.

Learn best practices from industry experts and publishers on growing a loyal audience.

Learn how news organizations in Canada are approaching diversity, equity, and inclusion (DEI) in the newsroom and the industry at large. In this session, you’ll hear from a panel of Canadian publishers and experts on how and why DEI must be a top priority.

Learn to reinforce your product vision across your organization. In this module, we'll discuss how to strategically integrate product roles into your organizational structure, set up your organization to stay focused on product, integrate product thinking principles into your workflows, and hold your organization accountable to product-centered goals.

Explore as lições de sete empresas de mídia na Ásia-Pacífico que usaram design thinking para desenvolver soluções para desafios de negócios reais.

Saiba mais sobre as decisões estratégicas e táticas necessárias para construir e otimizar um negócio de receita de publicidade digital.

Fortaleça seu modelo de receita de leitores com as melhores práticas e lições de editores globais e especialistas do setor.

Aumente seu público e melhore a lealdade com as melhores práticas e lições de editores em todo o mundo.

Um resumo dos recursos desenvolvidos pela Iniciativa Google Notícias para ajudar as organizações de notícias a analisar e aumentar seu público on-line. Nós orientamos através de etapas para entender melhor o comportamento do público, aumentar o tamanho e o envolvimento de seu público e nos tornarmos mais qualificados com ferramentas de análise de dados.

Uma visão geral dos recursos e táticas da Iniciativa Google Notícias para ajudar as agências de notícias a aumentar o tamanho do seu público on-line e aumentar o tempo que o público gasta com a cobertura de notícias.

Uma visão geral dos recursos e táticas da Iniciativa Google Notícias para ajudar as organizações de notícias a desenvolver uma "cultura centrada no público" e organizar sua cobertura de notícias de acordo com as necessidades de sua comunidade.

Compreenda os desafios e as possíveis soluções a serem considerados ao lançar um negócio de notícias

Aprenda sobre as etapas estratégicas e táticas que as organizações de notícias realizam para construir e desenvolver suas estratégias de dados.

O News Tagging Guide é uma ferramenta gratuita que ajuda você a aproveitar ao máximo o Google Analytics, capturando dados melhores.

Compare seu desempenho no funil do usuário com os benchmarks do setor. Identifique táticas que você pode usar para melhorar seu desempenho.

Dimensione sua oportunidade de receita de leitor. Entenda como as mudanças nas variáveis principais afetam seu potencial de receita.

Desenvolva um conjunto de táticas e atividades para atingir seus objetivos de receita de leitores de longo prazo.

Nosso exercício de benchmarking de maturidade de dados ajuda a avaliar o quão bem você está usando os dados para avançar seus objetivos de negócios e fornece recomendações personalizadas enquanto você planeja seu futuro.