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Business Resources

Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
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Announcements: Canada Workshop Series are now open!

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

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15 minutes Beginner
User Funnel Diagnostic
Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.
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15 minutes Beginner
Opportunity Sizing
Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.
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15 minutes Beginner
Goal Setting
Develop a set of tactics and activities to achieve your long-term reader revenue goals.
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30 minutes Intermediate
News Consumer Insights
Identify reader funnel optimizations to grow profitability and build deeper reader relationships.
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15 minutes Beginner
Realtime Content Insights
Identify in real time the most popular articles, videos, and trending regional topics.
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15 minutes Beginner
Digital Transformation through Data
Our Data Maturity Benchmarking exercise helps you assess how well you are using data to advance your business goals and provides customized recommendations as you plan your future.