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Business Resources

Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
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Announcements: Canada Workshop Series are now open!

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

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Lab Reader Revenue
Canada (Contributions) - Reader Revenue
Partners:

News Revenue Hub, Membership Puzzle Project

Participants:

Glacier Media, Village Media

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Lab Reader Revenue
Latin America - Reader Revenue
Partners:

Mather Economics, WAN-IFRA

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Lab Reader Revenue
Latin America (Contributions) - Reader Revenue
Partners:

Blacksip Digital, Mirum, Technology For Solutions, Iconosur, News Revenue Hub, Membership Puzzle Project, WAN-IFRA

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Lab Reader Revenue
Europe (Subscriptions) - Reader Revenue
Partners:

FT Strategies, INMA

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Lab Reader Revenue
Asia-Pacific (Subscriptions) - Reader Revenue
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Lab Audience Development
Table Stakes Europe - Audience Development
Partners:

WAN-IFRA (Europe)

Participants:

Round 1: DC Thomson Media (United Kingdom), Diari Ara (Spain), Diário de Notícias (Lisbon, Portugal), Edinet (Italy), EDN - Empresa do Diário de Notícias (Madeira, Portugal), Heidenheimer Zeitung (Germany), Henneo Media (Spain), Lensing Media (Germany), Medienhaus Aachen (Germany), NOZ Medien (Germany), Le Parisien (France), Le Télégramme (France), Le Quotidien Jurassien (Suisse) and Südkurier (Germany)

Round 2: Editions de l’Avenir, La Voix du Nord, Le Point, Les Echos, Sud Ouest, Tiroler Tageszeitung, Irish Examiner Limited, DuMont Rheinland, General-Anzeiger Bonn, Neue Pressegesellschaft, Nordkurier Mediengruppe,Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ), NOZ, Saarbrücker Zeitung / Trierischer, Volksfreund, Schwäbisch Media, Zeitungsverlag Waiblingen, Mediotejo, SME.sk (Petit Press, a.s.), Diario de Navarra, Grupo Godó de Comunicación, Grupo SERRA, Vocento, 24 heures, Baylis Media Ltd

Lab Reports:

Table Stakes Europe

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Lab Reader Revenue
Americas (Subscriptions) - Reader Revenue
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Lab Advertising Revenue
North America - Advertising Revenue
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Lab Advertising Revenue
North America (Rewarded Ads) - Advertising Revenue
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Lab Data
North America - Data
Partners:

Deloitte Consulting, Local Media Association

Lab Reports:

Data Lab Report

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Lab Data
Asia Pacific - Data
Partners:

MightyHive, 55 the data company, Datalicious, e-Agency, Tatvic

Lab Reports:

APAC Data Lab Report

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Lab Audience Development
Asia Pacific - Audience Development
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Lab Product
Asia Pacific
Partners:

Partners: Echos, Splice

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Lab Digital Startups
Hispanoamérica - Digital Startups
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Lab Digital Startups
Europe - Digital Startups
Partners:

European Journalism Center, Media Lab Bayern

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Lab Digital Startups
India - Digital Startups