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Business Resources

Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
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Developing and communicating your value proposition

Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.

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Establishing your reader revenue foundations

Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.

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Reader Revenue Overview

A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.

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Expert Panel: Best practices for growing, engaging and retaining your audience in the US & Canada (English)

Learn best practices from industry experts and publishers on growing a loyal audience.

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Expert Panel: Best practices for growing, engaging and retaining your audience in Asia Pacific (English)

Learn best practices from industry experts and publishers on building and growing reader revenue models.

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Expert Panel: Best practices for growing, engaging and retaining your audience in Spanish Latin America (Spanish, with English subtitles)

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Expert Panel: Best practices for growing, engaging and retaining your audience in Brazil (Portuguese, with English subtitles)

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Expert Panel: Contributions

Learn best practices from industry experts and publishers on building and growing reader revenue models.

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Optimizing the user funnel

Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.

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Planning for long-term success

Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.

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Understanding your Audience

An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

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Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

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Growing Reach and Deepening Engagement

Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

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Building an Audience-Centric Culture (3 of 3)

In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

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Experimenting Your Way to Growth

How can your digital news startup find loyal audience members, become more sustainable and create meaningful impact? By adopting an experimentation mindset. GNI Boot Camp Leader Phillip Smith and real-life startup founders will help you understand how to create and run a successful growth experiment and how you can use the results to make better strategic decisions for your future.

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Building Your Startup from the Ground Up

This is your crash course on the legal, financial and operational details you need to know to get your startup running as soon as possible. Explore the different business models and financial implications to find the path that’s right for you, find resources to help you launch and grow your business idea, and join some recent startup founders for an extended Q&A to answer all of your burning questions.

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Finding Your 'Why'

So you are thinking about starting a news startup -- or you've already launched your idea and are on your way. The most successful news startups know who they are serving and what problems they are solving for their audience. Our veteran startup founders will share how to turn your mission into a successful business plan and help you think through ways you can serve your community and find your first readers.

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Register now to watch the series online

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Setting up the basics and building your team (beginner level)

An introduction to the basics of digital advertising and the different tools needed to run a successful digital advertising business. This module is suitable for those without programmatic ads businesses or would like a refresher on the basics of digital advertising.

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Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses in the US & Canada (English, subtitles provided)

Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

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Leveraging your audience to accelerate ad revenue (intermediate)

Learn to maximize advertising revenue potential using audience insights. In this workshop, we will discuss how measuring and segmenting your digital audiences in privacy-compliant ways can help you determine your value proposition to advertisers. We will go over the factors that are key for long-term advertising revenue success, such as site performance, viewability rates, and visit frequency.

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Packaging, pricing, and optimizing your ad offerings

In this module we will dive into how to develop sales solutions and product strategies. We will discuss best tactics for identifying ad products, pricing campaigns, packaging your offerings, and continuously improving campaign performance.

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Canada Workshop Series

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

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Google News Initiative: Introduction to Core Web Vitals

Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

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Digital Publishing Success

Discover how to meet the demands of your digital readers and keep up-to-date with current trends by focusing on the new priorities: readers, data and assets. The session will cover: - Positioning yourselves in the digital world and rethinking your value proposition by completing the NICHE framework. - How creating a revenue mix might help you achieve commercial success in the short, medium and long term. - Planning strategically for the future and discovering new ‘priorities’

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Establishing a digital newsroom

Learn more about how to evolve your traditional publishing business, support your culture and embrace the digital newsroom. The session will cover: - How you could restructure roles and priorities to help you succeed in the online world. - Ways to approach and develop your digital product. - Emerging technologies and how they could help you become a successful publisher.

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Growing your readership

Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

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Creating Content for Digital

Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution. The session will cover: New media and how you could use it to bring stories to life How digital content is created and ways to save time Different options to distribute content digitally and build repeat visits

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Optimising your Digital Assets

Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search. The session will cover: An introductory understanding of search and how to structure your site. Ways you could improve your site speed and page load. Online assets and suggestions on how to improve mobile design for better user experience.

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Crafting Digital Newsletters

Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

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Understanding your Data

Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data. The session will cover: How to set-up and use Google Analytics to help gain insights into your content. Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools. How to consider your digital audience in more depth using the data maturity benchmark test.

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Data Driven Content

Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

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News Consumer Insights & Realtime Consumer Insights

Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

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Web Vitals

Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed. The session will cover: Understanding the importance of your site’s speed and ways to optimise it. Understanding what metrics are available and how to identify those that matter to you. Recommendations and tips from our developer community.

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Establish Your Advertising Strategy

Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense. The session will cover: How to set up your own AdSense profile and explore ad strategy via the strategy checklist. An introduction to the AdSense interface and explore some relevant types of adverts for your organisation. Different types of adverts available and look at the ad experience report.

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Optimising Ad Revenue

Find out which ad types might work best for you and learn how to forecast your revenue rise and fall. The session will cover: Ways to design pages to help you increase your advertising impact. How you might increase your online ad viewability by using the viewability toolkit. An overview of what programmatic advertising is.

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Ads and Data

Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher. The session will cover: Ways that third party cookies could potentially have an impact in Chrome. Potential opportunities from contextual targeting. An overview of the importance of 1st party data and a single view of the reader.

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Programmatic Strategy

Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques. The session will cover: How the landscape for programmatic strategy is changing and evolving. An introduction to the hybrid approach and examples of publishers that have had success with it. An overview of the different approaches to help maximise your yield with the programmatic funnel.

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Reader Revenue Models

Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers. The session will cover: Different reader revenue options and introduce the GNI Reader Revenue playbook and tools. Some of the options available when implementing a subscription paywall. How to explore what makes your digital offering unique and suggestions of how to communicate your purpose to your readers.

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Optimise Your User Funnel

Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success. The session will cover: Some of the options available to grow your readership and deepen reader engagement. Ways of tracking your organisation’s performance and identifying areas of improvement across the funnel. How to plan a long-term reader revenue goal, assign metrics to measure performance and implement tactics for success..

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Alternative Income Streams

Explore different income streams online, and how you might diversify your revenue options. The session will cover: How to consider your current methods of income and take inspiration from other publishers around the world. Considering different platforms and how they could impact your return on investment. Ways you could plan for future revenue possibilities.

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Assessing The Opportunity

Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged. The session will cover: Ways in which you can estimate the size of your reader revenue opportunity. How you could use surveys and interviews to better understand reader needs. Some of the analytics you may want to consider in order to understand current readers’ behaviors.

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Where to begin: Build your strategy for digital success

Learn to build a robust strategy for your news organization using Product Thinking principles. In this workshop, we'll cover developing your mission and values, refining your value proposition, conducting a market analysis, and managing your product lifecycle.

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Introduction to lazy loading

Learn what lazy loading is, the effects it will have on site experience and Ad Manager metrics, and how to implement it on your site.

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Expert Panel: How to grow your audience and keep them engaged

Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

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Understanding your Audience (1 of 3)

An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

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Building Your Data Foundations (1 of 3)

In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.

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Google News Initiative's Tools for Data (2 of 3)

We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).

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Key Data Use Cases (3 of 3)

We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.

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Expert Panel: Real examples and best practices on data strategy

Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.

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Product Strategy: Creating your Product Vision (1 of 3)

In this module, we'll focus on activities to build your product vision. This includes articulating your mission and values, developing your value proposition, conducting audience research and determining your product-market fit.

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Product Management: Executing your Product Vision (2 of 3)

Execute your product vision using data-guided and iterative approaches. In this module, we'll discuss how to build out your product function, manage the product lifecycle, and integrate equity principles into your design process. This workshop is suitable for publishers who don’t currently have a product team and for those that are early in their product journey and want a refresher on the basics.

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Product Culture: Reinforcing your Product Vision (3 of 3)

Learn to reinforce your product vision across your organization. In this module, we'll discuss how to strategically integrate product roles into your organizational structure, set up your organization to stay focused on product, integrate product thinking principles into your workflows, and hold your organization accountable to product-centered goals.

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Expert Panel

Learn how news organizations in North America have applied Product Thinking principles and methodologies to develop successful products. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

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Expert Panel: Subscriptions

Learn best practices from industry experts and publishers on growing a loyal audience.

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Expert Panel: Advocate for diversity, equity, and inclusion in your news organization

Learn how news organizations in Canada are approaching diversity, equity, and inclusion (DEI) in the newsroom and the industry at large. In this session, you’ll hear from a panel of Canadian publishers and experts on how and why DEI must be a top priority.