Skip to main content
Resources
Case Studies & Research
About
  • English (GB)
  • English
  • العربيّة
  • বাংলা
  • Français
  • Deutsch
  • עברית
  • हिंदी
  • Bahasa Indonesia
  • Italiano
  • 한국어
  • 日本語
  • Nederlands
  • Polski
  • Português brasileiro
  • Español (LatAm)
  • Español
  • ภาษาไทย
  • Türkçe
  • 繁體中文
  • Česky
  • Tiếng việt
Not sure where to start? Take a short quiz to get personalized recommendations.
What's your goal today
your can select more than one
Please select your focus area 2
your can select more than one
Previous
Continue

No Results Found


We couldn't find what you are looking for

Business Resources

Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
Quick Links
Reader Revenue
Audience Development
Digital Startups
Data
Advertising Revenue
Product

Featured

Workshop

Audience Best Practices

Discover how publishers grew their audiences from our Audience Lab

Watch
Workshop

Reader Revenue Best Practices

Discover how publishers grew reader revenue from our Subscriptions Lab

Watch
Workshop

Ad Revenue Best Practices

Discover how publishers grew ad revenue from our Ad Transformation Lab

Watch
Workshop

Product Best Practices

Discover how publishers applied product thinking to their news orgs from our Product Lab

Watch
Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
lightbulb icon 37 Activities
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
lightbulb icon 33 Activities
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
lightbulb icon 10 Activities
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
lightbulb icon 18 Activities
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
lightbulb icon 23 Activities
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
lightbulb icon 18 Activities
Filters
      • Select a country
      • Argentina
      • Australia
      • Austria
      • Bangladesh
      • Belgium
      • Bhutan
      • Bolivia
      • Bosnia and Herzegovina
      • Botswana
      • Brazil
      • Brunei
      • Bulgaria
      • Burkina Faso
      • Burundi
      • Cabo Verde
      • Cambodia
      • Cameroon
      • Canada
      • Chile
      • Colombia
      • Congo
      • Congo (the Democratic Republic of the)
      • Costa Rica
      • Croatia
      • Cyprus
      • Czechia
      • Côte d'Ivoire
      • Denmark
      • Dominican Republic
      • Ecuador
      • Egypt
      • El Salvador
      • Estonia
      • Ethiopia
      • Fiji
      • Finland
      • France
      • Georgia
      • Germany
      • Ghana
      • Greece
      • Guatemala
      • Honduras
      • Hong Kong
      • Hungary
      • Iceland
      • India
      • Indonesia
      • Iraq
      • Ireland
      • Israel
      • Italy
      • Japan
      • Jordan
      • Kenya
      • Latvia
      • Lebanon
      • Liberia
      • Lithuania
      • Luxembourg
      • Malaysia
      • Maldives
      • Mali
      • Malta
      • Mexico
      • Middle East, Africa, Turkey - Regional/Crossborder
      • Mongolia
      • Montenegro
      • Morocco
      • Myanmar
      • Namibia
      • Nepal
      • Netherlands
      • New Zealand
      • Nicaragua
      • Niger
      • Nigeria
      • North Macedonia
      • Norway
      • Oman
      • Pakistan
      • Palestine
      • Panama
      • Papua New Guinea
      • Paraguay
      • Peru
      • Philippines
      • Poland
      • Portugal
      • Qatar
      • Romania
      • Rwanda
      • Samoa
      • Saudi Arabia
      • Serbia
      • Sierra Leone
      • Singapore
      • Slovakia
      • Slovenia
      • Solomon Islands
      • South Africa
      • South Korea
      • Spain
      • Sri Lanka
      • Sweden
      • Switzerland
      • Syria
      • Taiwan
      • Thailand
      • Timor-Leste
      • Togo
      • Tonga
      • Tunisia
      • Turkey
      • Uganda
      • Ukraine
      • United Arab Emirates
      • United Kingdom
      • United States of America
      • Uruguay
      • Vanuatu
      • Venezuela
      • Vietnam
      • Zimbabwe
Sort by:
  • Featured
  • Newest to Oldest
  • Oldest to Newest
Filters
      • Select a country
      • Argentina
      • Australia
      • Austria
      • Bangladesh
      • Belgium
      • Bhutan
      • Bolivia
      • Bosnia and Herzegovina
      • Botswana
      • Brazil
      • Brunei
      • Bulgaria
      • Burkina Faso
      • Burundi
      • Cabo Verde
      • Cambodia
      • Cameroon
      • Canada
      • Chile
      • Colombia
      • Congo
      • Congo (the Democratic Republic of the)
      • Costa Rica
      • Croatia
      • Cyprus
      • Czechia
      • Côte d'Ivoire
      • Denmark
      • Dominican Republic
      • Ecuador
      • Egypt
      • El Salvador
      • Estonia
      • Ethiopia
      • Fiji
      • Finland
      • France
      • Georgia
      • Germany
      • Ghana
      • Greece
      • Guatemala
      • Honduras
      • Hong Kong
      • Hungary
      • Iceland
      • India
      • Indonesia
      • Iraq
      • Ireland
      • Israel
      • Italy
      • Japan
      • Jordan
      • Kenya
      • Latvia
      • Lebanon
      • Liberia
      • Lithuania
      • Luxembourg
      • Malaysia
      • Maldives
      • Mali
      • Malta
      • Mexico
      • Middle East, Africa, Turkey - Regional/Crossborder
      • Mongolia
      • Montenegro
      • Morocco
      • Myanmar
      • Namibia
      • Nepal
      • Netherlands
      • New Zealand
      • Nicaragua
      • Niger
      • Nigeria
      • North Macedonia
      • Norway
      • Oman
      • Pakistan
      • Palestine
      • Panama
      • Papua New Guinea
      • Paraguay
      • Peru
      • Philippines
      • Poland
      • Portugal
      • Qatar
      • Romania
      • Rwanda
      • Samoa
      • Saudi Arabia
      • Serbia
      • Sierra Leone
      • Singapore
      • Slovakia
      • Slovenia
      • Solomon Islands
      • South Africa
      • South Korea
      • Spain
      • Sri Lanka
      • Sweden
      • Switzerland
      • Syria
      • Taiwan
      • Thailand
      • Timor-Leste
      • Togo
      • Tonga
      • Tunisia
      • Turkey
      • Uganda
      • Ukraine
      • United Arab Emirates
      • United Kingdom
      • United States of America
      • Uruguay
      • Vanuatu
      • Venezuela
      • Vietnam
      • Zimbabwe
Sort by:
  • Featured
  • Newest to Oldest
  • Oldest to Newest
playbook icon

News Tagging Guide (NTG)

News Tagging Guide is a free tool that helps you make the most of Google Analytics by capturing better data.

playbook icon

Data Maturity Playbook

Learn about the strategic and tactical steps that news organizations take to build and advance their data strategies.

playbook icon

GNI Startups Playbook

Understand the challenges and possible solutions to consider when launching a news business

playbook icon

Building an Audience-Centric Culture

An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.

playbook icon

Google News Initiative News Consumer Insights Playbook

Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.

playbook icon

Understanding your Audience

A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.

playbook icon

Growing Reach and Deepening Engagement

An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.

playbook icon

Advertising Revenue Playbook

Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.

playbook icon

Reader Revenue Playbook

Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.