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Business Resources

Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
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Lab Reader Revenue

Canada (Contributions) - Reader Revenue

Partners:

News Revenue Hub, Membership Puzzle Project

Participants:

Glacier Media, Village Media

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Lab Reader Revenue

Latin America - Reader Revenue

Partners:

Mather Economics, WAN-IFRA

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Lab Reader Revenue

Latin America (Contributions) - Reader Revenue

Partners:

Blacksip Digital, Mirum, Technology For Solutions, Iconosur, News Revenue Hub, Membership Puzzle Project, WAN-IFRA

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Lab Reader Revenue

Europe (Subscriptions) - Reader Revenue

Partners:

FT Strategies, INMA

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Lab Reader Revenue

Asia-Pacific (Subscriptions) - Reader Revenue

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Lab Audience Development

Table Stakes Europe - Audience Development

Partners:

WAN-IFRA (Europe)

Participants:

Round 1: DC Thomson Media (United Kingdom), Diari Ara (Spain), Diário de Notícias (Lisbon, Portugal), Edinet (Italy), EDN - Empresa do Diário de Notícias (Madeira, Portugal), Heidenheimer Zeitung (Germany), Henneo Media (Spain), Lensing Media (Germany), Medienhaus Aachen (Germany), NOZ Medien (Germany), Le Parisien (France), Le Télégramme (France), Le Quotidien Jurassien (Suisse) and Südkurier (Germany)

Round 2: Editions de l’Avenir, La Voix du Nord, Le Point, Les Echos, Sud Ouest, Tiroler Tageszeitung, Irish Examiner Limited, DuMont Rheinland, General-Anzeiger Bonn, Neue Pressegesellschaft, Nordkurier Mediengruppe,Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ), NOZ, Saarbrücker Zeitung / Trierischer, Volksfreund, Schwäbisch Media, Zeitungsverlag Waiblingen, Mediotejo, SME.sk (Petit Press, a.s.), Diario de Navarra, Grupo Godó de Comunicación, Grupo SERRA, Vocento, 24 heures, Baylis Media Ltd

Lab Reports:

Table Stakes Europe

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Lab Reader Revenue

Americas (Subscriptions) - Reader Revenue

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Lab Advertising Revenue

North America - Advertising Revenue

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Lab Advertising Revenue

North America (Rewarded Ads) - Advertising Revenue

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Lab Data

North America - Data

Partners:

Deloitte Consulting, Local Media Association

Lab Reports:

Data Lab Report

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Lab Data

Asia Pacific - Data

Partners:

MightyHive, 55 the data company, Datalicious, e-Agency, Tatvic

Lab Reports:

APAC Data Lab Report

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Lab Audience Development

Asia Pacific - Audience Development

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Lab Product

Asia Pacific

Partners:

Echos, Splice

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Lab Digital Startups

Hispanoamérica - Digital Startups

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Lab Digital Startups

Europe - Digital Startups

Partners:

European Journalism Center, Media Lab Bayern

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Lab Digital Startups

India - Digital Startups

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Lab Product

Latin America