Audience Best Practices
Discover how publishers grew their audiences from our Audience Lab
Reader Revenue Best Practices
Discover how publishers grew reader revenue from our Subscriptions Lab
Ad Revenue Best Practices
Discover how publishers grew ad revenue from our Ad Transformation Lab
Product Best Practices
Discover how publishers applied product thinking to their news orgs from our Product Lab
News Tagging Guide (NTG)
News Tagging Guide is a free tool that helps you make the most of Google Analytics by capturing better data.
Data Maturity Playbook
Learn about the strategic and tactical steps that news organizations take to build and advance their data strategies.
GNI Startups Playbook
Understand the challenges and possible solutions to consider when launching a news business
Building an Audience-Centric Culture
An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.
Google News Initiative News Consumer Insights Playbook
Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.
Understanding your Audience
A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.
Growing Reach and Deepening Engagement
An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.
Advertising Revenue Playbook
Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.
Reader Revenue Playbook
Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.