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We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals.

Data Maturity Playbook

Learn about the strategic and tactical steps that news organizations take to build and advance their data strategies.

Interactive Exercise

Our Data Maturity Benchmarking exercise helps you assess how well you are using data to advance your business goals and provides customized recommendations as you plan your future.

Sign up for Workshops

Google and industry experts will walk you through the materials included in the playbook and interactive exercises and offer clear and practical recommendations.


Learn more about the Data Labs we’ve held across the world.

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