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Business Resources

Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
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Announcements: Canada Workshop Series are now open!

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

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1 hour Beginner
Reader Revenue Playbook
Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.
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1 hour Beginner
Google News Initiative News Consumer Insights Playbook
Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.
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30 minutes Beginner
Understanding your Audience
A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.
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15 minutes Beginner
Growing Reach and Deepening Engagement
An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.
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15 minutes Beginner
Building an Audience-Centric Culture
An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.
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1 hour Beginner
GNI Startups Playbook
Understand the challenges and possible solutions to consider when launching a news business
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1 hour Beginner
Data Maturity Playbook
Learn about the strategic and tactical steps that news organizations take to build and advance their data strategies.
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1 hour Beginner
Advertising Revenue Playbook
Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.
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30 minutes Beginner
News Tagging Guide (NTG)
News Tagging Guide is a free tool that helps you make the most of Google Analytics by capturing better data.
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30 minutes Beginner
Design Lab Playbook
Explore lessons from seven media companies in Asia Pacific that used design thinking to develop solutions for real business challenges.