Business Resources
Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
21 Activities
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
15 Activities
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
10 Activities
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
5 Activities
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
11 Activities
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
3 Activities
1 hour
Beginner
Developing and communicating your value proposition
Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.
1 hour
Beginner
Establishing your reader revenue foundations
Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.
1 hour
Beginner
Reader Revenue Overview
A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.
1 hour
Beginner
Expert Panel: Best practices for growing, engaging and retaining your audience in the US & Canada (English)
Learn best practices from industry experts and publishers on growing a loyal audience.
1 hour
Beginner
Expert Panel: Best practices for growing, engaging and retaining your audience in Asia Pacific (English)
Learn best practices from industry experts and publishers on building and growing reader revenue models.
1 hour
Beginner
Expert Panel: Best practices for growing, engaging and retaining your audience in Spanish Latin America (Spanish, with English subtitles)
1 hour
Beginner
Expert Panel: Best practices for growing, engaging and retaining your audience in Brazil (Portuguese, with English subtitles)
1 hour
Beginner
Expert Panel: Best practices for building a successful contributions model (English)
Learn best practices from industry experts and publishers on building and growing reader revenue models.
1 hour
Beginner
Optimizing the user funnel
Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.
1 hour
Beginner
Planning for long-term success
Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.
30 minutes
Beginner
Understanding your Audience
An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.
30 minutes
Beginner
Expert Panel: How to grow your audience and keep them engaged in North America (English)
Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
1 hour
Beginner
Growing Reach and Deepening Engagement
Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).
1 hour
Beginner
Setting an Audience-Centric Culture
In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.
1 hour
Beginner
Experimenting Your Way to Growth
How can your digital news startup find loyal audience members, become more sustainable and create meaningful impact? By adopting an experimentation mindset. GNI Boot Camp Leader Phillip Smith and real-life startup founders will help you understand how to create and run a successful growth experiment and how you can use the results to make better strategic decisions for your future.
1 hour
Beginner
Building Your Startup from the Ground Up
This is your crash course on the legal, financial and operational details you need to know to get your startup running as soon as possible. Explore the different business models and financial implications to find the path that’s right for you, find resources to help you launch and grow your business idea, and join some recent startup founders for an extended Q&A to answer all of your burning questions.
1 hour
Beginner
Finding Your 'Why'
So you are thinking about starting a news startup -- or you've already launched your idea and are on your way. The most successful news startups know who they are serving and what problems they are solving for their audience. Our veteran startup founders will share how to turn your mission into a successful business plan and help you think through ways you can serve your community and find your first readers.
15 minutes
Beginner
Coming Soon
1 hour
Beginner
Setting up the basics and building your team (beginner level)
An introduction to the basics of digital advertising and the different tools needed to run a successful digital advertising business. This module is suitable for those without programmatic ads businesses or would like a refresher on the basics of digital advertising.
1 hour
Beginner
Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses in the US & Canada (English, subtitles provided)
Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.
1 hour
Beginner
Leveraging your audience to accelerate ad revenue (intermediate)
Learn to maximize advertising revenue potential using audience insights. In this workshop, we will discuss how measuring and segmenting your digital audiences in privacy-compliant ways can help you determine your value proposition to advertisers. We will go over the factors that are key for long-term advertising revenue success, such as site performance, viewability rates, and visit frequency.
1 hour
Beginner
Packaging, pricing, and optimizing your ad offerings
In this module we will dive into how to develop sales solutions and product strategies. We will discuss best tactics for identifying ad products, pricing campaigns, packaging your offerings, and continuously improving campaign performance.
1+ hours
All
Canada Workshop Series
Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.
30 minutes
Beginner
Google News Initiative: Introduction to Core Web Vitals
Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.
Not sure where to start? Get started by taking our quiz.