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Business Resources

Understand how you can grow your small-to-midsize news organization’s digital business through a range of free playbooks, interactive exercises, digital workshops and labs.
Reader Revenue
We've designed resources to help you explore how to launch a subscription, membership, or contribution model to earn revenue directly from your audience.These materials have been developed with the help of industry experts and news publishers across the world.
Audience Development
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
Digital Startups
In partnership with some of the industry’s most trusted experts, we've designed programs and resources to help you launch and scale a sustainable news business.
Data
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
Advertising Revenue
We've designed resources to help you set up your digital advertising revenue business, invest in the people, processes, and technology to power your organization, understand key factors for success and adopt best practices to grow your advertising business. These materials have been developed with the help of industry experts and news publishers across the world.
Product
We designed these resources to help you build products that better meet your readers’ needs and ultimately, lead to a more sustainable business.
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Announcements: Canada Workshop Series are now open!

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

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1 hour Beginner
Reader Revenue Playbook
Strengthen your reader revenue model with best practices and lessons from global publishers and industry experts.
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1 hour Beginner
Google News Initiative News Consumer Insights Playbook
Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.
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30 minutes Beginner
Understanding your Audience
A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.
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15 minutes Beginner
Growing Reach and Deepening Engagement
An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.
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15 minutes Beginner
Building an Audience-Centric Culture
An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.
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1 hour Beginner
GNI Startups Playbook
Understand the challenges and possible solutions to consider when launching a news business
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1 hour Beginner
Data Maturity Playbook
Learn about the strategic and tactical steps that news organizations take to build and advance their data strategies.
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1 hour Beginner
Advertising Revenue Playbook
Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.
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30 minutes Beginner
News Tagging Guide (NTG)
News Tagging Guide is a free tool that helps you make the most of Google Analytics by capturing better data.
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30 minutes Beginner
Design Lab Playbook
Explore lessons from seven media companies in Asia Pacific that used design thinking to develop solutions for real business challenges.
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15 minutes Beginner
User Funnel Diagnostic
Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.
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15 minutes Beginner
Opportunity Sizing
Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.
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15 minutes Beginner
Goal Setting
Develop a set of tactics and activities to achieve your long-term reader revenue goals.
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30 minutes Intermediate
News Consumer Insights
Identify reader funnel optimizations to grow profitability and build deeper reader relationships.
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15 minutes Beginner
Realtime Content Insights
Identify in real time the most popular articles, videos, and trending regional topics.
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15 minutes Beginner
Digital Transformation through Data
Our Data Maturity Benchmarking exercise helps you assess how well you are using data to advance your business goals and provides customized recommendations as you plan your future.
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1 hour Beginner
Developing and communicating your value proposition
Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.
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1 hour Beginner
Establishing your reader revenue foundations
Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.
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1 hour Beginner
Reader Revenue Overview
A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.
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1 hour Beginner
Expert Panel: Best practices for growing, engaging and retaining your audience in the US & Canada (English)
Learn best practices from industry experts and publishers on growing a loyal audience.
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1 hour Beginner
Expert Panel: Best practices for growing, engaging and retaining your audience in Asia Pacific (English)
Learn best practices from industry experts and publishers on building and growing reader revenue models.
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1 hour Beginner
Expert Panel: Best practices for growing, engaging and retaining your audience in Spanish Latin America (Spanish, with English subtitles)
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1 hour Beginner
Expert Panel: Best practices for growing, engaging and retaining your audience in Brazil (Portuguese, with English subtitles)
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1 hour Beginner
Expert Panel: Best practices for building a successful contributions model (English)
Learn best practices from industry experts and publishers on building and growing reader revenue models.
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1 hour Beginner
Optimizing the user funnel
Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.
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1 hour Beginner
Planning for long-term success
Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.
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30 minutes Beginner
Understanding your Audience
An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.
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30 minutes Beginner
Expert Panel: How to grow your audience and keep them engaged in North America (English)
Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
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1 hour Beginner
Growing Reach and Deepening Engagement
Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).
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1 hour Beginner
Setting an Audience-Centric Culture
In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.
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1 hour Beginner
Experimenting Your Way to Growth
How can your digital news startup find loyal audience members, become more sustainable and create meaningful impact? By adopting an experimentation mindset. GNI Boot Camp Leader Phillip Smith and real-life startup founders will help you understand how to create and run a successful growth experiment and how you can use the results to make better strategic decisions for your future.
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1 hour Beginner
Building Your Startup from the Ground Up
This is your crash course on the legal, financial and operational details you need to know to get your startup running as soon as possible. Explore the different business models and financial implications to find the path that’s right for you, find resources to help you launch and grow your business idea, and join some recent startup founders for an extended Q&A to answer all of your burning questions.
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1 hour Beginner
Finding Your 'Why'
So you are thinking about starting a news startup -- or you've already launched your idea and are on your way. The most successful news startups know who they are serving and what problems they are solving for their audience. Our veteran startup founders will share how to turn your mission into a successful business plan and help you think through ways you can serve your community and find your first readers.
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15 minutes Beginner
Coming Soon
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1 hour Beginner
Setting up the basics and building your team (beginner level)
An introduction to the basics of digital advertising and the different tools needed to run a successful digital advertising business. This module is suitable for those without programmatic ads businesses or would like a refresher on the basics of digital advertising.
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1 hour Beginner
Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses in the US & Canada (English, subtitles provided)
Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.
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1 hour Beginner
Leveraging your audience to accelerate ad revenue (intermediate)
Learn to maximize advertising revenue potential using audience insights. In this workshop, we will discuss how measuring and segmenting your digital audiences in privacy-compliant ways can help you determine your value proposition to advertisers. We will go over the factors that are key for long-term advertising revenue success, such as site performance, viewability rates, and visit frequency.
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1 hour Beginner
Packaging, pricing, and optimizing your ad offerings
In this module we will dive into how to develop sales solutions and product strategies. We will discuss best tactics for identifying ad products, pricing campaigns, packaging your offerings, and continuously improving campaign performance.
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1+ hours All
Canada Workshop Series
Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.
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Lab Reader Revenue
Canada (Contributions) - Reader Revenue
Partners:

News Revenue Hub, Membership Puzzle Project

Participants:

Glacier Media, Village Media

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Lab Reader Revenue
Latin America - Reader Revenue
Partners:

Mather Economics, WAN-IFRA

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Lab Reader Revenue
Latin America (Contributions) - Reader Revenue
Partners:

Blacksip Digital, Mirum, Technology For Solutions, Iconosur, News Revenue Hub, Membership Puzzle Project, WAN-IFRA

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Lab Reader Revenue
Europe (Subscriptions) - Reader Revenue
Partners:

FT Strategies, INMA

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Lab Reader Revenue
Asia-Pacific (Subscriptions) - Reader Revenue
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Lab Audience Development
Table Stakes Europe - Audience Development
Partners:

WAN-IFRA (Europe)

Participants:

Round 1: DC Thomson Media (United Kingdom), Diari Ara (Spain), Diário de Notícias (Lisbon, Portugal), Edinet (Italy), EDN - Empresa do Diário de Notícias (Madeira, Portugal), Heidenheimer Zeitung (Germany), Henneo Media (Spain), Lensing Media (Germany), Medienhaus Aachen (Germany), NOZ Medien (Germany), Le Parisien (France), Le Télégramme (France), Le Quotidien Jurassien (Suisse) and Südkurier (Germany)

Round 2: Editions de l’Avenir, La Voix du Nord, Le Point, Les Echos, Sud Ouest, Tiroler Tageszeitung, Irish Examiner Limited, DuMont Rheinland, General-Anzeiger Bonn, Neue Pressegesellschaft, Nordkurier Mediengruppe,Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ), NOZ, Saarbrücker Zeitung / Trierischer, Volksfreund, Schwäbisch Media, Zeitungsverlag Waiblingen, Mediotejo, SME.sk (Petit Press, a.s.), Diario de Navarra, Grupo Godó de Comunicación, Grupo SERRA, Vocento, 24 heures, Baylis Media Ltd

Lab Reports:

Table Stakes Europe

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Lab Reader Revenue
Americas (Subscriptions) - Reader Revenue
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Lab Digital Startups
North America - Digital Startups
Partners:

LION Publishers

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Lab Advertising Revenue
North America - Advertising Revenue
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Lab Advertising Revenue
North America (Rewarded Ads) - Advertising Revenue
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Lab Data
North America - Data
Partners:

Deloitte Consulting, Local Media Association

Lab Reports:

Data Lab Report

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Lab Data
Asia Pacific - Data
Partners:

MightyHive, 55 the data company, Datalicious, e-Agency, Tatvic

Lab Reports:

APAC Data Lab Report

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Lab Audience Development
Asia Pacific - Audience Development
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Lab Product
Asia Pacific
Partners:

Partners: Echos, Splice