Business Resources
Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
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Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
37 Activities
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
32 Activities
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
10 Activities
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
18 Activities
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
23 Activities
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
19 Activities
User Funnel Diagnostic
Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.
Opportunity Sizing
Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.
Goal Setting
Develop a set of tactics and activities to achieve your long-term reader revenue goals.
News Consumer Insights
Identify reader funnel optimizations to grow profitability and build deeper reader relationships.
Realtime Content Insights
Identify in real time the most popular articles, videos, and trending regional topics.
Digital Transformation through Data
Our Data Maturity Benchmarking exercise helps you assess how well you are using data to advance your business goals and provides customized recommendations as you plan your future.
Understanding Ad Revenue Levers
Not sure where to start? Get started by taking our quiz.